PS detergent packaging pre-print design Raiders (a)

Knowledge points

â—Ž Layout Composition â—Ž Color Matching â—Ž Water Wave Production â—Ž Using Mask to Make Landscape â—Ž Making Factor Component Icon â—Ž Making Ellipse Particle Effect â—Ž Making Rainbow Embossed Font â—Ž Making Product Stereo Effect â—Ž Printing Making

In designing product packaging, the author's personal habit is to first understand the market positioning of the product, then conceive of drawing a linework, and forming an image of a printed product from the mind, and a good idea to build a good foundation for the design style. Appearance packaging should be eye-catching, visually prominent in the packaging of similar products, which is the first element to attract consumers.

With the continuous progress of the professional level of the design community, more and more designers know that to design a good product, in addition to mastering the design style, it is necessary to first grasp the final print quality of the product.

This example is a comprehensive example. The preparation has four characteristics: practicality, comprehensiveness, operability, and pertinence. Through the explanation of the whole process of this example, I believe that it can bring certain reference value to designers who are just engaged in packaging design and those who are engaged in design. As shown in FIG. 1 and FIG. 2 , they are a plan view and a finished product perspective view of the washing powder, respectively.

Creative ideas

Concept is the soul of design, design comes from thinking, but also from the market survey. The concepts to be understood include the user group of the product, the current popular design style, the public's taste, advanced printing technology, and so on.

1. Market positioning

As we all know, there are several large brands of detergents in the country - Libai, Diaoqi, Mystery, etc. Their market scope is very wide, and they have been recognized by a large number of user groups.

When we understand the product, we must communicate more with customers. Because they have a certain understanding of the market, may give you some relevant information on the market, which brings great help to our design. Detergent This product should be suitable for the public, suitable for ordinary families, in its packaging to be able to highlight themselves in many large brands, so that consumers understand this product.

2. Design method

Start with the image of the brand and guide consumers in Wuyishan Scenic Area!

Creative point: Pavilion Wuyishan, Jiaojiaoyu, Shanmei, Shuimei, and people (clothes) are more beautiful!

Product purpose: wash out of nature, wash out beautiful, wash out of health!

3. Printing preparation

Usually there is no clear place for washing powder packaging, so it is usually possible to dispense with a white version. There is a kind of film material itself is milky white, and good shine, this is called "pearl film." Using this material can save a printing plate at the time of printing, but there are also some disadvantages, which can be selected according to customer needs. In gravure printing, there is a white print, unlike paper, and the most common is white paper.

The packaging of this product is in the form of positive and negative, and is often referred to as "bilateral bag" packaging. Printing colors are divided into four types: black, cyan, red, and yellow. Therefore, understanding of materials and understanding of print production are compulsory for designers.

4. Finished product flow

Before a product is printed on a finished product, the processes it passes through are complex and diverse, and no mistake can be made at every stage. It can be broadly divided into: design concept, prepress preparation, draft design, finalization, production of three-dimensional renderings, prepress computer production, manufacture of printing plates, batch printing, and final bagging.

The work of the designer is from the design draft to the production before printing. The next process is done by the printing worker. As shown in Figure 3, it is the manufacturing process of detergent powder in computer production packaging, as shown in Figure 3.