At the end of the year, it is a good time to move and marry. At this time, the furniture market that has been “cold†for a while has started to be launched. The stores and merchants have been eagerly eager to look forward to the beautiful “turning over†at the end of the year. This year is no exception, the furniture market has finally ushered in a small climax since the National Day, and home consumption has also entered the final peak of this year.
Promotional climax in the home market
At the end of each year, it is the last stage of sales sprint in the home market. Therefore, "year-end big building materials carnival" "big-name building materials home super shopping festival" "year-end big closing" "end-of-year discount big clearance" "star signing "The promotion activities followed. In order to produce a beautiful performance table at the end of the year, the major home stores can be said to do their best, increase the incentives, and strive to win and sprint performance.
Not only the home sales force, but also the dealers will plan the “end of the year†promotion according to their needs. In addition to the concentrated activities in the store, the merchant alliance group and the joint group purchase website are also common. For consumers, there can be more preferential content; for merchants, they can also share more customer resources, and the marketing cost is reduced under the same effect.
The reporter found that some brand furniture merchants gave attractive discounts, some straight down cash, some hit 50% off, 60% off and other low discounts, and some gave a shocking price. In a brand furniture store, a solid wood and leather stitching chair, usually sold for 4,680 yuan, sold only 2,574 yuan after the discount. The store guide lady told reporters that the business was relatively deserted some time ago. In order to be able to rush at the end of the year, the store reduced the original 20% discount to 5.5 percent.
"The last wave" is also the "last stroke"
At the end of the year, it is a key node in the home furnishing industry. Its importance is comparable to that of “May 1st†and “Eleventhâ€. The sales performance at this stage not only determines the overall performance of the fourth quarter, but also plays the sales performance for the whole year. Crucial role. Xiangjiang Home Marketing Director Lu Qing said: "The promotion at this time is not only the 'last wave' activity of this year, but also the "last stroke" of the business this year."
Merchants have tried their best to attract consumers, and consumers certainly have not let them down. Recently, the reporter saw in several home stores in Nanchang that there are many consumers who choose furniture. Many merchants are prominently located in the store or hang or place a poster for the promotion. In a brand American-style furniture showroom, nearly 10 consumers are divided into four or five in the store, or sitting on the sofa to experience the comfort of the product, or ask the material of the shopping guide, the size and other details. “There are very few customers who come to the door, and sometimes it is difficult to open a single day, but recently the number of guests has increased significantly.†The shopping guide said.
The reporter noted that the consumer's purchase focus is on the furniture sector. Mr. Li just wanted to move before the Spring Festival, so he took time out and loved his lover to buy furniture.
Compared with the increasingly prosperous furniture market, many substrate merchants have also made preferential measures, but they have not shown significant results. In this regard, Lu Qing told reporters that the end of the year is the peak season for the sales of the furniture market, and also the dividing line for home decoration. At this time, many new owners have been renovated. In order to move to a new home before the Spring Festival, they chose to purchase furniture at the end of the year, but for new renovations. Most of the owners who are ready to decorate will wait until the Spring Festival to purchase materials.
Logistics is also busy, pay attention to the delivery date
Lu Qing believes that in order to seize market share, merchants at the end of the year will offer discounts comparable to “May 1st†and “11â€. At this time, buying furniture is not only affordable, but also enjoys many benefits, which is a good time to purchase furniture.
However, Lu Qing also reminded consumers that the small peak of furniture promotion at the end of the year is mainly concentrated at the end of December to the beginning of January next year. At this time, it is also the peak period of logistics, the delivery time will be delayed, and this year's Lunar New Year is earlier than previous years, so I want to At the end of the year, when you get a cheaper consumer, you must grasp the delivery cycle and determine the purchase time based on the date of the move, so as not to delay the move.
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