With the continuous development and progress of the times, the role of packaging design has become more and more obvious. The excellent degree of packaging design reflects the brand image and corporate image of the product, but also affects the consumer's desire to purchase. However, in the process of gradual development and innovation of packaging design, there have been some "disharmonious voices" - plagiarism of over-packaging and packaging design. The bad behavior of this design can be said to be a waste of existing resources, manpower and money. Its prevalence will disrupt or even hinder the normal development of the entire design industry.
China is a country with a history of 5,000 years. Throughout history, it is not difficult for us to find many classic works of scholars. The philosophies and the ideas explained in these works have benefited the world, and many of them have Many ideas that have guiding significance for modern packaging design are worth learning.
One of the most basic functions of packaging design is to protect the shape and properties of the contents, because the product is from the manufacturer to the consumer, and it has to be loaded and unloaded and transported several times. If the designer designs the package and even this point The minimum "practical" function is not available, but only pays attention to the surface decoration, and does not play a protective role for the product. It can be said that the packaging is a failed design.
With the advent of self-selected supermarkets, most of the goods are placed on the shelves according to the category. In the absence of salesmen, the packaging design of the goods is the best promotion, and the goods must communicate with consumers through their own packaging. . At this time, whether the packaging is new or not, it is particularly important to be personalized. The author believes that Japan's "Muji" can be said to be the best example of both use and innovation. It pursues minimalism in packaging design, and the packaging material is mostly transparent. As far as possible, consumers can see the product itself, feel the quality of the product, and have their own personality.
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