The wardrobe brand has a long road to corporate branding.

Undoubtedly, the cabinets and wardrobe brands are the brands that are in contact with the final consumers. The brand is the best choice for cabinets and wardrobes. Because cabinets and wardrobes are integrated products, especially cabinets, which integrate five industries of electrical appliances, hardware, plates, chemicals (countertops) and decoration. Many enterprises in these industries are now behind-the-scenes heroes, who can go to the front desk and be consumed. There are very few people who know. The hardware brands can be recognized by the industry such as Blum, Hettich, Grasse, etc. The plates include Lushuihe, Aegis, etc., and DuPont Corian, Samsung, Huaxun, etc. Even these brands are mostly recognized and recommended by the industry, and there is almost no end consumer awareness.

If the brands of cabinets and wardrobes are to be branded, especially to make the brand aware of the mass consumers, it is to go out of the road of branding as an intermediate brand. The most successful brand case in the middle of the brand to make consumers aware, non-Intel processors. Other ZEISS lenses, such as cameras, Lycra fabrics in everyday clothing, etc., are successful intermediate brands, but the popularity of the public is not as high as Intel processors. The biggest inspiration for the success of the Intel brand for Chinese cabinets and wardrobes is that the intermediate products can make a very strong brand.

At present, the best brands in the cabinet and wardrobe industry should be Blum hardware. It is not only the leader in the industry, but also the intermediate product recommended by various cabinets and wardrobe companies. The end consumers have also gradually recognized the Blum brand. DYNAMIC SPACE, the promotion of Blum Hardware, is relatively successful in the face of consumer kitchen solutions.

Cabinets and wardrobe accessories companies must be made into a strong intermediate brand that is recognized by consumers. It is nothing more than "PUSH" and "PULL" strategies.

The strategy of “pushing” is to borrow the brand of cabinets and wardrobes, that is, when the cabinets and wardrobe brands make product recommendations to consumers at the terminal, they can recommend the brands of the accessories (components) to consumers. As the saying goes, no benefit can not afford to be early. The premise of cabinets and wardrobe brands recommending accessories and accessories brands to consumers is that the brand of accessories and accessories can add gold and color to the face of their cabinets and wardrobe brands, which can help consumers finally pay for the bills. Supporting role.

Otherwise, the cabinet and wardrobe business brands have no incentive to promote accessories and accessories. This requires the quality and brand of the material supplier to be highly recognized by the enterprises in the cabinet and wardrobe industry. To get the approval of the cabinet wardrobe brand enterprises, the timber companies should do the following: First, quality is guaranteed, quality is the basis of the brand, there is no doubt that there is no need to say anything, all cabinets and wardrobe enterprises do not want to let The quality problems of accessories and accessories are provoked by oneself, and the endless troubles; the second is that the products have selling points, especially the highlights that can impress consumers. For example, Blum's "vibrant space", the rookie in the sheet metal enterprise, Wanhua's zero-reality "hexiang board" that does not release formaldehyde, etc., are all prominent intermediate products. Third, the supply should be sufficient and timely.

Because the cabinets and wardrobe enterprises are all custom-made products, the sales volume of the products is fluctuating, and the sales are more difficult to predict. If they cannot be delivered in time and in sufficient quantities, the cabinets and wardrobe brands will lose sales in the terminal and the brand will be wiped out. Some of the ingredients companies are dead in the timely and sufficient supply, there are blood lessons here. The fourth is to provide good pre-sale, sale and after-sales service to cabinets and wardrobe enterprises. This is better done by Blum Hardware. There are training before sale, there is tracking in the sale, and there is protection after sale, so that the cabinet and wardrobe brand can be used and promoted with confidence.

Hidden Field

Outdoor & Indoor Supplies

Outdoor is basically a synonym for young people. Nowadays, more and more people like outdoor. Maybe young people prefer to be free. In fact, everyone has a yearning for nature and is very free to live. But many people like outdoor, but they can't help themselves, such as me.
In fact, there are recreational vehicles, bicycles and private cars for outdoor travel. No matter which one is suitable for you, there are many tools that are indispensable in camping. Here are some necessary outdoor tools to share with you.
1. Floor nail
In the outdoor tent and Tianmu, the floor nail is indispensable. It is 420 stainless steel with high hardness and has different lengths. It is solid and durable. It is also a good one.
If the canopy tent encounters strong wind, you can prepare a bit of wind rope, which is durable and practical. It can also be used as a clothesline
2. Hammer
This hammer has a high cost performance ratio. It is sturdy, durable, lightweight, and versatile. The high carbon steel hammer has a strong impact. It is forged from high carbon steel with high strength and hardness. The camping hammer is indispensable, and the outdoor tent is indispensable. It is mainly used for driving nails. The hammer head of this model is made of brass, which has low impact and high hardness.
3. Engineer shovel

This engineer shovel is small, small and easy to carry. It has saws, bottle openers, hexagonal wrenches, etc. It is multifunctional and suitable for outdoor use. It is made of stainless steel, with high hardness, strong functions and high cost performance.

Outdoor & Indoor Supplies,Camping & Hiking Gear,Camping Products,Massage Equipment,Exercise Equipment

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