Innovation comes from new things, new discoveries, or the new appearance of old things. The importance and breadth of modern packaging design have become increasingly prominent. In the eyes of modern people, packaging design already has the same concepts and functions as the product marketing planning, commercial promotion and scientific marketing model. It is the only way for any commercial behavior to succeed. The traditional concept of packaging mainly stays in the design of a specific target object with protection, easy transportation, and beautiful appearance. The materials used are mainly paper. Traditional packaging patterns, materials, modeling, packaging functions, printing processes and other means are far from being able to meet the market development needs of today's highly developed commercial society with technology and various media. However, products with a certain commercial value concept are not all the fields that the traditional packaging design concept can cover. Such as film and television media, network media, spiritual and cultural products, fashion ideas, consumer psychology, lifestyle, etc., tangible visual ideas, perception, touch, hearing, and many other ways are dazzling. Therefore, the traditional packaging concept has lagged behind the development needs of this era and must be innovatively developed.
1 New packaging concept and implementation
The future packaging concept should be to integrate the long-term value of natural ecology in the humanized scientific design concept, and advocate public welfare packaging, green packaging, moderate packaging, and light packaging. In other words, the new concept of packaging is to pursue the entire role of packaging design from industrial production to consumer use in the entire recycling process to the final recycling, and the real role and effectiveness of packaging design will appear. Obviously, in the rapid development of market economy and economic integration, packaging design and packaging industry must establish this new concept. It is precisely because of the evolution of the international social economic situation and the guidance of culture that a major economic turnaround will inevitably lead to a major change in people's lifestyles and concepts of life. The new way of life and the concept of life will inevitably lead to the promotion of new popular positioning, which will form a new concept and mode of consumption, trends and personalities of consumption. The development of this megatrend clearly tells us that modern packaging design should not only cater to and adapt to, but also pioneering awareness, injecting new cultural concepts, cultural ambiguities, and new product added value into the design.
New cultural concepts and cultural qualities. The packaging design culture is both national and world, both traditional and more innovative in the new era. Culture is the sum of material wealth and spiritual wealth created in the course of human historical practice.Whether packaging design culture can be said to include all the behaviors of people and the special culture created by satisfying these behaviors, and the psychology formed based on these aspects Concept. Therefore, modern packaging design, no matter the way of thinking, value judgment, social organization, etc., should be absorbed and updated in multiple directions with the advancement of the times, in order to establish and improve a nationality and era The new cultural system of packaging design is the requirement of the times, the inevitable of history, and the key to China's packaging design level among the world's advanced forests. Therefore, if packaging design keeps up with the times, it will inevitably become a new research topic in the packaging industry. As people say, packaging is facing a real revolution, calling for new design aesthetics, new design relations, and new design concepts. The new concept packaging requires that from industrial production to consumer use in the recycling process to the final recycling, it can reflect the designer's thinking and leading consciousness.
1. 3 stages of packaging materials
In the field of industrialized large-scale production and technology, we must grasp the three stages of the use of packaging materials. The first stage refers to the designer's endless exploration and application of new packaging materials, and the problems of its volume, weight, storage and accumulation during transportation Fully considered; the second stage refers to the intelligent design of "human nature" that packaging design should reflect in the purchase and use, and strives to achieve the perfect combination of visual plane and three-dimensional space. Among them, visual graphic design has always been the primary concern of traditional packaging design. Today's new concept packaging is to incorporate visual elements into the "humanized" design concept. It has a new interpretation of the packaging method of visual plane and three-dimensional packaging, and advocates the expression of art in intelligent modern technology packaging modeling. The beauty, the human relationship of affection and mutual comfort, this is a higher requirement for packaging designers in the design space; the last stage is the packaging destruction or decomposition and recycling stage, which is also jointly advocated by "new concept packaging" and even all mankind. The important content emphasizes green packaging and ecological packaging, and emphasizes the widespread application of recycled materials, degradable materials and low-cost resources to enterprises and the public to promote packaging. In particular, it effectively solves the garbage and pollution problems in the packaging industry, so that ineffective resources can be decomposed by air or soil, and effective recyclable resources can be used after they are used. Therefore, the new concept packaging emphasizes the guiding consciousness in the entire cycle from production to use and recycling, and proposes that designers must develop packaging design from a new perspective in every link. The design should emphasize the viewing, understanding and interpretation of packaging from a large perspective, a wide perspective and a personal perspective. This is also the key to establishing new concepts in packaging design.
1. 2 Teamwork
People must be very clear that modern packaging design is a "teamwork" of collective collaboration, so in the course of its operation, it must give full play to the collective role of teamwork. Designers must work closely with the director of the marketing department, advertising agencies, and the producers and consignors to coordinate with each other. For important projects, participants should also include market researchers, paper engineers, color consultants, and director of the finance department. That is to say, to do a good job in design, we must brainstorm, and we must tap the potential of all aspects of personnel.
1. 3 The relationship between packaging and sales
Designers should examine the unique characteristics of the product from an overall perspective. The overall effect is the key to the product's personality. It is often said that packaging is the best advertisement for a product. In today's fiercely competitive sales market, this sentence is even more reasonable. Therefore, good packaging design always shows its ability for sales and brand establishment. Successful packaging design requires full and comprehensive research, not only to study competitors' packaging design, but also to study packaging display and sales methods. Promoting a new product to an existing market requires a rigorous design approach. It is a difficult and challenging task. You must carefully study the market and competition, find out solutions to problems, and make the product smooth. Sold. This is exactly the problem that packaging designers need to solve together in their sincere collaboration.
2 Conclusion
The framework concept of traditional packaging design is facing a new revolution. The rapid development of technology and economic environment has not allowed designers to obey the stereotyped packaging design in the traditional sense. The modern market economy environment needs to be supported by a broader packaging design concept, and the traditional packaging form has been unable to meet the needs of the market economy. As we step into the new reality, design is also facing new challenges. The social environment in the information age helps to generate diverse forms of consumers and consumer groups, and opens a colorful cultural system for packaging design. We should advocate the use of newer, more scientific and more marketable design concepts to construct modern packaging forms, which requires our broad designers to reposition and design packaging forms and fields. Today, the carrier of the packaging concept has been extended to a variety of design art forms. In addition to visual communication, such as graphic design, traditional packaging forms, digital video, three-dimensional modeling, installation art, space architecture, etc., there are many , Tactile, olfactory, or various forms of comprehensive forms and ways to display a new field, in order to comprehensively enhance and create a new century and new era of packaging design.
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