Kanghui floor brand introduction
Zhejiang Kanghui Wood Co., Ltd. is a large-scale enterprise specializing in the production of flooring in China, and one of the founding enterprises of China's flooring capital (Nanxun, China). The company was founded in 1995. Through more than 10 years of development, it mainly produces, develops, and sells solid wood flooring, solid wood composite flooring, ecological flooring, and laminate flooring. The company's sales of Kanghui flooring products are 30% -50% annually. The growth rate of the company has continued to grow strongly, and its product market share, brand reputation, and popularity rank among the best in the industry. It has become one of the well-known wooden floor backbone enterprises in Asia. Kanghui Flooring actively promotes the development of the Chinese floor industry and actively implements diversification. Industrial expansion, dedicate its own strength to the revitalization of national industrial brands. Kanghui Floors has a forward-looking vision and a global vision, and is committed to building a world-class floor enterprise and marching towards international brands.
As one of the founding enterprises of China's flooring capital, with the purpose of "creating a leading brand in China's flooring industry and promoting the classic culture of Chinese home health", Kanghui's flooring industry has continued to expand. Since 2007, Shenzhou Wood and Ford have been newly built. Base, Kanglide production base, optimize its five-in-one industrial chain of "procurement, R & D, production, sales, service". With the advancement of the globalization strategy, Kanghui Flooring has global raw material supply bases in South America, Africa, Indonesia, Russia, Myanmar, etc., and has taken the lead in establishing domestic first-class product research and development and technical laboratories; it has many high-standard modern production lines. System, self-built large-scale drying kiln with international level computer numerical control steam drying equipment; in terms of sales system, it has formed a "multi-channel, intensive" sales system, and currently has nearly 800 specialty stores in major small and medium-sized cities across the country , Formed a long-term strategic partnership with many well-known professional building materials markets and supermarkets worldwide, and the products are exported to more than 50 countries and regions such as South Korea, Japan, Singapore, Germany, Italy, the United States, Canada, Australia and so on.
Kanghui Floor adheres to the enterprise development strategy of "scientific and technological innovation", regards technological innovation as the source of enterprise development, continuously increases investment in technological innovation, and strengthens the construction of a high-quality innovative talent team. Nanjing Forestry University, Zhejiang Forestry College and other scientific research institutes carry out industry-university-research cooperation, set up regional technical service centers, and cooperate in depth to develop new technological innovation products. Since the listing of Kanghui products, all the major quality inspection and testing institutions in the country have passed the random inspection for 14 years, no major customer complaints, and the customer satisfaction rate is more than 98%! Superb craftsmanship and advanced management ensure Kanghui's outstanding quality; "100% customer satisfaction" is the constant pursuit of Kanghui's service work.
Strong product competitiveness is the cornerstone of the brand's foothold in the market, and excellent brand image and excellent market awareness are the core driving force for the company's strong development. Since 2006, Kanghui has fully implemented the business ideas of big brand, generous, big strategy and big development. After joining the famous host Bi Fujian, he hired Hong Kong famous artist Mr. Zeng Zhiwei to formally act as the brand image spokesperson of Kanghui. 1. CCTV-2, CCTV-7, CCTV-10, CCTV-News Channel, Jiangsu Satellite TV, Zhejiang Minsheng Leisure Channel, local TV stations all over the world, and overall advertising on mainstream websites, building materials, newspapers and periodicals, etc. , All-round display of Kanghui flooring's excellent quality and deep connotation, which attracted the attention of the industry, and also strengthened and effectively promoted the brand-new construction of Kanghui flooring. Looking into the future, a brand aircraft carrier in the Chinese flooring industry is setting sail at full speed.
After 15 years of unremitting efforts, Kanghui Company has continued to take the brand road, with the concept of "global service quality caring for your life" and a high sense of responsibility, the new "noble butler service" system has provided more than 800 dealers and consumers across the country with more High-quality products and services! Humanities Kanghui, Technology Kanghui, Harmonious Kanghui, Kanghui company as the leader of China's flooring industry, is leading the rapid development of China's flooring industry, and strive to build China's first floor service brand!
The company has successively won the following certificates and honors: China's well-known trademarks, Zhejiang famous brand products, China's top ten brands in the flooring industry, Zhejiang Province's famous trademarks, directors of China Forest Products Industry Association, top ten flooring brands in Zhejiang Province, ISO14025III environmental certification; ISO9001: 2000 international quality management system certification; national industrial product production license; consumer trust units and other awards.
Development history of Kanghui flooring
In 1995, through resource integration, Kanghui Floor Factory was established, becoming one of the founding enterprises in China's floor capital.
In 1996, it opened its own raw material production base in Myanmar, Laos, Cambodia and other places.
In 1997, Kanghui Wood Co., Ltd. was established as the first to introduce advanced wood floor processing equipment and production lines from Taiwan and Germany. Become one of the founding enterprises of wood flooring in Nanxun District.
In 1998, the "Kanghui" trademark was registered, and the company's products developed towards serialization and specialization.
In June 2000, it was awarded the National Quality Inspection Qualified Building Material Product by the China Quality Inspection Association Building Materials Professional Committee.
In August 2000, the company achieved success after repeated research and experiments on the adhesion technology of solid wood flooring and the oil sealing technology of purple heart wood. Pioneered in the application technology of wooden floors.
In 2000, the company officially became a new product research and development department, constantly launching new products to market.
In March 2001, on the basis of consolidating the development of raw material production bases in Burma, Laos, Cambodia and other places, and established long-term cooperative partnerships with suppliers in Africa, Brazil, Indonesia and others.
In May 2001, we introduced laminate flooring production lines from abroad, producing more than 50 suits of laminate flooring series.
In 2002, the introduction of advanced flooring production lines, while expanding the production plant by three times, solid wood flooring, laminate flooring, solid wood composite flooring product quality and production capacity has made a new leap.
In February 2003, it was awarded as an advanced enterprise in Nanxun District's technological transformation and a top 20 private enterprise in Nanxun District.
In June 2003, it passed the ISO9001: 2000 international quality management system certification.
In August 2003, the company reached a long-term partnership with Aucma of the United States, and Kanghui flooring entered the European and American markets.
In October 2003, leaders such as Zhang Linlin, Chairman of China Forest Products Industry Association, Zhang Wenling, Deputy Secretary-General, and Lu Bin, Director of National Wood-based Panel Quality Inspection Center, visited the company to guide and guide the work.
In March 2004, Kanghui Company was awarded as a consumer trustworthy unit, as well as a council unit and an excellent member enterprise of the China Forest Products Industry Association Flooring Professional Committee.
May 2004 was rated as a star enterprise, and successfully passed the ISO140025III type environmental certification.
In June 2004, the company won the AAA certificate of enterprise credit rating.
In December 2004, it obtained the first batch of "National Industrial Product (Wood Floor) Production License".
In January 2005, it was awarded "Top 100 Best-selling Brands of Non-toxic and Environmentally Friendly Users", and was elected as the governing unit of Zhejiang Floor Association.
In March 2005, it was awarded "China's famous best-selling brand", and was recommended by the Ministry of Construction as the selection of products and products for the Kangju demonstration project.
In April 2005, it was awarded "Huzhou Famous Brand Product" and "Huzhou Famous Brand".
In May 2005, it was awarded Huzhou City Green Enterprise and Huzhou Bank Credit Excellent Enterprise.
In January 2006, the dealer meeting and investment promotion meeting of "Strength Kanghui, Charm Kanghui, and Brand Kanghui" were successfully held. The Kanghui brand successfully realized the transformation from a foreign market to the development of the domestic market.
In March 2006, the company participated in the "Eighth Shanghai International Floor Material Paving Technology Exhibition".
In June 2006, the company established a long-term strategic partnership with the Academy of Forestry.
In October 2006, 6 newly developed series of exotic laminate flooring and antique health floor were launched.
In December 2006, the company successfully held a dealer meeting and a floor paving technology seminar, and related professionals came to the meeting.
Won the "Zhejiang Famous Brand Product" in April 2007.
In June 2007, the company successfully held the "Wood Floor Paint Surface Technology Forum".
In July 2007, it won the title of "China Well-known Trademark".
In October 2007, Kang Hui worked with the famous domestic host Bi Fujian to establish "the goal of building a leading brand in the Chinese flooring industry". Bi Fujian came to the company to visit and inspect.
In November 2007, it was recommended as the best cultivation unit for Zhejiang flooring products without inspection in 2008.
In December 2007, it successfully held the "Harmonious Kanghui Win in 2008" brand annual meeting, the 2008 wood flooring trend press conference, and the wood flooring industry high-level forum.
In March 2008, the company successfully held the "New Product Health Floor Production Technology Forum".
In June 2008, Kanghui Floor and its staff donated 30 tons of high-quality rice to the Wenchuan earthquake-stricken area.
In July 2008, the three core technologies of Jiangnanfeng solid wood flooring were successfully developed and put into production.
In October 2008, Kanghui Ceramic Glaze Crystallization Core Technology Seminar was successfully held and was fully recognized by industry leaders and experts.
In January 2009, the application of Kanghui ceramic glaze anti-scratch technology was successfully promoted, which set a new standard for solid wood flooring.
In January 2009, Kanghui floor laminate flooring standardization production line was put into operation, and ecological waterproof floor production line was put into production.
In March 2009, Kanghui Floor launched 315 integrity and quality promotion activities nationwide, which laid a good reputation for Kanghui Floor and won the favor of consumers!
In April 2009, Kanghui Floor Headquarters reached a cooperation intention with Kazakhstan and Border Trade. Through the integration of raw material resources, it imported high-end tree species imported from abroad to provide consumers with better products.
In April 2009, the relevant experts from the State Administration of Quality Inspection and Quarantine, the Chinese Academy of Forestry and the China Forest Products Industry Association visited Kanghui headquarters to guide the work, and placed high hopes on the company's development! The leaders gave Kanghui floor scientific and technological innovation and quality management highly praise!
In May 2009, the first Kanghui Floor Culture Festival of Kanghui Floor was grandly opened in the whole country, and Kanghui Floor's real service was introduced into the community and thousands of households.
In June 2009, the second generation of Kanghui floor ceramic glaze scratch-resistant technology, ecological waterproof technology, was successfully developed and listed by the technical support of relevant experts from the Chinese Academy of Forestry / China Wood-based Panel Testing Center / China Forestry Industry Association.
In August 2009, Kanghui Floor Headquarters proposed a new strategic deployment to enter the international brand with the high mission of "International Quality Brand China".
In October 2009, Kanghui Floor Headquarters proposed to take the high-end brand strategy, improve product taste, successfully develop hand-carved wood grain series, and guide the new trend of Chinese home furnishing!
In December 2009, "Charm Kanghui Takeoff 2010" Kanghui floor brand strategy summit was grandly opened at the Huzhou International Hotel Radisson. CCTV Star Avenue Champion / Dream Theater champion brought Kanghui Passionate Night brand event!
In January 2010, Kanghui Floor Headquarters proposed to focus on building a regional benchmark market, set up a regional Kanghui Floor Service Center, and launched a "noble butler-style service" management system to penetrate into the consumer field and lay a solid foundation for creating the first brand in the Chinese flooring industry.
In September 2010, in collaboration with the Avenue of Stars Champions Strategic Alliance, nearly 100 "National Avenue of Stars Champions Walk into Kanghui Floor National Tour and Large-scale Promotions" were launched nationwide.
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