Several ways to create visual impact

1: Layering of composition graphics

The sense of layering between graphics and elements can highlight topics that one wishes to embody while disturbing the vision. This form of expression is often a relatively direct and effective way.

This kind of visual disturbance we are talking about is to disperse the viewer's excess line of sight. At the same time, we can better pay attention to the theme of this design. The graphics generated for this kind of interference method are auxiliary graphics for this topic.

Just like the graph I quoted below, the irregular semi-transparent elements, lights, numbers, squares, and the enlarged robots in the graphics form a certain sense of depth and hierarchy. The writing elements are at the same time distracting the line of sight. The viewer's attention is focused on the center GUNDAM DeathScythe and the robot below. This kind of design method is a design method that is more common nowadays. Most people may think that it is more COOL.

2: The visual line drawing of the composition

Use colors or elements to draw the viewer's vision, allowing the viewer to think and watch the work with the designer's thinking. Most of the works that exist today are guided by points, lines, and faces. The works that lead by the appearance of graphics and elements are rare. Like the following figure, the center of vision is the white color block in the middle, and the text in it. The blue line segment that appears at the junction of the upper and lower pictures is the vision of the traction appreciator. Move to text and other small graphics in the graphics.

3: color induction

In the figure, the main color blocks use red and gray, and the white blocks on the large background are in sharp contrast with the red lines. In contrast to the strong contrast of the balance color, gray also plays a certain proportion with the red color. The theme text biohazard and Carbonfour.com also use black and red contrasts.

4: Light and dark induction

Use the commonalities of light refraction, light-sensing, dynamic light perception, and light-dark differences to set the theme.

5: Instant capture

Use the momentary perception of the eyes to capture visual points.

6: Grab the breakthrough

Rely on the visual balance point of the graphic image itself to achieve visual requirements

Use the picture material itself to find the breakthrough point of the design, and use it based on the sense of space, light, and other prominent places generated by the graphic itself to highlight the theme of the design. As the elevator in the figure shows a strong sense of space, a good flat artwork was created with a little modification.

7: Size

According to the proportional relationship of the things themselves, in the relationship of equal proportions, they pursue the visual balance relationship and breakthrough the equal relationship between the things themselves, and then introduce their own visual focus in order to break through. Just like some exaggerated cartoons, a big-bodied character image, an exaggerated way to distort normal proportions, can inadvertently receive extraordinary results.

8: According to the audience's ability to accept, and the usual feelings, using some elements of daily life, fully consider the viewer's ability to recognize graphics, and impress the viewer's emotions with the beauty of nature and the cruel beauty of breaking through ordinary acceptance. To get people's memory of graphics.

9: Visual illusion

Use visual illusions to create a sense of space to highlight the visual center of the overall design.

10: The way of abstract expression

In the following two deputy works, the abstract color blocks used by the authors represent the sea and the land. Using the color contrast to highlight the theme, but also played a certain degree of entertainment, such works are easy to make people feel good, but not Easy to forget.

Reprinted from: 21st Century Fine Chemicals Network