Zhongshan is known as "one town, one product" and is famous both at home and abroad. Each characteristic industrial town does not only mean strong production and manufacturing capabilities, but also has a profound industrial culture.
Dayong Town, the “professional town of Chinese mahogany furniture production†and “the hometown of Chinese mahogany carving artâ€, may be one of the most industrial and cultural temperament in many professional towns in Zhongshan.
With the adoption of the National "Cultural Industry Revitalization Plan" and the implementation of Guangdong's accelerated promotion of cultural soft power strategy, Dahong's mahogany furniture industry is exploring the path of integrating manufacturing and cultural industries.
After 2001, Dayong Town successfully hosted the “China's First Redwood Furniture Development Seminar and Dayong Redwood Furniture Exhibitionâ€, another grand event of the mahogany furniture industry – China (Dayong) Hongmu Furniture Famous Products Expo and the 2nd China The mahogany furniture seminar was staged at the Dayong Exhibition Center in Zhongshan on the morning of September 7.
The theme of the expo is “Through the ancient and modern, leading the fashionâ€, from the history of the development of traditional Chinese furniture, the log specimens of all kinds of rare and precious wood, the unique mahogany furniture, the different styles of mahogany furniture and the fine art of carving. It fully demonstrates the history and achievements of the development of the Dayong Hongmu furniture industry cluster.
Experts in the industry believe that Dayong Hongmu Furniture Industry has made major breakthroughs in technology and material sources in the past eight years, and took the lead in revising national standards and established the industry's leading position. At present, Dayong Hongmu Furniture is moving from the hard power of manufacturing to the development of cultural soft power, and its future is worth looking forward to.
hard power! A big rush for ten years
The Dahong mahogany furniture industry started in 1979. After the development of the first 20 years, the industry has laid a relatively solid foundation. Since 2000, the industry has entered a stage of accumulation and development, and has begun to leapfrog development.
Wenchang Ge, the town manager of Dayong Town, said that the drying of hardwood is a recognized technical difficulty in the industry. In recent years, Dayong has established cooperation with 10 university research institutions to research and develop key technologies. At present, the town has formed the international leading vacuum dry mahogany sheet technology and built a mahogany drying center, which greatly improves the material application rate and product quality.
In response to the growing scarcity of mahogany materials in China and Southeast Asia, the company has established a timber procurement company in Africa to ensure the long-term supply of rare wood and the sustainable development of the industry.
In addition, in 2005, Da Yong took the lead in drafting and drafting a new standard for dark and expensive hardwood furniture. The standard was officially approved by the National Development and Reform Commission in 2008, and Da Yong established the position of the leader in the industry.
It is understood that Dayong is currently the largest mahogany furniture production base in the country, and its products occupy more than 60% of the national market share. There are more than 400 Zhongshan mahogany furniture enterprises with Dayong as the leader, with Hongfa and Hongguxuan. A number of well-known brands such as Hexing have formed a complete industrial chain integrating R&D, production and exhibition, and the products are exported to more than 20 countries and regions. The profound cultural connotation and exquisite carving and manufacturing process have become the unique core competitiveness of Zhongshan Redwood Furniture. Zhongshan mahogany furniture exports accounted for 41% of similar products nationwide.
Soft power? Can Da Chung grasp the opportunity of history?
When interviewing exhibitors, some reporters revealed that since the financial crisis last year, the mahogany furniture market has also been bleak due to the downturn in the real estate industry. Fortunately, the property market has picked up this year and the products have started to sell well. The person in charge of Boji classical furniture told the reporter that if the mahogany furniture is only positioned as general furniture, its sales will inevitably be restricted by the real estate industry. If you can increase the cultural connotation of the product and turn the furniture into an art collection, this will have a large market space.
"Only by combining excellent traditional culture with modern technological civilization, mahogany furniture products are more competitive." On the opening day, Tang Bingquan, vice chairman of the Guangdong Provincial Political Consultative Conference, pointed out the direction for the development of this industry.
Wang Zhou, deputy editor-in-chief of "Furniture and Interior Decoration" magazine, believes that mahogany furniture is a "product of selling culture". Naturally, it is the carrier of classical culture, so paying attention to the quality of its culture and art can sell a good price. The product quality of Dayong is already very good, but there is still a lot of room for improving cultural connotation. At present, the most important thing that Da Yong should do is to “get people together†and attract artists and cultural people to participate in the construction of this industry. “In fact, the individual companies here have begun to invest in cultural publications and art industries, and organize exhibitions participating in classical art. This is a good sign.â€
Wen Wei Ge said that recently, the country passed the "Cultural Industry Revitalization Plan", and the province is also implementing a strategy to enhance cultural soft power. This is a historical opportunity. The town is working on how to make good use of policies and deepen the industry. Cultural value has raised the mahogany furniture industry to a higher level.
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