Furniture exports to the European Union have been set a "tightening curse"
　　
The EU is considering issuing a new labeling law in the first half of 2011. According to the report, in order to ensure that people clearly know the origin of imported goods (such as leather, furniture and shoes) sold in Europe, the EU representative passed the source country labeling method last week with a voter turnout of 525 to 49.
Southern European countries (for example, Italy and Spain) have tried to protect the European market from low-cost imports (especially Asian goods) and have already tried to promote this legislation. However, some countries (for example, the United Kingdom and Sweden) oppose this program, which they believe is protectionism and threatens competition.
This source origin labeling method has the same characteristics as the US Lacey Act, and both have regulations and strict requirements on the origin and environmental performance of imported products. For China's wooden furniture, the release of these two bills will have forest certification for flooring companies to cope with the changes in the international market and the resistance to Chinese furniture.
For domestic enterprises, the cost of forest certification is relatively high, and it is very difficult to carry out. The export of solid wood flooring may choose to export to domestic sales or choose a new export market to ease corporate pressure. However, this is not a long-term export of non-solid wood flooring. How should we deal with the increasingly stringent regulations in the European and American markets? The export of solid wood flooring of Chinese enterprises should also start with itself, strengthen the adjustment of enterprise product chain, and complete international certifications such as forest certification. International demand is based on the international market for a long time.
Enterprises take precautions to deal with EU "identity" barriers
Although the "Country of Origin Labeling Law" passed by the European Union will not take effect until nearly two years later, Chinese furniture companies have taken precautions to deal with new barriers to the production of furniture "design cards".
It is reported that the "Country of Origin Labeling Law" passed by the European Union at the end of last year requires that the wood products imported into the European market must obtain the FSC (Forest Stewardship Council) "identity card", which means that the timber purchased by the manufacturer is produced from a legally developed forest. The bill will enter into force on March 3, 2013. The number of Chinese furniture exported to the EU accounts for more than 30% of its total imports. The EU market is obviously important for Chinese furniture companies.
In an interview at the 109th Canton Fair on the 26th, it was learned that Chinese furniture companies have now begun to deal with this new barrier. Xie Hui, head of Fujian Licheng Industrial Co., Ltd., said that the bill will have a great impact on many Chinese furniture exporters, and as the effective time approaches, more and more European buyers are joining the requirements for Chinese furniture to provide logs. The ranks of FSC OEMs.
The cost of obtaining the certification is also relatively large. The company spends time and energy on FSC certification, and the cost pressure increases. This is actually a trade barrier. But this is a fact that must be faced. FSC certification, which is a passport to the international market, is a major trend in the development of furniture companies in the future.
Xie Hui said that the EU market has long been more than 50% of its total export value. Therefore, the EU's "Country of Origin Labeling Law" may not be taken lightly on the company's possible impact. The company has prepared for the rain. At present, more than 40% of the furniture products have been advanced. Passed certification.
Mr. Chen, the person in charge of Zhejiang Longquan Senhai Craft Co., Ltd., said that the furniture logs produced by the company are from Zhejiang. In recent years, according to the requirements of EU merchants, most of the products have been certified. However, the resulting cost pressure must be passed on to consumers, and the company will increase the price of certified products by 15% over uncertified.
At the same time, he also admitted that this is also beneficial to the long-term development of the Chinese furniture industry. It can regulate the market, further eliminate backward small enterprises, improve the quality and grade of furniture export products, and enhance the overall competitiveness of Chinese furniture products in the international market. .
For most small and medium-sized furniture companies, the European and American "Country of Origin Labeling Law" may have a greater impact on them. Some exhibitors said that their companies share the European and American furniture market with low price and low cost. If they purchase the so-called "identity card" logs from Europe and the United States, they will lose their competitive advantage and be difficult to stand in the market. Even if you purchase logs from Europe and the United States or domestically through FSC certification, companies with low margins will not be able to afford the various costs.
Some insiders also said that the bill is a model of the US Lace Act, which aims to ensure that buyers clearly know the origin of imported raw materials for sale in Europe. When the EU passed the "Country of Origin Labeling Law" last year, there were different voices within the EU. Southern European countries tried to promote the European Union market from the impact of low-priced imported goods (especially Asian goods), and tried to promote the legislation of the Country of Origin Labeling Law. However, the United Kingdom and Sweden have expressed opposition and believe that this law is suspected of protectionism and threats to competition.
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