Convenient consumer home store layout accelerates competition

With the opening of large-scale integrated home stores such as Red Star Macalline Dragon Store, Daming Palace Building Materials Home City Dongcheng Store, and the establishment of professional stores such as curtain fabrics and mahogany pavilions, the situation of the expansion of local stores has officially kicked off. More consumers will enjoy a convenient and rich shopping experience.

Opening offers attract a lot of demand

In fact, since the end of last year, the expansion plans of Red Star Macalline and Daming Palace Building Materials Home City have been frequently reported, and consumers’ response to this kind of news is “adjusting the procurement time and waiting for opening promotion”.

Ms. Li, who lives in the Economic Development Zone, told the reporter: “We originally expected to start buying new homes for building materials at the beginning of this year, but I heard that the Red Star Macalline new store opened in April, so we pushed the renovation time back one month. Although the time is later Pushed, but it saved a lot of money for us."

It is understood that there are not many consumers like Ms. Li. According to the relevant person in charge of the Red Star Macalline Dragon First Store, “The total number of passengers in the three days before the opening of the business exceeded 40,000. Many orders for building materials brands and furniture brands exceeded 1,000. According to our statistics, basically the northern suburbs. In the second half of the year, the purchase demand digested the vast majority, digesting more than half of the city’s and surrounding purchases this year.”

In addition to the northern suburbs, the opening of the Daming Palace Building Materials Home City Dongcheng Store also absorbed the consumer demand of the eastern suburbs. The relevant person in charge of Daming Palace Building Materials Home City Dongcheng Store told the reporter: “The rich variety of Dongjiaodian can satisfy the needs of consumers of all types and levels at the same time. On the opening day, many surrounding people came to buy, less than eight. At the o'clock, the four gates of the Dongcheng store have been squeezed, and the turnover on the opening day is even amazing.

Home improvement company built a small store to become a supplement

In addition to the store brand, the home improvement business brand also staged a "small store" battle.

It is understood that there are not a few home improvement companies with thousands of square meters of exhibition halls. The exhibition halls involve building materials, furniture, home furnishings and even home appliances. It is a small home store. It is now general manager Lu continued decorative dimension to reports, the majority of home improvement companies have their own building materials factory and wooden factory, like floors, tiles, doors, cabinets and other clothing products can be produced by its factory building materials and furniture factory, thereby expanding the range of profits.

Li Chi, general manager of Longfa Decoration, told the reporter: "Now the furniture package of the home improvement company has become quite popular. They have introduced a reasonable price package and integrated package business to attract the attention of many consumers. The low price and fast advantage of the package forced Home improvement companies have to play the role of home stores at the same time. The main materials and auxiliary materials of Dongyi Risheng, Jinchao, Yezhifeng, Yuanzhou, Longfa and other home improvement enterprises have been very popular among consumers."

According to the reporter's understanding, the role of home improvement companies in the store is also a lot of building materials brands are very happy to see. The person in charge of the northwest area of Shengxiang Floor told the reporter: "The rents of home stores are now very expensive. This is a big part of the cost pressure for us, and cooperation with the decoration company can reduce the cost and benefit consumers. In many cases, it is much cheaper for a consumer to buy at a decorating company than to buy it at the store. This is a win-win situation."

Store layout makes consumption easier

This strong expansion of hypermarkets, home improvement companies to build small stores, are to adapt to the consumer's shopping needs. According to a survey, the results show that 90% of consumers will enter large-scale home chain stores during the renovation period. About 80% of consumers will consume in the store, and about half of consumers will buy the main decoration materials in the home store. .

At present, the situation in the local market is that large, home shopping stores have been established in the east, west, south and north suburbs. The opening of new stores such as the original New City, Hongxing Meikailong Longshou Store and Daminggong Dongcheng Store has realized the local home market. The home shopping outlets further fill the market supply to facilitate the shopping needs of nearby residents. And according to the reporter, there will be a large-scale home shopping store near the end of this year and next year in Fuxin District and Xixian New District.

The person in charge of Daming Palace Building Materials Home City Dongcheng Store told the reporter: "The location of the store is subject to a long-term and comprehensive investigation. Take the Dongcheng store, according to our survey, before the opening of Dongcheng store, East There is not a comprehensive home building and building city in the suburbs. This is inconsistent with the surge in the number of rooms in the eastern suburbs. In addition, there are many urban village renovation projects near Dongcheng Store, which is also a very large potential market."

A consumer who shopped in the Dongcheng store told the reporter: "After the opening of the Dongcheng store, we no longer have to go to the northern suburbs to buy things. It is very convenient. Moreover, the categories in the Dongcheng store are very rich, from building materials to accessories. Everything is complete. We have basically set up our home for three days."

(Reporter Hao Wen)