New Situation Facing the Printing Industry After Entering WTO

After foreign-funded enterprises make great efforts to enter the Chinese market and enter the WTO, the impact and impact of China's printing industry will inevitably be more direct, more extensive, and more profound. Foreign capital is bound to take full advantage of its strong economic strength and China's printing industry enterprises to start all-round competition. This kind of competition not only manifests itself in the competition between the market and the price, but more importantly is the competition between the business philosophy, product quality, marketing methods and service functions. One of the biggest changes since the accession to the WTO was that in the past we had to compete in foreign markets, and now it is foreign companies that want to compete in our domestic market.
After entering the WTO, allowing the internationally accepted corporate competition rules to play a more full role in China, it is possible to truly complete the "difficulty phase" of Chinese enterprise reform, so that Chinese companies will be more open to the outside world and market competition will determine their own rise and fall. Live. In this sense, joining the WTO will force Chinese companies to integrate into the global economic life with unprecedented breadth and depth. Both state-owned and all types of small and medium-sized enterprises will enter the international competition without exception. After China's accession to the WTO, the number of foreign trade laws and regulations that China needs to amend has reached 140, and more than 570 have been abolished, which will greatly improve the external environment for the development of enterprises. According to related data, nearly 400 of the world’s top 500 companies have invested in factories in China. At present, there are more than 380,000 foreign-invested enterprises in China, and the number of employees has reached 20 million, accounting for about one-tenth of the total working population in the country. For example, according to the printing industry, according to an article published by Zhang Yuling from the China Institute of Printing Science and Technology, there are 2,295 domestic “three-funded” printing companies, most of which are located in the coastal areas, and one-third of them are located in the Pearl River Delta. area. There are 798 foreign-funded enterprises in Guangdong Province, of which 369 are Sino-foreign joint ventures, divided by operating category, there are 80 publications printing companies, 19 special printing companies, 654 packaging and printing companies, and 45 other print companies. The total investment of the above-mentioned enterprises exceeds 20 billion yuan, and the industrial sales value reached 22.5 billion yuan. There are 110,000 employees.
Although the number of foreign-funded enterprises accounts for a small proportion of the total number of printing companies, the annual sales value and total profits account for a considerable proportion. Taking Shanghai as an example, there were 177 foreign-funded enterprises in 1998, accounting for 4.3% of Shanghai printing companies. However, the sales value accounted for 28.5%, and the total profit accounted for 32.4%. It is estimated that the proportion will increase in the past three years. Foreign companies rely on their quality cycle and service advantages to occupy most of the domestic high-end printing market. To further expand their business scope, taking China's accession to the WTO as an opportunity will also radiate from the coastal areas to the mainland to achieve monopoly and exclusive market.
Only after the reform of state-owned enterprises has emerged from the road and enter the WTO, printing and printing equipment manufacturers must first become familiar with the basic principles in the operation of the WTO, and secondly, they should fully understand the WTO's relevant agreements with the industry and the company, such as China's commitment to the WTO. Detailed rules and related tax rates and so on. Again, it is a comprehensive study of the company's competitive position and how to improve its competitiveness. All these must carry out a deep-level systematic study to further enhance the sense of urgency, responsibility, and crisis. Grasp the preparation for thinking and acting. Chief Long Yongtu, the chief negotiator of China’s accession to the WTO, said something worthy of deep thinking. If he is not afraid of joining the WTO, he will feel no sense of crisis. It is nothing more than a matter of time if you don’t care about the WTO or don’t care about it. Over the past 20 years since the reform and opening up, the printing industry has developed rapidly. It has basically met the needs of the domestic mid-range technology and equipment and has emerged a number of vibrant companies.
For printing equipment companies, such as Beiren Group, Shanghai Goss Printing Equipment Co., Ltd., Shanghai Shenweida Machinery Co., Ltd., Jingdezhen Printing and Packaging Machinery Co., Ltd., Shanghai Ziguang Machinery Co., Ltd., Shaanxi Printing Machinery Co., Ltd., Yingkou Guanhua Offset Printing Machine Co., Ltd. Co., Ltd., Shanghai Yahua Printing Machinery Co., Ltd., Weihai Haitian Printing Machinery Co., Ltd., Jiangsu Changsheng Group Co., Ltd. In the tide of competition in the socialist market economy, they have withstood severe tests. In order to adapt to the development of the market economy, these enterprises have the courage to reform under the system of the original planned economy, resulting in various economic and technical indicators of the company ranking in the same industry. The forefront, renowned in the domestic and foreign markets, has been well received by consumers and has established a good image for the printing industry. Their performance proves that: First, China's printing industry companies have great potential, can play a leading role in different ownership systems, and second, socialist public ownership enterprises and the socialist market economy can be combined to become the main body of market competition; It is only when the company constantly innovates ideas, mechanisms, and technologies that it can make the enterprise create greater glories. Being in the status quo and not making progress, there is no way out or no difficulty.