European Paper and Board Industry Review and Outlook

At present, European corrugated cartons and corrugated cartons occupy the largest market share of paper and cardboard packaging (in terms of value). Despite a 2% decline in high-level share in 2000, it still accounted for 53% of the paper and cardboard packaging market in 2001 and 24% of the entire packaging market. Corrugated paperboard is the most widely used paper packaging material, and its recycling rate is as high as 73%, which greatly exceeds government regulations.
Folding carton is the second largest product in the European paper and cardboard packaging market, accounting for 30% of the total European paper and paperboard market sales in 2001. Industry research shows that the food industry is still the largest user of paper and cardboard packaging, accounting for 52% of the total market value in 2001. Although the market has faced increasing competitive pressure from flexible packaging in recent years, up to 47% of food products still use paper and cardboard packaging. In addition, the food industry is also the largest end-user market for corrugated board, which accounts for 33% of the total market value.
It is estimated that by 2005 the demand for corrugated board in the United Kingdom and other countries in the European Union will increase by 4% annually. The folding cartons market will also have some growth, and sales are expected to increase by 5% over the same period. However, prices and profits still face pressure. According to estimates by Market and Business Development, by 2005 the size of the folding carton market will reach US$1.2 billion. Pressure on demand in the industry is pushing the scale of consolidation to a greater direction because international customers demand a stable market supply quality. In addition, the continuous promotion and popularization of EU packaging standards has also promoted the development of this trend.
● The situation of cardboard and cardboard packaging continues to be optimistic. The European paper and paperboard industry still occupies the largest share of the high-level production value of packaging while facing competition from plastics and other packaging products. In recent years, the UK has been a good example of development. It will tell people in the industry how to make a difference in every 10 years in the 21st century. Between 1966 and 2000, the total value of high-level paper and paperboard packaging in the UK decreased by nearly 8% (at a level of 108.7 million U.S. dollars). However, before this period, the rapid growth of the market reflected the good momentum of the British economy's promotion of rapid growth in sales of consumer goods and industrial products.
● Folding carton production faces market pressure Suppliers (ie, paperboard industry) and customers (consumer goods manufacturers) have rapidly expanded through restructuring and mergers and acquisitions in the past 20 years. As a result, both parties are constantly making use of their own enhanced purchase and sales capabilities. Folding carton manufacturers are caught in the middle, trying to meet the various needs of the increasingly complex customer supply system, constantly providing high-quality innovative products, but also reduce production costs. In addition, the folding cartons production industry is also faced with the challenge of "strategic procurement" that can be implemented in the e-commerce market, especially the "reverse auction" campaign. This latter form of business makes folding cartons a commodity because purchases are almost entirely based on the price of the goods and do not take into account the value derived from cardboard quality and customer service.
● The Eastern European market is moving forward With the gradual implementation of privatization in the former Soviet Union, the paper and board manufacturing industry has also achieved certain development. Foreign investment has always been an important development factor. Lithuania and its Baltic neighbors have established close ties with Scandinavia. Sweden's Stora Enso Packaging Co., Ltd. holds approximately 20% of the market share in Lithuania, and its turnover in 2001 increased by 50% to a total of US$4.5 million. At the same time, Romania is also pursuing the privatization process. The state-owned company Mucurt Paper Mill was put on the market for sale. The paper mill is heavily in debt and urgently needs to inject new capital. At present, 51% of the plant's shares are owned by the Romanian National Privatization Authority, and the remaining shares are owned by investment companies and individual shareholders.

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