Constructing 9 major trade circulation networks to create a new business model for home circulation industry
Sina Home Furong Lingxun: On March 30, 2012, the “Global Home Trading Distribution Platform Development Forum†jointly organized by the Circulation Department of the Ministry of Commerce of the People’s Republic of China, the Ministry of Economy of the All-China Federation of Industry and Commerce, the National Furniture and Decoration Industry Chamber of Commerce, and the Southern Xiangjiang Group "Holding in the Great Hall of the People." At the forum, Liu Zhiqiang, Chairman of the Board of Directors of Southern Xiangjiang Group, announced that relying on the nine major logistics bases identified by the State Council, Xiangjiang Home will build nine global home furnishing distribution platforms (also known as “Xiangjiang Global Home CBDâ€) to build a global Home trading distribution platform and world brand home headquarters cluster.
It is understood that the three major home CBDs in Chengdu, Beijing, Dongxianghe, and Beibeihe New City in Nanjing have been officially launched, and the other six major distribution centers are actively planning for preparation.
Relying on national strategy to build 9 major home business circulation networks
With the improvement of China's economic level, modern trade and logistics industry has become the guarantee for the sustained and healthy development of the domestic economy. As early as 2009, the “Regulations for the Adjustment and Revitalization of the Logistics Industry†issued by the State Council proposed the construction of a total of 9 logistics bases in the logistics areas of North China, Southwest China, Yangtze River Delta, Shandong Peninsula, Northeast China, Southeast Coast, Pearl River Delta, Central and Western China. To change the low efficiency of China's logistics.
As the world's largest producer and consumer of home building materials, it has become the second pillar industry in China and is growing at a rate of 20% per year. However, due to the uneven distribution of China's home furnishing industry, high logistics costs, coupled with factors such as circulation, have seriously restricted the development of the home industry. Experts pointed out that to completely change this dilemma, what is needed is the great integration of resources across the industry, and the fourth revolution in China's home furnishing industry is imminent.
In order to optimize the structure of the home industry and expand domestic demand, the Southern Xiangjiang Group and the relevant state research institutions, the National Furniture and Decoration Industry Chamber of Commerce and several major industry chambers around the world fully investigated and demonstrated, decided to rely on the nine major logistics strategic bases determined by the state to organize the development of business in developing countries. Distribution network.
Super-large volume first global home factory headquarters cluster mode
According to Liu Zhiqiang, Chairman of the Board of Directors of Southern Xiangjiang Group, Nanfang Xiangjiang Group will rely on the country's nine major logistics strategic bases in the triangle economic circle, the Yangtze River Delta Economic Circle, the Bohai Economic Circle, the Southwest Economic Circle, the Central Economic Circle, the Southeast Coast Economic Circle, and Shandong. The Peninsula Economic Circle, the Northeast Economic Circle and the Northwest Economic Circle develop and build 9 global homes based on the integrated industrial chain of production and marketing, with independent innovation and R&D design as the core, and e-commerce platform and home culture communication. Trading distribution platform.
The 9 major distribution platforms of Xiangjiang Home Planning have created a global home factory headquarters cluster model, which is jointly created by the government, enterprises and businesses to carry and serve more than 2.1 million home furnishing enterprises nationwide and even globally. It is understood that the home factory can directly set up a factory exhibition hall in Xiangjiang Global Home CBD, for domestic and global development agents, distributors, government procurement, enterprises and institutions, engineering institutions, collective group purchases and other wholesale procurement, buyers, consumers directly Factory transactions minimize the circulation and reduce the cost of circulation.
It is understood that the 9 largest Xiangjiang Global Home CBD, with a planned total construction area of ​​about 30 million square meters, is expected to have a total investment of about 120 billion yuan. It is expected to provide 2 million jobs after completion. The annual transaction volume is expected to reach one trillion yuan. Furniture, building materials, home accessories, lighting, artist products, household items, raw and auxiliary materials, etc., have become the backbone of the entire home industry. This scale will directly affect more than 90% of the market share of China's home building materials industry, and gather global imported brands to become the world's largest home industry platform.
Nine major subordinates have fallen into the "three sons" Xiangjiang new circulation mode set sail
It is reported that the current Xiangjiang Global Home CBD in Chengdu, Beijing, Dongxianghe, and Beibeihe New City in Nanjing has been officially launched. The other six major Xiangjiang Global Home CBDs are also actively planning for preparation.
Chengdu Xiangjiang Global Home CBD is located in Chengdu Furniture Industry Park with a planned construction area of ​​6 million square meters. Its first phase of 300,000 square meters of "brand furniture factory wholesale city" began operations on October 1, 2011, in a short period of time has created a new record of the national furniture industry transaction history, and achieved great social repercussions. It is reported that the completed Chengdu Xiangjiang Global Home CBD will drive the output value of Chengdu's home furnishing industry by hundreds of billions, becoming a home wholesale distribution base covering the west, radiating China and facing the world.
Beijing Dongxianghe Xiangjiang Global Home CBD is located in the center of China's northern home base. The total planned construction area of ​​the project is 5 million square meters. It is only 15 minutes drive from Beijing East Central Business District. Upon completion, it will become a global household trading distribution in the Bohai Rim area. The platform, the first phase of the project, has a planned construction area of ​​1 million square meters and has already started construction.
Nanjing Bay Xiangjiang Global Home CBD is located in Nanjing Beibeihe Economic Development Zone. It belongs to Nanjing One-hour Urban Life Circle and is the largest logistics and trade base in East China. The planned area of ​​Nanjing Bay New City covers an area of ​​20 square kilometers. Upon completion, it will become a cluster of trade logistics headquarters, boutique commercial street, conference and exhibition, high-end ecological residence, star hotel, high-grade office building, catering and leisure. It is a grand scale and complete functions. World class prosperous new town.
Accelerate industry integration to build the world's fourth largest home trading platform
At the forum, Liu Zhiqiang pointed out that China's home furnishing industry is being shackled by traditional trade logistics and simple service models, and it is imperative to build a national home business logistics strategic base. Liu Zhiqiang suggested that the existing large-scale domestic trade logistics bases that are being built or under construction should be raised to the national strategic level, and then scientifically unified layout, unified planning, unified land allocation, unified policy support, and unified financial support.
In this regard, experts pointed out that the home trading distribution platform constructed by Xiangjiang Group is different from the traditional business model. This new business model is bound to bring greater development and breakthrough to the Chinese home furnishing industry, which will effectively accelerate the global home improvement. The coming of the times.
The industry believes that after the completion of the 9th Xiangjiang Global Home Distribution Platform, it will effectively stimulate domestic demand, optimize the structure of the home industry, and enhance the comprehensive happiness index of the people; externally, it will also accelerate the integration of the global home furnishing industry, and the Chinese home furnishing industry will also leverage its strength. In the world, Xiangjiang Home Distribution Center will become the fourth largest home trading platform for global homes after Milan, Cologne and Highland.
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