There are three kinds of people in the world: the first type, the followers; the second type, the status quo; the third type, the courage to toss. Most of the winners are from the third type of people. They have more "uneasy points" than ordinary people, and more insistence. For this reason, they can create enviable achievements and have different lives. Cao Chuanxin, the chairman of the main character of this article, Dongyang Plastic Packaging Co., Ltd. (hereinafter referred to as “Dongying Packagingâ€) is the third person. He came from the packaging and printing industry, and his products have gone out of the country. What kind of legend is this?
Abandon the "Golden Rice Bowl" to join the packaging industry
Cao Chuanxin, born in 1957, is about to enter the year of the flower. According to the thoughts of ordinary people, people of this age should read and read newspapers, raise flowers and raise grass, and raise the sky at home, but Cao Chuanxin said that he is a person who can’t stop, which is probably His personal experience is related.
Back in more than 20 years ago, Cao Chuanxin, majoring in medical management, was responsible for production planning in a pharmaceutical factory. He held a high salary of more than 60,000 yuan a year and lived a prosperous and stable life. “The packaging market at that time was not large. The pharmaceutical production season often encountered insufficient supply of packaging, which required us to actively look for suppliers of pharmaceutical packages.†Cao Chuanxin recalled. In the eyes of ordinary people, this is just an ordinary trouble, but Cao Chuanxin saw the opportunity from it, and the idea of ​​making medicine packages was born. Thus, in 1995, Cao Chuanxin, who was not confused, gave up the high-paying “Golden Rice Bowl†and resolutely joined the packaging and printing industry and set up Dongying Packaging, starting with simple medicine and daily chemical packaging bags. "I am a 'uneasy' person. When your decision is more sensible than leadership, you want to get rid of the constraints and do things according to your own ideas, nothing can hinder the pace you want to change."
At the beginning of the establishment of Dongying Packaging, there were only more than 20 people in the company and a gravure production line. Cao Chuanxin was both a boss and an employee. “It was very hard at first, I have to be a driver, an accountant, and even a sanitation device. No downtime, if something goes wrong, I will fix the equipment for the first time.†With a sensitive mind and full enthusiasm, the production performance of Dongying Packaging has doubled every year, and more than 500,000 yuan has been established since only two years. The construction of the factory invested more than 7 million yuan in sales, Dongying packaging has embarked on a steady development path. In the following years, the business scope of Dongying Packaging expanded to the fields of food packaging, retort packaging bags, etc., and passed the ISO9001 quality management system certification. The product quality was supervised and tested by the State Food and Drug Administration, and reached the national standard (some projects exceeded). It is the first packaging and printing enterprise in Shenyang to obtain the license for the production of pharmaceutical packaging materials.
However, Cao Chuanxin is not a person who is comfortable with the status quo. He is like a keen hunter, always paying attention to market changes and waiting for opportunities. In the early 21st century, the plastic transfer film business used for leather boots in the United States was still in the blue ocean in China, especially in Shenyang. At that time, only one company did this business. Cao Chuanxin, who had strong monopoly and high profits, was brave enough to challenge. Focus on this. "But if you want to produce this kind of product, especially the high-end brand plastic transfer film, you need to get the corresponding authorization of the brand, otherwise even if you have this technology, it will be useless." Cao Chuanxin did not give up, but insisted on high-end The brand initiated the challenge and invested more than 6 million yuan in technology research and development. After 10 years of technical research and persistence, it finally got the first brand license in 2012 - American Realtree. In the following years, Dongying's packaging was thick and thin, and successively obtained the authorizations of five high-end brands such as Kryptek, TrueTimber, Cabela.s and MossyOak in the United States. It is the most authorized enterprise in the field of plastic transfer film in China, and has more than 90% of plastics transfer in high-end brands. Film business volume, which makes it difficult for other domestic counterparts.
Today, the 21-year-old Dongying packaging business structure has been basically stable, forming a situation of “three pillars†of food packaging, pharmaceutical packaging and plastic transfer film. At the same time, Dongying Packaging is actively building a foreign trade platform to develop the international market.
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