Peng Huan, general manager of Emperor Standard Furniture
[Moderator]: The Da Vinci incident is a matter of great concern in the home furnishing industry this year. This turmoil triggered a series of chain reactions, affecting the intensive areas of imported brands such as flooring and Taowei.
[Peng Huan]: It should be said that through the Da Vinci incident, the problem from a company has now risen to an industrial problem, and finally evolved into the problem of the entire industrial chain. Integrity, let me give you an example. A track is fixed on both sides. It has to be extended from the middle. This is something that needs to be done for a long time. There are several things that are worth reflecting on after the Da Vinci incident: our legal issues. Like the manufacturer's self-discipline or incomplete, it is necessary to monitor and manage the dealers.
In the end, the consumer link has been exposed in recent years, and the mentality of showing off wealth is still very strong. We will convey this issue to our consumers after exposing this issue through the Da Vinci incident. Where are the interests of consumers? In fact, we are a kind of service. In the case of the company, we talk about upgrading and talking about transformation. Now enterprises should talk about an upgrade. We originally sold sales in this aspect of marketing, and how to sell products to consumers. The service is better, but it can persist and the service is not much in the hearts of consumers. Creating value with service is my point of view.
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