Reporter: Why does Catiner's skin care products use the image of a cat as a cosmetic brand logo, which is very rare in the domestic cosmetics industry. Is there any special meaning?
Fan Zong: Karting cat skin care positioning is the preferred brand for girls skin care. Our LOGO image is a cat's image. It is a beautiful girl's back, and it is accompanied by flowers and flowers to highlight our product formula. It is a herbal essence and a natural one. This coincides with the concept of skin care for adolescence.
Catine cat skin care products should integrate cat culture into the skin care industry. It is well known that cats give people the impression that they are cute, sexy and flattering. Then our women also hope to achieve a feminine and feminine taste through skin care. Our Katin cat's logo personality is very prominent, it is unforgettable, and it is fashionable, so it is also deeply loved by girls.
Designing a logo that fits your product's positioning can often make your business grow.
Reporter: Recently, the Catin cat has become a brand of online skin care products. I would like to ask the market development of the Catin cat series products. How is Fan always planning?
Fan Zong: The cardinal cat officially operated in the network in March 2011 and received favorable comments from online buyers. It is very gratifying to be an operator. Since the brand's own positioning is the preferred brand for girls, considering the shopping habits of young people and the current huge network power in China, Catiner Skincare plans to start offline physical development and franchise after three years of network operation. .
Catin Cat has cooperated with well-known domestic network B2C and C2C sites to let more potential customers pay attention to the development of our brand through product trials and factory visits. In the current Catin cat market, the company is still based on influence and word of mouth. We advocate “doing every single business with heart and serving every customer with heart.†Although we are now selling online platforms, we can also let customers feel To the quality of our services and products.
At present, there are more than 20 online shopping carts of Catin Cat. Each partner has a good sales response, which greatly increases our confidence in the brand of “Katin Catâ€. As for the offline development, we will carry out at the right time. Recently, Qudi and other supermarkets are also negotiating cooperation.
Reporter: In the era when China's cosmetics industry is officially arguing, how does Katin cat as an emerging brand deal with the current fierce competition?
Fan Zong: We firmly believe that the quality of our products, the image of our products and the selection of our target customers will surely make the road of Catin cats wider and wider. E-commerce will be an important channel for brand promotion and product sales. Catiner once again emphasizes that we create the first skin care brand for girls, so we can incorporate more elements that girls love, such as our products, in product positioning, product packaging and product output. The packaging uses the pink series, and our products guarantee the quality while pricing as much as possible for girls.
The details make the future. We organize knowledge about skin care and how to make makeup online and offline by organizing skincare classes. Let customers who choose Catinella buy more than just our products, as well as the services and knowledge we export. In terms of brand promotion, we also have plans to cooperate with the campus community and the “New Silk Road†model contest. We only do promotion for our own brand. The girl skincare is professional, and the catin cat is a success.
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