Faced with multiple pressures of economic downturn and e-commerce shocks, China's retail industry has slowed down. However, under the severe development trend, convenience stores have still become the fastest growing module in China's retail industry. Especially in the wave of promoting the Internet + in the country, small convenience stores have also made great progress through the Internet platform. According to the data, during 2016, at least three convenience stores opened every day, and the rapid development of convenience stores became a miracle under the dilemma of the retail industry. At the moment, community convenience stores are becoming the focus of attention, and the O2O community convenience store has become a hot topic in the industry. Today, China pos machine network and everyone analyze the key points of the prospects and development of community convenience stores.
Urbanization development and consumption trends make the prospects of community convenience stores promising
The development of urbanization and the increase of population density have increased the number of communities and commercial districts, but also brought more purchasing power, which has brought a broad market space for community convenience stores. China is currently in the stage of rapid development of urbanization. Therefore, the prospect of community convenience is very good.
At the same time, with the rise of the “post-90s†consumer groups, consumer consumption has seen a new trend, mainly manifested in “house, lazy, awkward, urgent, busy†and other needs. Convenience store consumption patterns are closer to emerging consumer groups, comply with new consumption trends, and also indicate better market prospects.
The last mile of the community convenience store needs smart terminal equipment support.
Faced with huge development potential, retailers have already targeted the convenience store in the community. However, the traditional convenience store business model is no longer applicable to the Internet era. Therefore, the O2O community convenience store has become the inevitable way for merchants to develop community convenience stores. The O2O model has also become an important way for convenience store expansion categories and the last mile of the convenience store. In the road of exploring the community convenience store O2O, smart terminal equipment has become an inevitable choice for merchants.
On the one hand, smart terminal devices can provide merchants with all-round information management for import, sales and storage. In the face of the dilemma that the retail industry is shrinking due to higher costs and lower profits, the management of convenience store shops through smart terminal equipment can save manpower and material cost to the greatest extent, and can bring more profits to the business through intelligent scientific management.
On the other hand, the smart terminal device can provide a more complete information service for the merchant. Community convenience stores rely on their community and population-intensive advantages. Through the information collection, organization and management of intelligent terminals, community convenience stores can be turned into community information service centers to provide information services to community residents, which directly enhances the convenience of convenience stores. , to bring a considerable information bonus to the community convenience store.
The combination of convenience store entity and intelligent terminal can form a closed-loop O2O business model for customers' online and offline high coverage, truly providing customers with more convenient consumption and services, and making community convenience stores an ideal community service station for consumers.
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