In the past two years, with the popularity of mobile devices and the improvement of mobile Internet technology, the third-party mobile payment industry in China has maintained a rapid growth momentum. According to iResearch, the scale of third-party mobile payment transactions in China reached 58.8 trillion yuan in 2016. , an increase of 381.9% compared with last year. At the same time, mobile payment covers various scenes of user life with its convenience and speed, covering online shopping, transfer and remittance, public payment, mobile phone bill, public transportation, shopping mall, personal wealth management and many other fields.
In the third-party mobile payment, credit card consumption habits have been developed because developed countries have a relatively mature and perfect financial system, and they mainly stay in bank card payment in the form of cashless payment. Since China has not yet established a credit card era, it has ushered in more convenient mobile payments, so China has a congenital advantage compared to sending to the country. In addition, the popularity of mobile devices, the improvement of mobile Internet technology, the emergence of phenomena-level products, the increase in the coverage of mobile payment to the user's life scenes, and the increased frequency of users' use, the mobile payment industry is bound to be hot. In the future, it will also become the main driving force for promoting China's cashless process.
Nowadays, the society is gradually becoming more intelligent, informatized, and data-oriented, so that the user life in the Internet era is fragmented, followed by a large number of random transactions, and mobile payment needs to be faster and more intelligent. Products to support the pace of development of the times.
For the entire mobile payment industry chain, offline scan code payment is the first bright spot to support the mobile payment industry. According to statistics, in 2016, China's non-cash payment penetration rate was 42.2%, of which the penetration rate of offline scan code payment was 1.9%. With the further development of users' offline mobile payment habits, the offline scanning code payment scale will usher in further explosion. According to the fourth quarter of 2016, Alipay's market share reached 55%, and Tenpay's market share was about 37%. Therefore, Alipay and TenPay have a large user base in the offline scanning of mobile payment. Rich payment scenarios occupy the absolute market advantage of the city and the pattern tends to be stable.
In the post-market of mobile payment, smart cashier terminals have become the second bright spot in the mobile payment industry. Relying on the market base of 87.44 million merchants across the country, the intelligent cashier terminal is equipped with Android system to support more developed Internet features such as scanning, card swiping, NFC and other types of payment methods, writing applications, and store management. Different from the traditional cash register with a single function, it can create intelligent cashiers and smart shops. For the development of mobile payment, this is a strategic factor that can truly land. At present, with the increasing coverage of mobile payment coverage, on the one hand, the mobile payment supported by the intelligent cash register terminal is simple and fast, which brings a convenient consumption experience to the user. On the other hand, the merchant who accesses the mobile payment also enjoys the intelligent cash register. The revenue from digital marketing and operation of terminals has increased. The win-win situation between users and businesses has greatly promoted the development of the entire ecological chain of mobile payments.
According to the person in charge of Julong Communications, although e-commerce has caused a certain impact on the offline real economy, the rise of mobile payment has injected new meaning into the real economy by promoting the digital transformation of offline commercial commercial marketing, operation and user management. blood. The new functions of the smart cashier terminal can not only help merchants to provide new channels for merchants' accurate marketing while mastering market data, but also target new users to store promotions, sleepy user activation, and loyalty according to user points and store arrivals. Programs such as user rewards provide a return on investment. Moreover, support merchants can further understand the actual needs of users through multiple types of mobile payment methods, improve their products, and improve customer experience satisfaction. In the production of intelligent cash register hardware, Julong Communication, as a manufacturer specializing in the production of intelligent cash register hardware by Julong, is known in the market for its performance and appearance, providing the best quality hardware for many cashier system developers.
China's third-party mobile payment development is in full swing. Globally, China's non-cash payment has accounted for 22.12% of the global non-cash payment, and the growth rate is more than four times the global average speed. This shows that China's mobile payment industry chain Major companies have already established the foundation for global expansion beyond the country. Perhaps, in the near future, the smart cash register terminal of the mobile payment industry will usher in a new peak period and contribute to the cause of promoting the construction of China's global mobile payment network.
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