How to get more profit in digital printing

Dan Marx, marketing and technology vice president of the Professional Printing Association (SGIA), said: “Digital imaging technology has always changed our world.” There are two types of printing companies that have benefited enormously from digital printing technology. Traditional signage and screen printing companies are very willing to use new technologies to handle their daily affairs. This allows them to provide customers with advanced digital prints and services.

According to a survey conducted by the Professional Printing Association last year, the most productive digital prints are those used for traditional image display. Marx said: “This includes point-of-sale advertising and indoor and outdoor signage.” In addition, the amount of vinyl printed is also very large, especially in the production of banners and body ads, which shows that solvent-based inkjet printing technology also has Great market.

New technologies, including platform printers and eco-inks, have led the industry's development trends, but also brought people opportunities and challenges. Mar said: “The printing industry has experienced growing pains. When color inkjet images first entered the eyes of people more than a decade ago, inkjet printers are still relatively small and the ink system is relatively simple. But now, inkjet The volume of imaging equipment continues to grow, and the ink system has become more complex. Solvent-based and UV inks have emerged. This poses challenges to users in terms of employee safety, indoor quality, and environmental protection.”

Many innovative users have introduced these new technologies and achieved success. The three companies we will mention in this article are Colorondemand.com, Image King Visual Solutions and Sign Source. Every company has found profits from its existing customers and new businesses.

ImageKingVisualSolutions

Spencer Jacobson, the company’s vice president, said that when Image King Visual Solutions first launched its digital printing business, people were also accustomed to dealing with time and cost issues on traditional printers. With the development of digital technology, customers have gradually found that their own jobs can be completed in days or even hours, instead of weeks before.

In 1999, King Graphic Technologies, a large format printing company in the northeastern United States, merged with Image Photographic Laboratories. The latter was established in the 1970s and is a traditional photo service company serving professional photographers. The two companies together created Image King Visual Solutions. Jacobson explained: “When we created a new company and named it ImageKing, others thought we wanted to be the king of the image. In fact, this is just a combination of the names of the two companies.”

The merger of King Graphic Technologies and Image Photographic Laboratories has been a great success. At present, the company has three factories, two in New York and one in Las Vegas. The three companies, with a total area of ​​20,000 square feet, have prepress, large-format printing, super-large-format printing, photo enlargement, transparent proofing, installation and production equipment.

Jacobson is one of the founders of King Graphic Technologies. He first purchased two printers from SignTech (now disbanded). Just a few years later, Jacobson invested in a VUTEk1660 and three Encad inkjet printers. Today, the company has replaced its existing equipment and purchased many new digital devices.

They have a lot of high-resolution EFIVUTEk printers, 10-foot NURFresco printers, HP SEVEN 16-foot LXJets inkjet printers, 60-inch HP 5500s printers, and four 60-inch Kodak printers. According to Jacobson, these machines are in operation every day. He believes that output devices must be selected according to the needs of customers.
Image King Visual Solutions has a wide range of customers, including many fashion and luxury distributors. In addition, they also cooperate with construction companies, real estate companies and sales and exhibition centers. One of their most recent projects is to print color products for a house's showroom. The task of the design department is to create an out-of-window viewing effect for this 28-story room. They successfully simulated the desired effect of the customer through a frame system, ancillary products such as photos and light boxes.

This summer, the company began to produce products for many customers to participate in the 2006 holiday market competition. These projects are different from the previous ones. They all set high demands on the design, printing output, production, installation, and service levels of printing companies.

The company's profitability is not limited to a specific application area. On the contrary, Jacobson is more concerned with product management and packaging related to large format and super large format products. This should not underestimate any market. Jacobson said: As a company, they will continue to work in other directions, such as the development of electronic vision solutions.

He said: "We have realized that the local advertising and display market has become a world where electronic media and printing do not provide villages. This is exactly why we named the company Image King Visual Solutions. We are not only To print and display images, but also to produce video and digital images."

Reprinted from: network Author win: Yu Peng