In the new retail era, how do merchants choose their own ERP management software?

From October last year to the present, in this nearly one year, have you turned from a busy ordinary business to a “quasi-O2O merchant” who wants to see the doorway and want to wait for an opportunity to find a breakthrough? The new retail with the giants has been very intense, and Ali's box horse fresh, Yonghui's super species, the US group's palm fish fresh, Bailian's RISO, etc...

At this stage, many medium-sized businesses only hope to keep up with the new retail market, and build their own omni-channel business model without leaving the team. The issues they have focused on are summarized as follows:

[At the same time, there are online and offline stores, how to start the first step of omnichannel?]

Building a flow chain of orders, commodities, logistics and other information between online and offline is the primary task for businesses to fully implement omni-channel retail. The information flow is used as the link between the stores, and the order routing and logistics routing O2O service system of the store and warehouse can be completed. As the main medium of information flow, ERP system can form multi-dimensional information of merchants into enterprise resource pool. After the “commodity consensus” has been reached in each store, the online order store can only support the shopping mode of the warehouse direct order logistics.

[How can online traffic really merge with offline flow? It will not be lost]

The slowdown in online growth and the current decline in the offline market are the incentives for new retail. During that period of time (or now), consumers used the offline store as the fitting room of the online store. After trying on it, remember the size model and return to the online store to place an order. Online and offline differences have been squeezed by peers, and the traffic of stores is becoming more and more difficult to convert. The same sadness is actually the consumer. After the fitting, the favorite costumes should be pretended to ignore the salesperson’s small emotions and carefully return the goods to the original place. Sometimes, they may not remember the model number, so they will return. The online shop still bought the wrong size. These are just one of the numerous troubles caused by online and offline barriers.

In fact, when ERP unified corporate resources, omni-channel member resource management has become an extremely important part of it. For each store on each platform, the seller uses the consumer mobile phone number (or other reference) as the unique identifier to carry out omni-channel member deduplication and unified management.

Member information is collected in order or freely populated according to dozens of fields, so that sellers can classify members' marketing from various dimensions. For example, the maternal and child business can distinguish the gender of the baby clothing purchased by the consumer, male baby, female baby, neutral clothing, and can also be volatized according to the age group of the infants who are enough to buy, if there is a new business You can check the age range and the member corresponding to the baby gender label for the message type.

In the same way, merchants can mark “old customers” who frequently consume online, and push the preferential information of stores near the daily delivery address to draw stable passengers to offline. Or you can provide a product mailing service for consumers online, so that you can get more member information, such as phone and recipient address, for follow-up member service.

[Further expansion of the offline sales network, what better way to play in new retail?]

If the sales network is built, if you only focus on the direct sales system, the limitations will be great. Medium-sized businesses that have started or are ready to launch distribution and distribution networks have already found better ways to play with them. But how do you make this play method more new retail label?

The solution given by Haoyu is to increase the supply and marketing management plan while combining ERP to open up the basic resources and sort out the online and offline linkage consumption scenarios. Suppliers and distributors recruit partners in the supply and marketing plaza or find high-quality sources, and complete online ordering through ERP. They also complete real-time inventory synchronization in three senses: inventory synchronization between suppliers and sellers, inventory synchronization between own stores , inventory synchronization between the physical warehouse and the system.

For suppliers, the centralized service system of the distributors will also be completed in the ERP distribution system. Different policy adjustments, different support rules, etc., can be personalized according to specific services.

For distributors (consignors), it is a new supply and marketing management experience to establish a purchasing relationship with the upstream, complete the supply of goods at a high speed, and return the order to the supplier in a timely manner to shorten the delivery time difference.

However, all of the above-mentioned supply and marketing experiences do not require the use of other systems separately from ERP. The well-fishing omni-channel management cloud ERP already includes the needs of multi-dimensional unified management of online, offline, direct sales and distribution.