The "holiday economy" has always been respected by major companies, especially the Golden Week of May 1st and 11th has created a sales high. However, the effects of the “holiday economy†have not been so obvious in recent years. For the home industry, influenced by many factors such as the regulation of the property market, the aura of the holiday economy seems to remain the same? To this end, Sina home reporter telephone interviewed a number of insiders.
Shen Yaojun, Vice President of Jimei Home:
Compared with the same period of last year, it is a decline, compared with March to April. This year's May 1 passenger traffic is relatively larger than usual, but it has decreased compared with last year's May 1st.
The “holiday economy†is becoming less and less obvious. First of all, the holidays are not as long as before. The usual promotions have diverted a large number of customers. Moreover, consumer spending habits are gradually changing and will not focus on holiday shopping. Personally, it is better to disperse sales companies, consumers are not so crowded, and the services provided by merchants will be more in place.
Do not deny that the holiday economy is better than usual, consumers have time, holiday discounts, but currently Jimei is implementing the clear price, no matter what time the purchase price is the same, there is not much difference.
Yin Yuxin, deputy general manager of Oriental Homes:
The May Day of 2012 has already been expected, and the expectations set by Oriental Home are equal to the sales of May 2011. Among them, the theme furniture has created some small highlights.
Compared with the previous one, the effect has faded, and it has not been prominent before, but it still plays a certain guiding role. At this stage, enterprises still have to pay attention to the "holiday economy". The first reason is that it is different from ordinary holidays. Secondly, it depends on consumers' consumption habits. Most consumers still think that holiday shopping is more affordable.
Yan Guangcai, CEO of European Flooring:
The sales situation of May 1st in 2012 was better than usual, but it still declined compared with previous years.
For building materials companies, the "holiday economy" is not so big. Because with the large-scale listing of hardcover and affordable housing, the effective demand of the market has been reduced to some extent. However, the promotion of the holiday is still useful. Although any promotion can not increase the effective total amount of the market, but it can effectively change the distribution result of the market share, the company can also promote the promotion. For the traditional building materials industry, the only source of profit is through the market, and holiday promotions can indeed attract more passengers, and can win more effective signing opportunities.
Wang Xiaobing, Vice President of Decoration Now:
"Holiday economy" is still useful for the home industry, because some consumers will still use the time when the merchants concentrate on the holiday shopping. Only the current "holiday economy" has undergone some changes in time concentration.
First, time is not necessarily limited to statutory holidays, and there is an extension before and after. Of course, the hot scenes in the holiday market are hard to see now, but from another perspective, the sales of the extended holiday promotion are similar to the sales of the previous 2~3 days holiday promotion;
Second, many businesses will start some regular marketing, and the intensity is similar to the holiday. This also distracts the holiday passenger flow to some extent;
Third, lifestyle changes, many people will choose to travel or start other activities on holidays, so spending time will not be concentrated during the holidays.
Chairman Chen Xiao hundred furniture too
The sales situation of May 1 is not optimistic, and the overall decline is 20%-30%. Affected by national policies, rigid demand is the main factor, and the housing market is increasing. Since the top 100 has always insisted on “clear priceâ€, Wuyi did not increase sales promotion, and the “holiday economy†effect did not stand out.
Rong Lin Shijia Chairman Kirin:
The "holiday economy" is still driving the sales. The whole market, not only the home market, has high expectations for the "May 1st", but the normalization of the promotion has led to the "holiday economy" effect is gradually weakening. Today, the sales of “May 1st†Ronglin are basically the same as in previous years. This time, the brand image will be created mainly by exhibiting some furniture returned from the Milan exhibition.
Zhang Dabing, General Manager of Bandung Huiyang
During the May 1st period, the sales were promoted and the sales situation was the same as that of the same period last year. I estimate that the "holiday economy" effect has about 30% of our sales, and the promotion is not necessarily big, mainly because consumers have such consumption habits during the "May 1" Golden Week. However, "May 1" has not yet reached a sales peak, and I think some rigid demand will be released during the "11" period.
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