The Enlightenment Brought by American Digital Express Printing Stores

The fast printing industry in the United States has developed very rapidly, and its development has been quite large. The services it provides far exceeds the scope of printing. According to a survey of the Fastprint 100 in North America, the sales revenue of the fast printing industry is increasing at a rate of 12% per year.

Entering the prosperous commercial center of New York, USA, the name of the big red font written by Kinko's: strikes a pedestrian's eye. The 400-square-meter building surrounded by glass walls makes people feel modern and stylish. It is Kinko`s, the famous digital express chain store in the United States.

With more than 30 years of history, Kinko`s has developed from a copy center and is now global. There are 23 in New York and 1,100 worldwide. Kinko`s operates 24 hours a day, works 7 days a week and is free to pick up, ready to go. It needs design and production. Large-volume products can be completed on the second day and 24-hour free telephone consultation is available. Kinko`s 1,100 stores employ more than 20,000 employees and can provide color printing, black and white printing, and design. Printing service, postpress processing. Presentation service, network interface, video conferencing. Equipment management. Based on web-based printing and document management processes and other services, the company’s revenue in 2002 reached US$2 billion.

Enter Kinko`s gate and see large posters on the walls and personalized calendars designed for the family. Kinko`s store is divided into 4 districts: self-help area, work area, computer area and gift area.

In the self-service area, it is equipped with 2 color copiers, 3 black and white copiers, 1 digital photo, Chinese printer, 1 HP inkjet printer, knife and 3 kinds of simple binding equipment. With the guidance of the clerk, guests can choose their own colorful paper and copy the products they need.

In the work area, it is equipped with a color digital press and a black and white digital press. The clerk is responsible for receiving guests who come to produce personalized prints. These personalized prints include postcards. Invitations, annual reports, papers, gift tags, calendars, brochures, etc. Four or five associates work in front of computers and digital presses.

In the computer area, more than a dozen computers are available for hire. Foreign tourists or guests without a computer can use Kinko`s image and grouping software to design their own work and print it here.

In the gift area, there are some crafts, watches, trophies. Certificates for the selection of guests.

American Kinki, s digital printing shop charges: A4 plastic calendar 5 US dollars / Zhang; 8 open plastic calendar annual 8 US dollars / Zhang; A4 positive back-printed 40 color pages of the annual report, printing 50 copies, printing costs 1,500 US dollars The booking fee was $310 and a total of $1810 was spent.

The appearance of the Kinko S shop in the rest of the United States. Equipment and management projects are basically the same.

Summarizing the United States Kinko, s shop's successful operating characteristics are the following:

1. For the public, to meet personalized services;

2. high speed. Good quality;

3. Courteous service and special features;

4. Stores are located in the bustling commercial area;

5. Rely on the brand effect to establish an extensive customer base;

6. The customer's consumption has reached a certain level.

China's fast printing industry has just started, and it has not really developed rapidly. Why are the operating conditions of several fast-printing stores that have been opened unsatisfactory? The reasons for this analysis are:

1. Business investment is large, but there are few living resources;

2. Printing fees are higher than ordinary printing;

3. Some customers pursue the consistency of the effects of digital printing products and traditional printing products.

In summary, personalized digital printing will not be fully rolled out in a short time as developers hope, but the digital 6p brush has a fast speed. To meet the powerful advantages of personalized service, in the pursuit of high efficiency and high quality today, it will surely grow and expand to occupy one side of the market.