Australia launches aluminum bottle packaging wine

Australian company brightli-te has promoted environmental protection and produced a series of aluminum bottle packaging wines. This wine bottle weighs less than 1/3 of the weight of a regular glass bottle with a capacity of 750 ml. It is five times faster than a glass bottle when frozen. It also protects against UV radiation and has a higher recycling value. .

The brightlite series includes red wines, white wines, and peach wines. They are simply named after their colors. Residual sugars are higher than ordinary wines. Each bottle of wine does not have a year. Because its target market includes nightclubs and other places, the paint on the bottle will shine at night.

However, the packaging is not complicated. It merely bears the brand name, color, alcohol content and “renewable” words and intends to enter the low-end market. After all, 50% of Australian wine consumption is still carton packaging. At present, the company's first batch of products have been purchased by Australia Coles Supermarket.

Jarrod Myles and Michael Bright are the designers of this package. They are co-managers of the JMB Wine Company. The two said that the unique sales point is a magic weapon to enter the already crowded wine market.

Prior to this, Tesco and Morrisons both used lighter glass bottles to save more than 6,000 metric tons of glass each year. They also reduced the amount of carbon dioxide released by vehicles during the transport of bottles.

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