Over the years, the cosmetics market in China has grown at an average annual rate of 15% and has begun to take shape. In 2002, the entire market realized a total sales of 45 billion yuan. Among them, skin care products accounted for about 36%, hairdressing supplies accounted for 30.96%, and fragrance products accounted for 20%. It is predicted that the total sales in 2010 will reach 80 billion yuan. As the main packaging material for this market, plastics and glass will also have greater use.
Most of the general cosmetics are presented as liquids, emulsions or creams and do not have a clear appearance. It must pass a beautiful, unique packaging design to show its own characteristics. Therefore, cosmetics generally rely on packaging in order to achieve good sales. In addition to metals, plastics and glass are the main cosmetic packaging materials currently used, and the use of plastics is the most common.
Cosmetics packaging Although cosmetics have a wide variety of products and functions, there are several types of cosmetic products: solid cosmetics, solid granular (powdered) cosmetics, liquid and lotion-like cosmetics. , cream cosmetics and so on. According to different forms, the packaging form is different.
Solid cosmetics packaging There are relatively few types of solid cosmetics, mainly eyebrow pencils, lip pencils, vermicelli, powder cakes, lipsticks and lipsticks. The packaging of such cosmetics is relatively simple. If the eyebrow pencil is generally made into a pencil-like shape, wrap it in wood and use it to sharpen it with a knife. The powder cake is usually packaged in a plastic box; lipstick, vermicelli, and lipstick are generally packaged in a cylindrical plastic tube and designed. In order to facilitate the use, it can be rotated to push the contents.
The packaging of granules and powder cosmetics mainly includes foundations, powders, talcum powders, gardenia powders, hair powders, shiny powders, etc. Composite film bags, plastic boxes (bottles) and glass bottles are often used to do this. Packaging containers for products. Under normal circumstances, packaging containers to be beautifully decorated and printed, in the use of plastic packaging at the same time, often with a beautifully printed cartons with them together to form a granular (powdered) cosmetics sales packaging. In addition, cosmetic capsules are a more innovative and convenient form of packaging.
The packaging of liquid and creamy cosmetic products covers a wide variety of packaging forms, including: plastic bottles of various shapes and specifications (usually subject to exquisite decoration and printing), composite plastic bags (usually subject to decorative printing, commonly used cosmetics (Economic bag or lower cosmetic packaging), glass bottles of various shapes and specifications (including wide mouth bottles and narrow mouth bottles, generally used for high-grade cosmetics or cosmetics packages that are volatile, easily penetrated, and contain organic solvents, Such as nail polish, hair dye, perfume, toner and other packaging). For the various packaging forms mentioned above, it is sometimes also used in combination with a color printing carton to form a sales package of cosmetics in order to improve the grade of cosmetics.
Plastic: Over half of the country's plastics are light and inexpensive, easy to form scale production, can be made into a variety of sizes, transparent, opaque and various colors of the bottle, and printing performance is very good, you can use the heat transfer Methods such as printing, ink jet, and printing directly print instructions, labels, and bar codes on the surface of the container. As a result of these superior properties, plastic products have occupied more than 80% of the packaging market for cosmetics and become the most important packaging container for cosmetics.
Before plasticity is strong, cosmetics are generally packaged in glass bottles. However, due to the single type of glass container, even if there is a good design concept, due to the limitations of technology and materials, it can often not be realized.
However, plastic materials have great advantages in this respect. Not only are they rich in sources, but they also have good molding properties. They can be manufactured into plastic containers of various structures and shapes, such as bottles, cans, and boxes, and can be used for various decorative and decorative designs. Cosmetic capsules are typical examples of their strong plasticity. Capsules come in a variety of shapes, including spherical, olive-shaped, heart-shaped, crescent-shaped, etc.; their colorful colors, both crystal clear, but also colorful pearl, the appearance is very likable. These packages bring consumers safer and more convenient ways of consumption.
Rapid processing technology renovation In recent years, the rapid development of PET resin in cosmetic containers has led to a major change in replacing plastic glass bottles with plastics.
On the one hand, the transparency of plastic containers is increasing. Polyethylene stretch blow molding technology overcomes the disadvantage of low transparency of polyolefin blown bottles, and its crystal clear properties have been almost equal to glass bottles. On the other hand, the color control of plastic containers is flexible. The hybrid injection molding machine allows two different colors of raw materials to be injected into the mold at the same time to obtain a two-color mixed pattern. At present, China has developed a 3-4 color molding machine.
If we say that the above two technologies can satisfy consumers' demand for beautiful appearance of makeup products, the emergence of multi-layer co-extrusion technology will provide quality assurance for the products. It enables multiple layers of different types of plastics to be combined and molded in one go. While better shielding light and air from deteriorating skin care products, these types of plastic containers also combine the characteristics of different materials and provide wonderful visual effects and unique touches. Hose is a prominent example. 15 years ago, it only appeared in the middle and low-end market, but now it has become the major celebrity brand wedding dress, for example, Lancome's sunscreen series uses a special hose. A layer of Adflex is added to the surface of the hose to give it a soft touch, and a layer of polyadhesive makes the appearance even more beautiful. And, this new material has amazing squeezability, which helps to squeeze skin care products even more evenly.
Glass bottles: the preferred choice for high-end cosmetics At present, the proportion of glass bottles in cosmetic packaging containers does not exceed 8%. However, it still has irreplaceable advantages in this packaging field, and it is still the material of choice for high-end cosmetics in the short term.
It is true that the processing of glass bottles has been slow, but it has improved in recent years.釆 Computer CAD glass bottle mold design, glass furnace kiln computer automatic control, intensification and lightweight technology are used for production. The quality of the glass bottle is improved, the weight is reduced, and the transparency and surface finish are also further enhanced. In the post-processing aspect, the glass surface can be subjected to frosted processing, painting, color printing (up to 7-8 color), engraving, etc., which greatly increase the added value of glass bottles.
Thoroughly pure, noble and elegant, is the charm of the glass bottle. Compared with plastic bottles, its heavy and heavy sense makes people feel more trust; and the unique visual effects of frosted glass bottles are even more unmatched by plastic bottles. In the production of PET bottles, the effect of surface matt and frosted surfaces cannot be achieved through the surface treatment of the mold, and only post-processing fuel injection processing can be performed, the effect is inferior to many, and the cost is rather high. Compared with flat glass bottles, the frosted glass bottles are elegant and gorgeous, have a good fog, and have a good shading effect and are more decorative. Many perfume manufacturers have favored packaging their products with such containers. For example, BVLGARI's women's fragrances in Italy have adopted a packaging design that excels in the tradition of exquisite excellence. The streamlined frosted glass bottles highlight their simple lines. The soft green color conveys a fresh, elegant and friendly character.
In addition, high barrier properties to gases also make glass bottles the preferred packaging materials for perfumes and other volatile and easily dissipated flavors. Cosmetics, especially whitening and nutrition cosmetics, contain a lot of nutrients like foods, but they are extremely vulnerable to oxidation. This puts high demands on the tightness of the packaging, and the barrier of the glass bottle is undoubtedly better than the plastic bottle in terms of protection of the content.
Most of the general cosmetics are presented as liquids, emulsions or creams and do not have a clear appearance. It must pass a beautiful, unique packaging design to show its own characteristics. Therefore, cosmetics generally rely on packaging in order to achieve good sales. In addition to metals, plastics and glass are the main cosmetic packaging materials currently used, and the use of plastics is the most common.
Cosmetics packaging Although cosmetics have a wide variety of products and functions, there are several types of cosmetic products: solid cosmetics, solid granular (powdered) cosmetics, liquid and lotion-like cosmetics. , cream cosmetics and so on. According to different forms, the packaging form is different.
Solid cosmetics packaging There are relatively few types of solid cosmetics, mainly eyebrow pencils, lip pencils, vermicelli, powder cakes, lipsticks and lipsticks. The packaging of such cosmetics is relatively simple. If the eyebrow pencil is generally made into a pencil-like shape, wrap it in wood and use it to sharpen it with a knife. The powder cake is usually packaged in a plastic box; lipstick, vermicelli, and lipstick are generally packaged in a cylindrical plastic tube and designed. In order to facilitate the use, it can be rotated to push the contents.
The packaging of granules and powder cosmetics mainly includes foundations, powders, talcum powders, gardenia powders, hair powders, shiny powders, etc. Composite film bags, plastic boxes (bottles) and glass bottles are often used to do this. Packaging containers for products. Under normal circumstances, packaging containers to be beautifully decorated and printed, in the use of plastic packaging at the same time, often with a beautifully printed cartons with them together to form a granular (powdered) cosmetics sales packaging. In addition, cosmetic capsules are a more innovative and convenient form of packaging.
The packaging of liquid and creamy cosmetic products covers a wide variety of packaging forms, including: plastic bottles of various shapes and specifications (usually subject to exquisite decoration and printing), composite plastic bags (usually subject to decorative printing, commonly used cosmetics (Economic bag or lower cosmetic packaging), glass bottles of various shapes and specifications (including wide mouth bottles and narrow mouth bottles, generally used for high-grade cosmetics or cosmetics packages that are volatile, easily penetrated, and contain organic solvents, Such as nail polish, hair dye, perfume, toner and other packaging). For the various packaging forms mentioned above, it is sometimes also used in combination with a color printing carton to form a sales package of cosmetics in order to improve the grade of cosmetics.
Plastic: Over half of the country's plastics are light and inexpensive, easy to form scale production, can be made into a variety of sizes, transparent, opaque and various colors of the bottle, and printing performance is very good, you can use the heat transfer Methods such as printing, ink jet, and printing directly print instructions, labels, and bar codes on the surface of the container. As a result of these superior properties, plastic products have occupied more than 80% of the packaging market for cosmetics and become the most important packaging container for cosmetics.
Before plasticity is strong, cosmetics are generally packaged in glass bottles. However, due to the single type of glass container, even if there is a good design concept, due to the limitations of technology and materials, it can often not be realized.
However, plastic materials have great advantages in this respect. Not only are they rich in sources, but they also have good molding properties. They can be manufactured into plastic containers of various structures and shapes, such as bottles, cans, and boxes, and can be used for various decorative and decorative designs. Cosmetic capsules are typical examples of their strong plasticity. Capsules come in a variety of shapes, including spherical, olive-shaped, heart-shaped, crescent-shaped, etc.; their colorful colors, both crystal clear, but also colorful pearl, the appearance is very likable. These packages bring consumers safer and more convenient ways of consumption.
Rapid processing technology renovation In recent years, the rapid development of PET resin in cosmetic containers has led to a major change in replacing plastic glass bottles with plastics.
On the one hand, the transparency of plastic containers is increasing. Polyethylene stretch blow molding technology overcomes the disadvantage of low transparency of polyolefin blown bottles, and its crystal clear properties have been almost equal to glass bottles. On the other hand, the color control of plastic containers is flexible. The hybrid injection molding machine allows two different colors of raw materials to be injected into the mold at the same time to obtain a two-color mixed pattern. At present, China has developed a 3-4 color molding machine.
If we say that the above two technologies can satisfy consumers' demand for beautiful appearance of makeup products, the emergence of multi-layer co-extrusion technology will provide quality assurance for the products. It enables multiple layers of different types of plastics to be combined and molded in one go. While better shielding light and air from deteriorating skin care products, these types of plastic containers also combine the characteristics of different materials and provide wonderful visual effects and unique touches. Hose is a prominent example. 15 years ago, it only appeared in the middle and low-end market, but now it has become the major celebrity brand wedding dress, for example, Lancome's sunscreen series uses a special hose. A layer of Adflex is added to the surface of the hose to give it a soft touch, and a layer of polyadhesive makes the appearance even more beautiful. And, this new material has amazing squeezability, which helps to squeeze skin care products even more evenly.
Glass bottles: the preferred choice for high-end cosmetics At present, the proportion of glass bottles in cosmetic packaging containers does not exceed 8%. However, it still has irreplaceable advantages in this packaging field, and it is still the material of choice for high-end cosmetics in the short term.
It is true that the processing of glass bottles has been slow, but it has improved in recent years.釆 Computer CAD glass bottle mold design, glass furnace kiln computer automatic control, intensification and lightweight technology are used for production. The quality of the glass bottle is improved, the weight is reduced, and the transparency and surface finish are also further enhanced. In the post-processing aspect, the glass surface can be subjected to frosted processing, painting, color printing (up to 7-8 color), engraving, etc., which greatly increase the added value of glass bottles.
Thoroughly pure, noble and elegant, is the charm of the glass bottle. Compared with plastic bottles, its heavy and heavy sense makes people feel more trust; and the unique visual effects of frosted glass bottles are even more unmatched by plastic bottles. In the production of PET bottles, the effect of surface matt and frosted surfaces cannot be achieved through the surface treatment of the mold, and only post-processing fuel injection processing can be performed, the effect is inferior to many, and the cost is rather high. Compared with flat glass bottles, the frosted glass bottles are elegant and gorgeous, have a good fog, and have a good shading effect and are more decorative. Many perfume manufacturers have favored packaging their products with such containers. For example, BVLGARI's women's fragrances in Italy have adopted a packaging design that excels in the tradition of exquisite excellence. The streamlined frosted glass bottles highlight their simple lines. The soft green color conveys a fresh, elegant and friendly character.
In addition, high barrier properties to gases also make glass bottles the preferred packaging materials for perfumes and other volatile and easily dissipated flavors. Cosmetics, especially whitening and nutrition cosmetics, contain a lot of nutrients like foods, but they are extremely vulnerable to oxidation. This puts high demands on the tightness of the packaging, and the barrier of the glass bottle is undoubtedly better than the plastic bottle in terms of protection of the content.
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