Although the traditional style is not classic after 70
Recently, after 70 readers have asked the newspaper, they love the red wood quality and crafts, if you want to abandon the traditional shape, buy the mahogany furniture with innovative elements, where should you start, and where to go? In this regard, the author turned around in the major mahogany stores in Beijing and found that in addition to the "stereo" traditional mahogany furniture, Yuan Henry, Xuan Ming Dianju, Youlian is home and many other mahogany manufacturers in order to comply with the preferences of new consumer groups. It has already begun to try to improve and innovate on traditional mahogany furniture, and the product status is becoming more and more mature. Or adjust the size, or increase or decrease the elements, or add new materials, these changes on the one hand close to the modern people's living environment and habits, on the other hand also avoid product homogenization, so that sellers are more competitive.
Is the mahogany furniture used by modern people better than tradition, or is it time for improvement and innovation? Zhu Changling, chairman of the China Furniture Association, bluntly said that the inheritance of classic mahogany furniture can not be less, but also must be shaped. But innovative mahogany furniture with contemporary elements and a record of people's living conditions has also come to the forefront of development. In addition, Ren Cheng, the vice president of the Real Home, also said that in order to allow the new wave of consumer groups to come to buy the right mahogany furniture, the “Redwood City Hall†will be introduced in the middle of August. More "young" brands and products.
The demand for modern "young" mahogany furniture market is increasing
Good things should be used and recognized by more people, and mahogany furniture should not be positioned too early. Last weekend, when turning to the mahogany store, Mr. Zhang, a 40-year-old consumer, told the author that most of the manufacturers in the store made traditional hardwood furniture, and they switched for a few days in order to buy a set of new ideas. At the same time, Mr. Zhang also raised the confusion of his friends. They are very interested in mahogany furniture and have the ability to buy, but they are not interested in too traditional products. Indeed, as a new consumer group after the 70s and 80s with strong autonomy and vision, the traditional mahogany furniture like historical paintings is slightly "stereo" and dull, but they love the quality and craftsmanship of red wood with their experience and financial resources. Accumulation, the desire for innovative mahogany furniture is increasing.
Zhu Changling, chairman of the China Furniture Association, said that according to his understanding, compared with the purchase of mahogany furniture driven by the “retro tide†in recent years, the demand for “young†mahogany furniture in the consumer market has been more intense recently. Behind the violent nature, there is a more rational and more stringent consumer mentality, which is worthy of the attention of the Redwood brand. Yang Bo, general manager of Yuan Henry, also said that although his personal preference for traditional hardwood furniture, from the sales situation, more and more people are interested in "young" mahogany furniture, and the degree of love is also more concentrated. Therefore, the brand has to fine-tune the classic style according to the actual situation of most users. This is an innovation that should be born from time to time.
Structure can not be moved size can be adjusted mahogany furniture innovation needs moderate
Preservation, appreciation, and identity and cultural literacy, and so on, the traditional mahogany furniture has been raging in recent years. The authenticity of the origin of raw materials and the high and low prices have been chaotic, and the purchase of mahogany furniture has become synonymous with "labor and labor." How to make the appreciation of mahogany culture and the purchase of mahogany furniture a relaxing and enjoyable thing? In this regard, the China Furniture Association has given the answer. Zhu Changling believes that buying furniture should not only consume materials, but also take the energy to look at the innovation and cultural connotation of the products, which can improve the buyer's ease and happiness index. In order to allow more young consumers to follow the path of mahogany furniture, the China Association will hold the “2011 China Redwood Furniture 'East Dreams' Awards†from July to September this year, advocating the preservation of traditional hardwood furniture structure. Under the premise of the essence of the craft, we will do our best to adapt to the improvement and innovation of modern people. In this game, creativity accounts for a much higher proportion of furniture, furniture, and wood carving.
Since the mahogany furniture that was once positioned as “traditional†has reached “innovationâ€, where is the “newâ€, how can “new†not abandon traditional culture, but also suit modern tastes and have market value? Fu Junmin, the general manager of Xuanming's furniture in the traditional and innovative proportions, said that it is not easy to be innovative on the shoulders of “classicâ€, but the experience tells manufacturers that the improvement that can be combined with “beauty and beauty†is Deliberate and more able to stand the test of the market.
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