Abstract: As a new format presented in 2012, catering SaaS has become the city of future entrepreneurs, and it has also become a battlefield for reshuffle.
You are strong and your opponent is stronger.
The strength of your opponent also means that you need to be strong.
For the customer, the "food", "retail", "Internet finance", "hardware", "SaaS", "platform", all related to the above labels, basically have strong rivals.
Established in 2012, listed in the new three board in 2015, up to the current financing of 222 million yuan, behind the capital, brokerage, Baidu and other capital side figures emerge. However, with the official ending of Baidu's O2O mobile layout, Ali's word-of-mouth independent app appeared to counter the US group's comments. "World War II" seems to be about to be staged. Will entrepreneuric vendors such as Keruyun be involved? Is it to choose to stand in the team, or to find a way out?
Recently, when interviewed by reporters, Peng Ru, the founder and CEO of Keruyun, was full of confidence. He mentioned that the current catering service capability of the industry has reached 90 points. However, compared to thousands of traditional food and beverage management software vendors, the number and size of catering SaaS vendors can still be described as “spotsâ€. As a new format presented in 2012, the catering SaaS has become the city of future entrepreneurs, and it has also become a battlefield for reshuffle.
Ke Ruyun founder and CEO Peng Lei
If the catering SaaS is simply divided, one is to solve the internal informationization of the merchant through SaaS, and the other is to solve the upstream and downstream material circulation of the merchant through the supply chain management. The customer is like the cloud, the more accurate, the customer is like the ERP of the food industry, the products cover the scene from the cash register, booking, queuing, take-out, member management, supply chain and so on. In addition, hardware On POS2 and SaaS management system On POS8 upgrades, such as near-field perception, chef show, public opinion monitoring, visitor-aware interaction and other black technology integration, as well as artificial intelligence and speech recognition intelligent assistants and other intelligent aspects of technology upgrades, such as The cloud began to penetrate capabilities into more areas.
How does SaaS spur the channel?
According to Peng Lei's words, the customer service team of the customer has achieved 90 points, but in reality, the penetration rate of the entire food and beverage market, including the customer cloud, is less than 10%.
On the one hand, most of the food and beverage outlets still use offline software on the PC or PC side. The internal management system of these stores is low in information and intelligence, and cannot be effectively interconnected with consumers, other businesses, and Internet platforms. status. This is not only the market facing the customer, but also the real situation of the entire industry.
On the other hand, Keruyun adheres to the direct-operated model and has layouts in 35 cities across the country, including Beishangguangshen and other key cities. This means that the customer is not only engaged in research and development, but also self-built to push the team, and also has a large amount of upfront cost investment in the hardware channel and the corresponding inventory accumulation.
Therefore, Keruyun has launched a “four-legged†walking mode in marketing, in addition to direct operations, it also includes channel agents acting as “city entrepreneurial partnersâ€, that is, by recruiting four- or even five-line city partners to conduct products. Promotion. The third is to promote through e-commerce platforms such as Jingdong and Taobao Tmall, and the fourth is to provide OEM services for large-scale chain catering enterprises.
Based on the self-operated model's advantages in scale procurement and the improvement of channel management capabilities for urban partners, the market channels of customers such as the first-tier to third- and fourth-tier cities have been fully rolled out.
The future of SaaS is the realization of data
At present, most small and medium-sized businesses have strong and extensive demand for Internet lending, but the infrastructure of Internet finance, especially the credit system is not perfect enough, so most financial institutions including banks are discouraged from this demand.
The virtual credit platform generated by data precipitation has brought more financial consumption scenarios to financial service institutions.
Peng Lei once mentioned that after the software and hardware were provided to the merchants, they actually obtained the first-hand data of the merchants' "people, money, goods, and customers." On this basis, Keruyun can detect the real sales situation of the merchants for the bank, and the bank can choose whether to lend for such small and medium-sized businesses, and the merchants can also use the funds to expand the business.
Taking SaaS as the means and taking the data retained on the platform as the core, realizing through certain business scenarios will be the next important issue for the guest. Credit in the financial scenario is only the first step.
The customer data shows that the service provider is 3000+, the loan amount is more than 100 million, and the non-performing rate is only 0.23%. At the same time, Keruyun also released its own financial infrastructure tool, the customer-like cloud wallet, and cooperated with financial institutions such as ICBC, Minsheng Bank and Wallet.
But it is also worth considering that, on the red line of data security, how to ensure the security of user data information, obtain valuable analysis data according to user habits and other path analysis. This issue may not be a primary consideration for small and micro businesses, but for large chain restaurants?
Open platform, open is not an interest, it is a mentality
Previously, Meituan launched a catering open platform and docked with a number of ERP vendors including Keru, in order to build a catering ecosystem and provide an ecosystem-based, full-chain solution for offline merchants.
On the one hand, there are so many ERP vendors that provide management software for catering businesses, and there are countless users. However, due to geographical and information asymmetry, ERP is often difficult to agree with user needs, and traditional ERP is widely criticized. Compared with traditional software, the catering SaaS software architecture represented by the customer cloud is stored in the cloud, which determines its flexible adjustment and timely response, which is a good improvement in time, cost and function iteration.
On the other hand, the US group is like a nail in the restaurant industry, and the guest is like an ISV on a nail platform. Similarly, the customer is like the developer on the nail platform, serving the B-side customer; but the difference is that the business model is mature, the customer is also open to the platform, "connecting people and property" to build It belongs to its own upstream and downstream ecology. It is not so much a cooperation on the platform, but a game of mutual strength.
For the US group, catering, hotel, and comprehensive are becoming the troika of the future development of the US group. By opening up the catering ERP service provider, the US group comment is becoming a catering industry ecosystem, so how is the guest carrying the future? Dream?
The development of the Chinese food and beverage SaaS market is extremely uneven. There are great differences in technology reserves, informationization levels and Internet talents in various regions. In the future, how to modernize the upstream and downstream industry chain of catering, and improve the efficiency of the entire catering industry with mutual benefit network and IT is still the problem of anxiety for most catering SaaS entrepreneurs for a long time.
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