The Application of Traditional Materials in Modern Packaging Design

The Application of Traditional Materials in Modern Packaging Design
Natural materials are very traditional cultural charms, such as Vitex negundo leaves, bamboo, plant fibers, animal skins and shells. Humans also learned to produce various containers such as painted pottery, pots, pots, pots, and bottles. The original packaging material is natural, simple in shape, full of folk flavor, and fully embodies the aesthetics of ancient peoples.

In modern society, with the improvement of people’s living standards and the popularization of scientific knowledge, consumers’ growing desire for green packaging and natural products and nostalgic emotions have increased. Packaging designed with bamboo, wood, paper and other materials is more subject to metal and plastic. Welcome, this kind of packaging with local features makes people feel at home and makes the return plots manifest. It not only reflects the folk characteristics and local flavor in the packaging culture, but also shows the green and natural connotation of the products.

The modern packaging design made with traditional materials will give people a sense of returning to reality, reflecting the spiritual return to tradition. For example, the packaging design of Chinese New Year cakes and the design of wine bottles made of pottery clay exudes a lot of emotional factors. Many packaging forms have been used up to now, and packaging forms such as “Oyster Sauce” and “Wuxi Steamed Bun” have been embodied. Deep folk flavor.

The new long-haired Tangchaolizi is a brand-name product that has enjoyed a reputation in Shanghai for more than 60 years. This series of packaging reflects the national style. Ordinary packaging uses kraft paper, a wrinkling process at the opening, and a red rope gives a festive feeling; the gift box is wrapped in a bamboo basket, covered with a red bucket, simple but full of emotion and tension, and The characteristics of this traditional product itself echoes.

In the design, the reintegration of traditional forms of content is the inheritance and development of traditional culture in a true sense, and more in line with the aesthetic taste of modern people.

Traditional culture is a valuable asset for the development of human society. However, we cannot be trapped by our own traditions and apply dynamic insights to understand it. From these designs, we can see that they not only absorbed the connotation of traditional culture, but also incorporated the forms of modern design, and integrated traditional culture with modern techniques and techniques to make it conform to modern people's aesthetic interests. Traditional culture is the accumulation of the long-term development of human history. Research on traditional culture is to better apply them to the present and the future. Drawing on and promoting traditional culture and traditional graphics helps us to better enrich the performance of modern packaging design, so that it has a deeper cultural heritage and a broader space for development.

In modern packaging design, traditional culture is reflected to make it full of traditional charm. While pursuing innovation, it also reflects the traditional style. It makes the inheritance of culture more vitality. It creates a new form based on absorbing and learning from the times. The combination will make the traditional culture more modern and achieve the true blend of traditional culture and modern packaging design concepts.

Author: Shanghai Jiaotong University School of Media and Design

Reprinted from: "Shanghai Packaging"