In recent years, with the “post-80s†and the middle class gradually becoming the main force of home ownership, large-sized houses have become popular in the real estate market. The decoration of large-sized houses is different from ordinary home decoration. Usually large-sized homeowners pay great attention to improving their quality of life and quality of life. They have the consumption needs of equipped smart homes to create a safe, comfortable, fresh and convenient living environment for themselves.
In view of this, Nanjing IOT Sensor launched a smart home based on the Internet of Things. It is a residential platform, which combines construction, network communication, information appliances and equipment automation. It integrates system, structure, service, management and control. Comfortable, safe, convenient and environmentally friendly living environment. Smart homes include intelligent lighting, electric curtains, background music, security alarms, building intercom, remote control and more.
It is very simple and difficult to do business in China. The simple thing is that it is easy to touch the doorway. The difficult situation is the ever-changing pattern. It can instantly change the living environment of an industry. Without forward-looking eyes and courage, it is easy to lose.
There are three points in the industry in China that must be used as an important reference. The first is to look at policies, the second is to look at the trends of big brands, and the third is to look at the needs of consumers. The dilemma that China's home appliance industry is currently experiencing in the past few years is also due to the tremendous changes in these three points. Both the national macro policy, brand concentration, and rising costs, including the overall transformation of the consumer groups, have brought negative effects to the home appliance industry and become a very dangerous investment area.
The crisis of an industry is a sign of the rise of another industry. In 2012, industry insiders predicted that the wireless smart home industry is likely to replace the home appliance industry as a new sunrise industry.
From the policy point of view, the government has listed the wireless smart home industry and new energy, cultural and creative industries as strategic emerging industries in the 12th Five-Year Plan, and will invest heavily to support development. From the consumer level, as China is currently in a period of major transition, there are many social unrest factors, and the gap between the rich and the poor continues to widen, causing many Chinese to increase their emphasis on their personal safety and property security.
According to statistics, China’s household consumption expenditure last year was 11.2 trillion yuan, and according to market research, household safety expenditures in developed regions accounted for 8% to 10%, which means that the total market is about 900 billion yuan. 1100 billion yuan. At present, China's relatively independent smart home industry is about 100 billion yuan, which is about 10 billion yuan, which is ten times the current development space. Therefore, it is destined to be a major strategic turning point for the entire smart home industry in 2012.
But to really grasp such an inflection point, it is obviously not enough to have policies and consumers, and it is also necessary to be a backbone enterprise. At present, the biggest problem in the promotion of smart home industry is technical aspects and communication. In terms of technology, enterprises need to invest more funds to learn from the smart home industry in developed countries and the latest technologies and achievements of the intelligent communication industry and turn them into products that conform to Chinese consumption habits.
In terms of communication, there are still many consumers who do not fully understand the characteristics and trends of smart home products. They often think that smart home products are a camera or security door, lacking a sense of all-round protection. Therefore, enterprises not only need to upgrade their technology, but also work hard to do relevant promotion work. They thoroughly roll out such products in the market, so that smart home products can no longer be the first choice of ordinary high-end communities or wealthy people. An essential choice for the family.
At present, the entire smart home industry is still a mixed bag. There are famous brands from abroad including Japan and South Korea, and some well-known brands in China. However, due to differences in their technical focus and target market, the entire industry lacks a leader. Brand and benchmark brand.
Since the development of IOT sensor, several generations of products have been introduced one after another. With the continuous advancement of technology, smart home products will continue to mature and improve. Although smart homes are not yet in a large-scale market application period, with the increasing popularity and promotion of smart home concepts, the demand for smart homes will also grow. IoT Sensing will also be committed to the product of civilians, and strive to develop cost-effective products, develop economical, popular, high-end and other diversified products to meet the individual needs of different users, hoping to promote smart home The development of industry in China has enabled more and more Chinese families to enter intelligent homes and become masters of smart homes.
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