Conceptualization of Interactive Packaging Design III

(3) Dynamic design between packaging and manufacturers

Traditional static packaging, once shipped, is all dead. If the manufacturer changes the LOGO in the near future, or what activities are run, then the activities being run or printing a new LOGO will only be able to make a fuss on the latest factory-wrapped package. This is for manufacturers. It is a big loss. Dynamic packaging can help manufacturers solve this problem and avoid unnecessary losses.

(4) Dynamic design between packaging and consumers

The society is constantly improving and people’s living standards are also increasing. Previously there were limitations to the packaging requirements, as long as the product can be wrapped. Today, people have become more and more demanding in terms of packaging. They must not only look beautiful, but also be portable (see Figure 11). It is also better to use waste. Of course, if there are other more features, that's better. It can be seen that the traditional static packaging can no longer meet the increasing consumer demand for commodity packaging, because once the static packaging structure is framed in the whole form, the dynamic packaging structure is “live”.

In the example between the previous packaging and packaging, a slight change in interactivity leads to packaging and consumption. The use of dynamic memory packaging materials for the use of deformation memory, the traditional static packaging consumers generally need to use the second medium such as clinker belt can be carried away after the purchase, clinker belt to a large extent destroyed the aesthetics of the packaging itself, And it is not very environmentally friendly. The paper bag is not durable and the deformation memory material is not the same. At the time of delivery, the portable structure was already memorized on the packaging (see Figure 12), but it was memorized in the package and there was no sign of packaging. When the consumer purchases a product, the carrying structure that was originally memorized will appear as long as the user places a light stroke on the appropriate place. So an original aesthetic package becomes a dynamic packaging that is beautiful and convenient. There are also dynamic packaging such as: Kristin's box (see Figure 13) inside the product is designed to expand the structure can be easily displayed in the freezer, the packaging becomes a small booth, and customers can buy after Shrinkage is a fixed package.

Traditional boxes are discarded by consumers after they have used their internal products. The wooden dynamic box (see Figure 14) of Nike shoes can be used as a storage box. Some flat and long boxes do not want to be installed, so the performance in reuse has always been the lowest. Figure 15 is not the same dynamic food packaging, it is hidden in each small box on the connection buckle, each box has an opening on the surface, you can open the box, so that deformation can be greater It is both hygienic and convenient to eat. There is also the memory material mentioned in the interaction between the packaging and the product. If the packaging is used for a product such as a mobile phone, the size of the packaging is moderate, and the internal memory material is used when the mobile phone is taken out of use. Can play a very good protection, so that consumers can be used as a collection box (see Figure 16), put some of the more valuable items into it. The above example shows that dynamic packaging is closer to consumers and close to our lives.

(5) Dynamic design between packaging and environment

At present, the packaging of the market has almost nothing to do with the surrounding environment. At most, it is the function of insulation, cooling, or adapting to thermal expansion and contraction. Dynamic packaging is not the same, it can make full use of any resources in the surrounding for their own use, and their own performance in the market to have a state of packaging, this kind of dynamic use of the original appearance of optical different graphic design. Has a LOGO that emits visual effects. This kind of packaging feels alive. Other dynamic packaging can change color depending on the surrounding environment. For example, people in the summer hope that the surrounding things will give people a cool feeling, which can ease the irritable mood brought by hot weather, and dynamically package. It has an upper temperature limit, and when it reaches or exceeds this maximum temperature, the entire hue of the package will turn into a cool tone. If the temperature is lower than the upper limit temperature, the package will turn into a warm tone. Some dynamic packaging will adjust the color by itself. When the container is filled with goods, the dynamic packaging will use the sensing device to sense the surrounding colors (usually based on each of the left and right sides), and then choose different and peripheral packaging. Colors can be changed with complementary colors, so that products will jump out more on the sales counter. There are also some dynamic packages that have seasonal changes within the interior, and different seasonal packages that present different colors and patterns. More dynamic packaging can sense body temperature, when consumers are low, especially in winter, dynamic packaging will open with a shell heating device to help people warm up, if in the summer, due to hot weather, most people's palm temperature Will be too high, then the package will cool down to help people cool off. Such dynamic packaging adds more color to life and brings consumers and manufacturers closer together.

(to be continued)