Like many domestic products, consumers tend to show more favor for imported products or products made from imported raw materials, which also causes the price of foreign products in the furniture market to be much higher than domestically produced products. The status quo.
In response to this consumer psychology of consumers, many manufacturers have also highlighted the “noble bloodlines†from foreign countries in the selection of raw materials. In the furniture stores, “imported leather, imported paint, imported solid wood†and other promotional slogans abound, shopping guide The introduction of the products is also a tribute to the imported raw materials used in the products.
Jiuzheng Building Materials Network has learned that many foreign brands' raw materials are still processed and manufactured in China. Just like BMW and Mercedes-Benz, many of them are made in China, and they are from the hands of the Chinese people, but they are worth more in the market.
As far as wood is concerned, the fundamental difference lies in the fact that different climatic and geographical environments make different woods. It does not mean that imported wood is better than Chinese wood. It can be said that blindly admiring imported products has become a misunderstanding in the current mid-end consumption.
Some excellent domestic coatings and chemical companies have already had the same level of technology as foreign companies. Even their product exports and market share have surpassed some foreign brands. The only gap is the gap between brand values. The gap is laid by time and history. However, domestic products have higher cost performance, which is undoubtedly one of the most competitive advantages of domestic raw material suppliers.
Raw material suppliers, both manufacturers and distributors, are gradually trying to move from behind the scenes to the front of the stage, starting to play a certain role in the overall furniture industry through various means.
The EGGER sheet alliance, which includes 7 well-known flooring, furniture and cabinet brands, was launched by the well-known EGGER sheet in the industry. It uses German EGGER sheet as the standard to spread the application advantages of high-end sheet in furniture products. .
High-end materials at various furniture fairs held a large-scale forum with the theme of “e-commerce, low-carbon, environmental protection, optimization of the industry, etc.â€, which attracted wide attention in the industry.
At some large-scale furniture exhibitions in China, more and more exhibitors of raw and auxiliary materials have been found. They have made great progress in terms of scale, investment and grades. Some special booths can already be on the same day as the booths of furniture exhibitors. And the language is gone.
It has aroused the attention of the organizers of the exhibition. Many exhibitions will set up separate exhibition areas for the original and auxiliary materials, and hold a series of forums and conferences led by the original and auxiliary materials.
With the momentum of the country to guide the transformation and upgrading of the traditional manufacturing industry, more and more original and auxiliary materials manufacturers began to pay more attention to brand communication. The enthusiasm of everyone to participate in and promote is unprecedentedly high, and their new materials and technologies are promoted through e-commerce. At the same time, the brand image of its own company is constantly improving. It can be said that the raw and auxiliary materials industry is no longer the extensive living form of the past, but represents the high, precise and pointed 'source of origin' in the furniture industry.
Some large-scale raw material distributors have also cooperated with foreign high-end brand raw material manufacturers for a long time, and they have increasingly felt the power of the brand, and realized the value brought by the brand to the product and the advantages brought about by the development of the enterprise. This is another reason why raw material suppliers have increased their brand building and communication efforts.
In the future, the furniture industry and the upstream raw and auxiliary materials, including hardware accessories, must be upgraded, and the integration of resources and the use of new e-commerce models will be fully developed. With a strong voice, we can let a furniture industry go abroad.
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