How can packaging innovation be innovative? Lots of creative ideas for labels

[China Packaging Network News] When you try to develop a new packaging from the perspective of the label, the considerations should have a certain priority, on this basis, play a role in imagination, clear expectations, and then find the right technology to achieve.

Clear plans are second to none

Before the development of packaging products, we must first clarify the expected shelf-effect and long-term branding effect. Developing a long-term business plan is a wise choice and will also make time and money more effective. In general, technology can be superimposed on each other to create a brand story that is both creative and resonates with consumers.

Both fun and functionality

There are many ways to please consumers nowadays, but the specific methods used should be analyzed in detail. For example, beer or wine packaging can often successfully create a humorous effect, the same way in a protective product is difficult to sustain. In home care products, functional or ease-of-use designs have contributed to the improvement of product use experience, and if applied to the food industry, it is somewhat exaggerated. Understand the consumer habits of each type of product user, and then try their best to gain their recognition and love by increasing the value of product packaging or life fun.

JWT JWT's label for the juice brand of Smirnoff, a wine brand, is the same. There are three flavors of this juice wine: lemon, passion fruit and strawberry. The designer uses the fruit's own texture as a theme to directly wrap a layer of film peel on the bottle, so that when consumers open the label, they feel like they are peeling off a fruit. It is interesting and also implies that the juice wine is fresh and sweet.

Unique security strategy is essential

Many tag technologies can be used as entry-level brand protection initiatives. Patterns, processing effects and printing technologies can provide brand protection through anti-counterfeiting measures. However, genuine brand protection requires more strategic solutions. Because the value of a brand is immeasurable, it is often based on consumer trust in the product. In general, the biggest obstacle to brand protection strategy is to take the first step. Although many entry-level protection measures do not require expensive investment and scalability, brand protection measures can be difficult to achieve without a comprehensive risk assessment and anti-counterfeiting strategy.

Metal ink icing on the cake

Today's inks can be used not only in more and more printing processes, but also in the range of applicable substrates. Metallic inks printed on shrink sleeves can withstand shrinkage of 25% while maintaining the original effect of the product.

"Active" inks can be tried

It may be that scented inks are not unusual, and inks that can now be “tasted” by consumers are also being tested and developed. Time-sensitive inks have been used in the market. This type of ink can change color over time to alert users to product freshness and expiration date. Arm & Hammer uses this ink to prompt consumers to change the baking in the refrigerator. baking soda. With the development of technology, the cost of thermochromic inks has gradually become lower and more and more popular with consumers.

LED tags add color

Medea Spirits' Vodka brand launches an interactive wine bottle that allows retailers and consumers to send information to bottle labels. Because the bottle is affixed with a LED soft display, through Bluetooth technology, consumers can use the Medea App on the phone to search for and lock a bottle, and then the display can be displayed as desired. The font of the information can be displayed in bright blue, white, or pink. The tag can store 6 pieces of information, two buttons control the activation of the tag and the switching of information.

Unlimited electronic packaging potential

Electronic packaging is the collective name for many technologies. In recent years, electronic packaging technology has developed rapidly and the cost has been reduced. At the same time, the application area has become more widespread and the functionality has been greatly enhanced. For example, tamper-proofing, error detection, freshness detection, color change, animation effects, sound or music, and even scent control. Can achieve. There is no doubt that electronic packaging has now become an important factor in increasing the brand premium, so it is more likely to increase product value. Pioneers who are developing and innovating such technologies are establishing benchmarks for how consumers interact with electronic packaging.

Johnnie Walker's red label, ginger ale, is a classic drink in the bar. In order to promote this cocktail, Johnny Walker has specially launched a high-tech wine glass called “The. The Boldest Glass is designed to allow the drinker to hear the sound at the moment the wine enters the mouth, thereby enhancing the taste of drinking. The design principle of this wine glass is to install a wireless receiver in the thick part of the bottom of the cup. After receiving the audio signal from the transmitter, the audio vibration is transmitted to the glass part in the upper part of the cup. When drinking, the vibration is in the mouth and The instant that the cup touches is transmitted to the tooth, and then passes directly to the inner ear through the jaw bone, so the sound can be heard.

Remote control packaging suddenly rises

Imagine how surprised it was when you entered the shelves of the store shelves and all the packages on the shelves suddenly lighted up! This remote-controlled package uses wireless power to drive through a single power source, while carrying out data acquisition with There are many benefits. Once the initial design is complete and functional, the corresponding graphical elements can be printed in batches. These graphics can be "lit" by programs, motion sensors, or other forms of activation system.

Health highlights into packaging

Some health care products are packaged to monitor patient compliance, remind patients to take medications in real time, and send messages to the patient through voice or scrolling screens.

PillDrill is a smart kit that reminds patients to take medicine. When taking the medicine, the patient needs to scan the vial on the terminal, the system will display the medication notification, and synchronize to the terminal and sound, and the mobile device will also receive a synchronous medication reminder at the same time. This function is mainly based on whether the patient is near the terminal or whether the terminal has a medication record. If not, it will be pushed to the mobile phone. Strictly speaking, its core lies not in the "kit" itself, but in the supporting terminal and in the bottle with a wireless label.

Frequent RFID tag highlights

Radio frequency identification (RFID) tags are often used in clothing and electronic products. In addition to improving transportation efficiency and improving inventory management, passive RFID tags have many advantages, such as maintaining stable functions in harsh environments, real-time reading, and providing sales data to retailers.

Extra Optical, a Norwegian eyewear company, has launched an RFID delivery solution to automatically track eyeglasses delivery and notify when glasses are delivered to consumers' homes or offices. The system used by Extra Optical attaches RFID tags to express parcels, installs readers at distribution centers and uses software to bind each tag's unique ID number and corresponding delivery information to each other. The software also sends out information to the shipper when the glasses are delivered. This not only reduces losses for the company, consumers can also obtain order shipping information.

Augmented reality technology enables interaction

Augmented Reality (AR) technology can create 3D animations on smartphones that can be used for the design and development of packaging, posters, or advertising. AR technology can not only be used to promote products, enhance interest, but also can be real interactive games. Some technology applications do not require special label graphic elements or printing techniques. Instead, they often use graphic pattern recognition to "start" the package and turn on graphics or games on the phone.

If you need to find a good solution for a specific problem, take a look at the above-mentioned technologies. For example, motor vehicle manufacturers find that the cost of incomplete delivery of a device is very high, and RFID tags can ensure that the device is complete before leaving the factory, because these technologies can not only complete bidirectional data acquisition, but also can analyze and collect in more detail. Information.

Disney has invested heavily in the Super RFID Bracelet project. Visitors can use this RFID bracelet as a room key, a theme park ticket, and even as a payment tool to purchase goods in the park. At the same time, Disney’s 340 major chain stores have also undergone a tremendous innovation in innovation, labeling all products, and interacting with each other when the tagged product approaches another tagged product. For example, if you go through a magic mirror after wearing an RFID labeling crown, Snow White will have a brief conversation with you in the mirror. As a result, customers' shopping experience in these retail stores is more like a short trip to Disneyland, and the consumer experience has been greatly improved.