Today, when the wardrobe market is popular, the elderly market is a blank piece of paper, which has many factors for this reason. Subjectively, some wardrobe brands only focus on young consumers, ignoring the consumer demand of the elderly. Some wardrobe enterprises regard the needs of the elderly wardrobe as "non-mainstream" and turn a blind eye. Some wardrobe enterprises take a wait-and-see attitude, and then put a series of wardrobe products on the market to test the market.
Objectively, it is caused by the consumption concept of the elderly. The concept of consumption of the elderly is “re-storing light consumption, focusing on children themselvesâ€, especially the whole wardrobe and other products, the elderly are mainly subordinate to their children.
Under the trend of rapid aging, the market gap in the overall wardrobe market, wardrobe enterprises must seize market development opportunities. According to industry insiders, the prospects for the elderly home market are considerable, and the old wardrobes may become the new direction and new market for the development of wardrobe enterprises. Moreover, the concept of harmony is now deeply rooted in the hearts of the people. Many consumers are willing to spend money on their parents to add luster to their parents' home life by purchasing whole wardrobes and other household items.
When there is a market goal, “how to do it†has become one of the important issues that wardrobe companies need to consider. Then, how should the overall wardrobe enterprises seize the opportunity of “aging� The author believes that the overall wardrobe enterprises can actively develop the elderly market through the “aging†of products. When developing the old wardrobe, the overall wardrobe should combine the characteristics of the elderly to design a wardrobe product that is really suitable for the elderly. The elderly have a long life at home, and the practicality, safety and comfort of the wardrobe are particularly important, and they also have the characteristics of health, environmental protection and function.
The elderly, because of the hard work of the previous generation, the concept of "re-accumulation, not heavy consumption" has been deeply rooted. However, with the young people's buying house, the home decoration boom has come together. Especially the elderly in the town will inevitably face the choice of wardrobe furniture, and this market blank is also the opportunity that the wardrobe enterprise can develop. The price and function can be determined according to the living habits and consumption concepts of the elderly.
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