[Chinese and foreign toy network news] Double 12 preheating has begun. The small and beautiful second season content innovation contest has also started. Encourage differentiated features and find shopping feelings that consumers love. Not just low prices, but human touch.
Small and beautiful standards: As long as your store has characteristics, outstanding, and unexpected surprises, no matter how small or how big you are, it is small and beautiful.
Taobao.com shares the community “Luohuo+†in Taobao to hold a small and beautiful group. It is reported that there are no thresholds and fees for this event. As long as the small and beautiful topics of the exhibition are concerned and loved by users, with a certain number of votes, there is a chance to break into the ultimate PK activity page. The ultimate PK activity page will be promoted in Taobao Shoujiao.
Unlike the first phase of finding small and beautiful events, the second phase encouraged a large number of small and beautiful shops with similarities and similar styles to gather together and organize a special theme. Each store and merchant will freely organize groups according to their own characteristics, and then sign up in the form of a team to customize the special small and beautiful topics. The event adopted group operations, which was more conducive to small stores and single store participation in the event.
The Chinese and foreign toy nets learned that in early November, the Taobao Forum opened up a new section of “Small and Beautiful Street†in the small and beautiful area to prepare for the small and beautiful group operations. Taobao shop publishes the topic posts in the “Small and Beautiful Street†section. Taobao shops with similar styles and similar scent can be used to help and prepare together.
The small and beautiful activities have already held the first wave, attracting a lot of traffic for nearly 10,000 small and medium-sized stores in Taobao. In the second wave of activities, the group's combat mode was launched, and the small and beautiful influence was continuously expanded within Taobao. Judging from the seller feedback on the Taobao forum, Taobao's small and beautiful strategy has given many small and medium sellers confidence, and has also led many small and medium sellers to find and tap their own characteristics.
Taobao's small and beautiful strategy has become a new way for small and medium-sized stores to increase their exposure. It is easier for small and medium-sized sellers to obtain traffic and increase their influence through this new approach. This also makes a large number of Taobao station traffic no longer concentrated in the advertising page, poly cost-effective, through train and other marketing pages, can only create explosive models, it is difficult to penetrate long tail goods. The small and beautiful activities will help the flow to be truly diverted to each unique store and specific product pages. This form can make full use of Taobao's on-site traffic.
Just after the double eleven, Taobao double twelve can still be crazy?
According to official data of Alibaba, on the 11th of November, the amount of Alipay transactions exceeded 19.1 billion yuan, including 13.2 billion yuan for Tmall and 5.9 billion yuan for Taobao.
In fact, before the start of the double eleven, some small businesses privately disclosed that they had received the invitation of the Double Twelve. At that time, some people believed that the double eleven would seriously overdraw the spending power of netizens. Liu Shuang, the founder of NOP, said that the double eleven did have the potential to affect the market in the last two months.
Alibaba does not seem to think so. "In many cities, the per capita consumption of many cities is not high. Just like Chongqing, it is only 100 yuan. A large amount of potential consumption capacity has yet to be released. Taobao is inherently cheap and good. If it is promoted through this activity. I believe more consumers will benefit."
Taobao sellers also seem to be fans of Alibaba. Chongqing Evening News reporter interviewed some members of Taobao Chongqing Business Alliance yesterday. Their arguments are almost one-sided, saying that Taobao will engage in "double twelve", and small sellers can take the opportunity to promote and enhance their own brands, which can save a lot of money. Because in their view: "Double eleven or big merchants get more benefits, our small businesses basically have nothing to do."
Yesterday, the saying that "Alibaba intends to cancel the double eleventh activity next year" is still circulating. In this regard, Ali denied that it is like you are not easy to raise a child but to abandon him, we certainly will not.
Will other e-commerce companies participate in the double 12 like the double eleven? The Chongqing Evening News reporter contacted Jingdong, Youyou, and Suning Tesco yesterday afternoon. They all said that they could not reply at the moment. Only Yi Xun responded that he would participate.
It is reported that Taobao launched the “Double Twelve National Crowd†campaign on December 12 last year, with a total sales of 4.38 billion yuan.
However, for the upcoming double 12, some sellers reminded: Every time the e-commerce promotion, because the activity is very attractive, it also produced a lot of impulsive consumers, afterwards they found that they bought A bunch of goods that you don't actually need. Perhaps, the big promotion can best reflect the impulse consumption psychology of online shopping, and buyers will tighten their wallets when necessary.
Fire Pit BBQ
We specialized in developing, manufacturing and trading of BBQ grills and series of metal & plastic products since 2010. Our main products are Portable BBQ Grill, Folding BBQ Grill, Camping Stove, Rotating Grill, Electric Grill, Fire pit BBQs. BBQ Grills allow you to enjoy the happy time with your families,friends.
Outdoor Fire Pit,Portable Fire Pit,BBQ Firepit,Outdoor Firepit Burner
TAISHAN YUEXIN INDUSTRIAL GROUP LIMITED , https://www.gdmetalproducts.com