The ceremony for the establishment of the four major procurement bases for Chinese furniture materials was held in Su

On May 20th, the signing ceremony for the establishment of the four major purchasing bases for Chinese furniture materials sponsored by Beiqiao International Furniture Materials City and the investment briefing for Beiqiao International Furniture Materials City were held in Suzhou. Guo Libing, deputy secretary-general of the Chamber of Commerce and Industry of the National Federation of Industry and Commerce, Secretary-General of the National Federation of Industry and Commerce Furniture and Decoration Industry Committee, Wei Weibin, Chairman of Jiangsu Furniture Association Feng Jianhua, Director of Suzhou Xiangcheng Beiqiao Street, Shenqiao, Suzhou Xiangcheng Beiqiao Street Xue Ming, Director of China Merchants Group, Ni Guoliang, Secretary General of Suzhou Furniture Association, Chen Daijun, Director of Operations of Asia International Materials Center, and Hu Weidong, Chairman of Beiqiao International Materials City attended the briefing.

In recent years, with the rapid development of the furniture industry, the market demand for furniture raw materials has increased significantly. At present, the other three major furniture markets in China have been built to complete the raw material trading market of more than 300,000-2 million square meters. However, there is no professional material market in the East China region, which has long been unable to meet the needs of the current market. Therefore, a large-scale professional furniture material trading platform Beiqiao International Furniture Materials City came into being under the hunger of the market.

Beiqiao International Furniture Material Trading Center is located in the northeast of the intersection of Suyu Zhang Highway and Fengbeidang Highway in Beiqiao Street, Xiangcheng District, Suzhou City. It is only 200 meters away from the exit of Suzhou North Bridge and the traffic is very convenient. Covering an area of ​​100 mu, the first phase of construction area is 150,000 square meters, with a total investment of nearly 1 billion. It is the largest and most comprehensive furniture material city project in the entire East China region, integrating furniture materials, sofa materials and leather fabrics and fabrics. A one-stop trading center for the purchase, sale and display of furniture hardware and furniture accessories. It is positioned as a regional brand headquarters collection, set image display, product sales, e-commerce, corporate office five functions in one, while taking into account the five auxiliary functions of leisure, catering, entertainment, finance, trade and so on.

Speech by Hu Weidong, Chairman of Beiqiao International Furniture Materials City

So how do you operate after such a big project opens? How to manage? At the briefing session, Mr. Hu Weidong, Chairman of Beiqiao Furniture Materials City, gave detailed answers to this question from the positioning, market operation, brand planning, marketing strategy and management of Materials City. He will adopt a professional approach to the unified management of Materials City. , unified management, unified promotion, unified planning, unified investment, on the basis of system, efficiency, collaboration, innovation, and strive for greater breakthroughs: 1, the market positioning for the high-end boutique furniture materials city, for the various types of stationed Brands and commodities are strictly controlled; 2. Establish a comprehensive service system. The service of Beiqiao Material City not only covers every buyer for the merchants, but also tracks the products sold and solves the worries of customers. 3. In marketing planning, In order to make the brand rapidly intensive, the company is encouraged to carry out advertising and activity linkage, dispatching and attacking, changing the "selling" to "marketing", and having a professional team to provide event planning and brand packaging for the merchants. The mall will promote and promote it regularly, forming a strong advertising advantage and achieving full coverage throughout the East China region. And from time to time to hold a variety of promotional activities, including large furniture materials manufacturers talks, trade fairs, etc., to attract buyers in the Yangtze River Delta and even the country. Make use of the popularity of shopping malls and large-scale events in the country to create the brand of "Beiqiao International Furniture Materials City Trading Center"; 4, hire industry experts to conduct professional lectures, hold elite forums to exchange learning, and timely understand market trends; Modernized information-based management style, organize the "Materials News" exchange management experience, open a material website on the Internet, merchants can achieve online sales; 6, in the management team construction, the material city guarantees to build a business before opening Excellent management team with experience and experience, and improve the management ability of the team by learning and communicating with other excellent shopping malls such as Shunde Asia City, Xianghe Asia Pacific City and other professional management personnel.

Subsequently, Guo Libing, Feng Jianhua, Shen Wei and Hu Weidong unveiled the opening of the furniture material procurement base in eastern China. Guo Libing said that compared with foreign countries, China's furniture industry foundation is relatively weak, and the development of the industrial chain can drive the upgrading of the industry. The upgrading of the industry is not only reflected in the increase in scale, but also in the low carbon, environmental protection and sustainable improvement of production. Materials and equipment are the foundation of the industry. The establishment of Beiqiao International Furniture Materials Trading Center has perfected the furniture industry chain in Suzhou and even in East China, which will bring revolutionary development to the furniture industry in East China. The National Federation of Industry and Commerce Furniture and Decoration Industry Association will give North Bridge International Furniture Materials City the greatest support, and will put the best new materials, new equipment and new technologies on this platform. Ms. Feng Jianhua used various industry professional data to analyze the strong demand for furniture materials in East China. At the same time, she represented Jiangsu Furniture Association and Beiqiao International Furniture Materials City. Beiqiao International Furniture Materials City officially became the designated material procurement base of Jiangsu Furniture Association!

Unveiling Ceremony of China Eastern Furniture Materials Purchasing Base

In addition, Beiqiao International Furniture Materials City is also strongly supported by the other three major material bases in China. In the future, the four major market materials bases will exchange and learn from each other, to strengthen the development and application of new materials and new technologies, and to optimize the supply chain of raw materials and materials for furniture. Work together to improve the manufacturing industry.

Leaders and guests visited Beiqiao International Furniture Materials City

At the end of the event, relevant leaders and guests visited the Beiqiao International Furniture Materials Trading Center in detail and gave them a high evaluation. Beiqiao International Furniture Materials City, with the strength of the king, has joined forces with many brands in the industry to lead the comprehensive upgrading of the furniture materials industry in East China. It will comprehensively enhance the competitiveness of the Suzhou furniture industry in the country and witness the same. Change and glory are being written! (Ouyang Jiang Gao Xuebing)