Packaging design stands out to make milkshakes more appealing to consumers

To make the new series of milkshake products appeal to consumers, Grupo Leche Pascual, a Spanish dairy company, came up with an ideal solution by selecting Sleever International's advanced sleeve material.

Eric Masson, European sales manager at Schleffer International, said: “The milkshake market in Europe is growing rapidly. LechePascual needs an effective and eye-catching design to differentiate its products. Using our advanced technology for labeling, it is to make it consume. Another method of concern."

Eye-catching design

The 75ml, distinctive bottle designed for the Spanish dairy company GrupoLechePascual helped it successfully attract the attention of consumers. The STI raw material SI-PET-TG/050-ZB used on its top can be ideally suited for this complex bottle shape used by Pascual.

High-quality printing covers the entire bottle, which means that when consumers see the product on the supermarket shelves, they will immediately have a visual impact. This ensures that LechePascual's shrink-sleeved milkshake products stand out from their peers. Masson explains: “The eight color designs we developed for LechePascual perfectly reproduce the color they want. It gives this category a strong family character with a rich chocolate, strawberry, and vanilla flavor.”

In addition to the remarkable design appearance, this sleeve labeling package also provides an additional security element to the product. Masson said: “This armband design uses Sleevercap®, which sits just above the bottle cap, providing consumers with an “initial user warranty” that proves that the product is not damaged, while retaining the features of quick and easy opening. ."

Competing for attention

Dairy consumption dropped by 1% in Europe in 2005. Although the overall trend is declining, the milk beverage sector has shown an upward trend in the market. Addition of vitamins, exciting flavors, soy milk, organic milk products, and formula designed to improve children's health have brought a tremendous impact on consumers.

He said: “This is a highly competitive market, where product consumers cover every age group. Packaging with sleeves allows the product to have the best design, and it also has security guarantees that other brands cannot easily handle. Pascual’s The new shakes are ready for great success."

Reprinted from: China Food Business Network