At 16:00 on April 12th, the seven-plus-two mall invited the Luochi brand to perform a brand sharing session with the theme of “seven plus two brands---Luochi†in the member WeChat group, and quickly followed Xiaobian to recognise it together. Let it go!
Lively
host:
Welcome everyone to participate in today's seven-plus-two joint action with the brand Clorts-Luo Chih-Hung. Today's guest is Mr. Xiong Xiaojian. Mr. Xiong (Network ID: Pony), outdoor sports enthusiasts, photo enthusiasts, has 20 years of experience in outdoor shoe design and development, has participated in the design and development of international outdoor sports brands such as TNF for many years. Currently CLORTS brand development director.
Luo Chi Development Director:
I am Xiong Xiaoyu, the development director of Luo Chi. Today's most important thing to learn and exchange with everyone I think, outdoors people go outdoors this. I think the real experts are often in some enthusiastic users. So we say that we are manufacturing equipment but not necessarily the most professional. This is mainly to learn and exchange with everyone.
Company Introduction Fujian Luochi Shoes Technology Exhibition Co., Ltd. is an innovative outdoor shoe manufacturing enterprise integrating design, research, production and sales. The company has been committed to the development of "light assets, high growth," the innovative companies of the exhibition strategy, through the integration and optimization of the supply chain, improve the market product diversification and rapid response to the requirements of the resilience, to the high end of the industrial value chain.
CLORTS is one of Lochal's original outdoor brands. It is jointly designed by outstanding designers from South Korea, the United Kingdom and Italy. Raw materials are oriented to internationalization with high environmental protection, high performance, and high quality. Suppliers are from Europe and the United States and South Korea. As well as Taiwan, China, it is carefully crafted using advanced shoemaking techniques.
CLORTS adheres to the concept of technology breakthroughs and product innovations for the brand development concept, "integrates into the international mainstream market, and steadily develops the domestic market" as the strategic point, and has created a precedent for China's outdoor shoe brands to enter the international market. Today, CLORTS is rapidly developing its business. CLORTS always adheres to the concept of original design, advocates "healthy and fashionable outdoor life," and strengthens marketing efforts, bringing to consumers around the world Chinese-original outdoor products with international standards and rich cultural connotations.
host:
Improve the quality of life and bring joy to life.
Luo Chi Development Director:
The relationship between my personal work experience, we started when we created this brand, our starting point should be relatively high. We were trying to be the best outdoor shoe brand in China. All suppliers of fabric materials and some functional suppliers are basically from overseas suppliers as well as Taiwan, because at that time I did not recognize domestic suppliers. With our position at that time, we must use the best materials to make the best products.
host:
The best material for the best product.
brand introduction
CLORTS - A combination of "CLIMB" and "Sports".
Taking innovation and exploration as a breakthrough, with the belief of “climbing the heights and challenging ourselvesâ€, we urge people to go outdoors, enjoy the joy of outdoor leisure activities in the closeness to nature, and experience the comfortable life brought by outdoor technology products.
CLORTS adheres to the concept of brand breakthrough based on technological breakthroughs and product innovation, and adopts the strategy of “integrating into the international mainstream market and steadily developing the domestic market†as its strategy.
Since the birth of the brand, CLORTS has set up a research and development center to strictly control product quality. Its series of products have passed the ITS Switzerland international notarization test, successfully landing in Asia, Europe and the United States and other overseas markets, creating a precedent for China's outdoor shoe brand to enter the international market.
Today, CLORTS is rapidly developing its business. CLORTS always adheres to the concept of original design, advocates "healthy and fashionable outdoor life," and strengthens marketing efforts, bringing to consumers around the world Chinese-original outdoor products with international standards and rich cultural connotations.
Luo Chi Development Director:
I will first introduce you to the process of the birth of a pair of shoes! How did it come from? Well, first of all we have a shoe making process that gives us a gimmick. Then our designers will design our shoes and our big bottom according to our gimmick. After the design is completed, our development team will make an assessment and our market. The marketing team will make an assessment, and then the design plan, this direction is feasible or not feasible.
host:
Ingenuity, continuous exploration of repeated testing, and finally to the market.
Luo Chi Development Director:
We have a small batch production before production. What is the use of this small batch production? That is, we probably have an order. For example, if we set a price of 3,000 pairs, we may produce 50 pairs or 30 pairs. We will produce one to five pairs of yards. . Then all of these shoes will be given to the tryers through different channels. Let them try on and let more people try on them to check if there are any big problems or if there are any problems with the shoes.
host:
Let trial participants try and give feedback and keep improving.
Luo Chi Development Director:
That is to say, each pair of shoes that arrive at the hands of our consumers is actually a shoe that is finally produced after continuous testing and continuous testing.
host:
Ensure product safety and ensure functionality meets requirements.
Luo Chi Development Director:
We will first board the shoe collection. Our original design, we have set goals in the design, we are designing what kind of shoes. He should wear what kind of occasion. At that time, we used altitude as the standard for this kind of shoe design. Why did you want to design it? What is its function? What is the venue for the response to its function? We have a very accurate goal to design.
Hiking shoes series
Clorts Luochi 2016 Outdoor Couple Hiking Shoes HKM-823
CLORTS Luochao men's and women's first layer of leather high-top hiking shoes HKM-802
Luo Chi Development Director:
Hiking shoes are designed for altitudes of 500 meters above sea level and 1,500 meters above sea level.
host:
500-1500 meters above sea level, walking shoes are low-cut design, light, suitable for long-distance walking.
Hiking series
Luochi outdoor leather hiking shoes HKL-831
CLORTS Loch first layer leather hiking shoes HKL-805
Luo Chi Development Director:
Let's talk about 3F015 and 3F016 in the third jog series.
host:
3F015 and 3F016, outdoor jogging shoes is an extension of the traditional jogging shoes, more emphasis on the protection function, outdoor jogging shoes require light, non-slip, good grip, good air permeability.
Outdoor jogging series
Clorts Luochi outdoor breathable running shoes men's shoes 3F015
Clorts Luo Chi red Boa jogging shoes men's light breathable fast anti cross-country hiking shoes female
Luo Chi Development Director:
Today we talk about the fourth series, our fourth series, and our upstream shoe series concept. In the country, we were the first to propose. Before Loctz proposed this concept, there was no concept of upstream shoes.
host:
The concept of upstream shoes was first proposed by Luochi. Luochi first proposed the upstream shoe concept in 2007. The upstream shoe index required drainage, quick drying and no slip. Upstream shoes in the daily wear to achieve a certain degree of comfort.
Upstream series
Clorts Luo Chi couple quick dry breathable wading shoes anti slip wear 3H021
Clorts Luochi Baotou outdoor shoes upstream shoes
host:
Invisible water ripples, quick-drying mesh, will not be eroded in 24 hours.
Luo Chi Development Director:
Our upstream shoes do not open glue when they are active in the water for long periods of time. It will not cause damage to the shoes due to hanging wounds on the branches and scratches on the stones.
host:
Thanks to Professor Xiong's professional sharing, everyone can enthusiastically ask questions.
host:
Clorts-Luo Chih-hong brand to thank you for many years of support for special award-winning friends prepared a limited backpack cover as a thank-you gift after the event I will contact the winners to check the shipping address information. Thank you again for your attention and support for the event!
Well, thank you all for your company.
Announce the winning list
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