If you are familiar with fashion design or simply satisfy the heart of beauty, fashionistas who have experienced fashion trends in the past two years can all make personalized comments on digital printing. Digital printing is really hot, from Prada's tropical jungle-themed digital print to Christian Dior's hypnotic geometry, from Louis Vuitton's oriental flowers to Giorgio Armani. (Giorgio Armani)'s realistic portraits, including the male and female series of the last season's "Atlantis of Pluto" held by Alexander McQueen, countless computer-generated unique prints are blooming on apparel fabrics.
Big Brand Printing Game
In the spring and summer of this year, digital printing has firmly occupied half of the apparel design, and the big-name designers have played a superb printing game. Computer-generated digital images, abstract and complex geometric patterns, and unpredictable printing and dyeing effects all shine in this season, bringing a unique visual feast.
Mysterious digital composite images are the last trends of fashion that Alexander McQueen brought to the fashion world. In his last season's work, animals, feathers, skin, plants and other elements showed amazing visual impact. People can see distinctive prints of different styles in each of their costumes, such as skins like reptiles, blue jellyfish, or colorful deep-sea plants. Designers use digital printing to create the curves and vortices of monsters, create strange creatures, and even treat soft chiffon into a sculpture-like hard effect.
The abstract and geometric patterns resembling totems are also a highlight of the season. Gucci used a large block of geometric prints on a simple tube top dress to visually sculpt the figure. From the spring and summer of last year, Versace not only stitched together various irregular complex patterns, but also innovatively added pop art patterns to create a more intense visual impact with complementary colors.
Stars also contributed to the wave of digital printing this season. Fashion blogger Dorothy said: “The pursuit of fashion by Sarah Jessica Parker of “Sex and the City†is exactly the same as in the drama. There is a popular video on the street where she is wearing a purple digital print flowing skirt. Camilla Belle, a new generation of American actress, was also dressed in a digital print long skirt when attending a new Sony event. The lake blue print skirt is gorgeous.
The technological revolution in the fashion world
As early as the 1960s, the tremendous innovation effect of science and technology on the fashion industry has begun to take shape. Prior to this, the texture patterns on the fabrics were limited to the traditional textures such as the Scottish Checker, the Houndstooth and the Herringbone. Afterwards, with the improvement of the textile and printing and dyeing techniques, colorful and opulent styles were officially launched. Regularly arranged geometric patterns become an important element of branded clothing.
Half a century later, the popularity of digital printing has taken the fashion industry a step further. Some people compare the traditional printing with the familiar type printing technique. If the paper is replaced with cloth, it is the traditional printing technology. The trouble is that no matter what the printing is, it must be made first. One layout corresponds to a suit. Digital printing is like today's digital printing technology. It solves the traditional printing problem by using a digital camera to take pictures and computer graphics, and then use a printer to directly print on the fabric. The picture can be seen on the computer screen. Printed into fabric. Therefore, people have the opportunity to see coats with beautiful corals, flowery evening dresses and dresses like masters' paintings.
The relationship between fabrics and clothing was once compared by designers to flour and steamed bread. Flour sculpted steamed bread. Fabrics made clothes. Most designers had fabrics before they considered the mix of styles and colors. “Rich fabrics can provide more inspiration for fashion designers, especially the emergence of digital printing has given the fabric ever-changing character. For example, the ink texture print looks elegant and luxurious, while the silk texture of the leopard scarf is more than the fur. With one point of affinity, a large area of ​​the tiger's head design print is a must-have item to enhance the gas field.†Clothing designer Sun Wei said, “The most important thing in the fashion industry is the craft, the new technology is often the designer. We are inspired by triggers."
In addition, because the digital printing technology in the printing process by the computer "assigned" dyes, the entire process of environmental protection, no pollution, no wonder those who hope to create a good social image of the first-line big name for this rush.
"One-in-one" pursuit
"Generally speaking, the patterns on textile fabrics will not exceed 10 sets of colors. Compared with digital printing, color printing is a masterpiece of rich colors, and 16.7 million colors can be printed, making the ideal of design into reality, and it will never be repeated. Maximize the personalized needs of people." Sun Yan said.
In order to demonstrate individuality and make a unique product, the independent designer's creative digital printing is not lost in international big names. In addition to spring and summer T-shirts, tube tops, long skirts and bags, digital printing is advancing into the thick winter jacket coat, and even printed expensive leather handbags and suitcases.
"This print dress size is a bit too small, can you change the big one." "Excuse me, we only have one." In Xintiandi, a designer integrated shop, similar dialogues took place, but it also happened to be satisfied. People unify their aesthetic needs. In order to avoid the embarrassment of puzzling, more and more celebrities tend to wear the designs of independent designers when they attend public events. Digital printing fabrics are today's hottest choice.
Big Brand Printing Game
In the spring and summer of this year, digital printing has firmly occupied half of the apparel design, and the big-name designers have played a superb printing game. Computer-generated digital images, abstract and complex geometric patterns, and unpredictable printing and dyeing effects all shine in this season, bringing a unique visual feast.
Mysterious digital composite images are the last trends of fashion that Alexander McQueen brought to the fashion world. In his last season's work, animals, feathers, skin, plants and other elements showed amazing visual impact. People can see distinctive prints of different styles in each of their costumes, such as skins like reptiles, blue jellyfish, or colorful deep-sea plants. Designers use digital printing to create the curves and vortices of monsters, create strange creatures, and even treat soft chiffon into a sculpture-like hard effect.
The abstract and geometric patterns resembling totems are also a highlight of the season. Gucci used a large block of geometric prints on a simple tube top dress to visually sculpt the figure. From the spring and summer of last year, Versace not only stitched together various irregular complex patterns, but also innovatively added pop art patterns to create a more intense visual impact with complementary colors.
Stars also contributed to the wave of digital printing this season. Fashion blogger Dorothy said: “The pursuit of fashion by Sarah Jessica Parker of “Sex and the City†is exactly the same as in the drama. There is a popular video on the street where she is wearing a purple digital print flowing skirt. Camilla Belle, a new generation of American actress, was also dressed in a digital print long skirt when attending a new Sony event. The lake blue print skirt is gorgeous.
The technological revolution in the fashion world
As early as the 1960s, the tremendous innovation effect of science and technology on the fashion industry has begun to take shape. Prior to this, the texture patterns on the fabrics were limited to the traditional textures such as the Scottish Checker, the Houndstooth and the Herringbone. Afterwards, with the improvement of the textile and printing and dyeing techniques, colorful and opulent styles were officially launched. Regularly arranged geometric patterns become an important element of branded clothing.
Half a century later, the popularity of digital printing has taken the fashion industry a step further. Some people compare the traditional printing with the familiar type printing technique. If the paper is replaced with cloth, it is the traditional printing technology. The trouble is that no matter what the printing is, it must be made first. One layout corresponds to a suit. Digital printing is like today's digital printing technology. It solves the traditional printing problem by using a digital camera to take pictures and computer graphics, and then use a printer to directly print on the fabric. The picture can be seen on the computer screen. Printed into fabric. Therefore, people have the opportunity to see coats with beautiful corals, flowery evening dresses and dresses like masters' paintings.
The relationship between fabrics and clothing was once compared by designers to flour and steamed bread. Flour sculpted steamed bread. Fabrics made clothes. Most designers had fabrics before they considered the mix of styles and colors. “Rich fabrics can provide more inspiration for fashion designers, especially the emergence of digital printing has given the fabric ever-changing character. For example, the ink texture print looks elegant and luxurious, while the silk texture of the leopard scarf is more than the fur. With one point of affinity, a large area of ​​the tiger's head design print is a must-have item to enhance the gas field.†Clothing designer Sun Wei said, “The most important thing in the fashion industry is the craft, the new technology is often the designer. We are inspired by triggers."
In addition, because the digital printing technology in the printing process by the computer "assigned" dyes, the entire process of environmental protection, no pollution, no wonder those who hope to create a good social image of the first-line big name for this rush.
"One-in-one" pursuit
"Generally speaking, the patterns on textile fabrics will not exceed 10 sets of colors. Compared with digital printing, color printing is a masterpiece of rich colors, and 16.7 million colors can be printed, making the ideal of design into reality, and it will never be repeated. Maximize the personalized needs of people." Sun Yan said.
In order to demonstrate individuality and make a unique product, the independent designer's creative digital printing is not lost in international big names. In addition to spring and summer T-shirts, tube tops, long skirts and bags, digital printing is advancing into the thick winter jacket coat, and even printed expensive leather handbags and suitcases.
"This print dress size is a bit too small, can you change the big one." "Excuse me, we only have one." In Xintiandi, a designer integrated shop, similar dialogues took place, but it also happened to be satisfied. People unify their aesthetic needs. In order to avoid the embarrassment of puzzling, more and more celebrities tend to wear the designs of independent designers when they attend public events. Digital printing fabrics are today's hottest choice.
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