Now, any industry is talking about change. For the wine bottle packaging industry, it has been adhering to the 750ML dark glass wine bottle that has been used for hundreds of years. For a long time, regardless of whether it is plastics, cartons or cans, all kinds of material packaging are expected to challenge this traditional glass wine bottle packaging form. However, no major changes have been made until now.
Unlike other product packaging, wine bottle packaging has its own particularity. The bottle sealing performance of wine, and the bottle thickness, capacity and color of wine bottles all have strict parameters. And, over hundreds of years, it has become a habit for people to use glass wine bottle packaging. This habit is hard to change. Many wines belong to high-end consumption. The consumers' hierarchy is different from the young consumer groups. They are more nostalgic in the recognition tradition. These make it difficult to squeeze into other types of packaging.
In the past two years, the wine industry of cartons and cans has appeared in the market, but soon it has been found difficult to be accepted by the market. Therefore, we do not think that wine bottle packaging will change much in the short term.
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