At a time when the property market was bleak, the furniture industry, which is closely linked to the real estate industry, survived and relaxed under the most restrictive purchase order in history. At the same time, the market competition is more intense, raw materials and operating costs continue to rise, bringing the heaviest operating pressures to the furniture industry since the 2008 financial crisis. It is learned from the 110th Canton Fair that due to the financial crisis and the European debt crisis, consumer demand in Europe and the United States, which has always occupied an absolute market share, has plummeted. At present, many furniture companies in China are bearish on export prospects and are also cautious about domestic sales.
At present, many constraints on domestic furniture
First, the core competitiveness of the company is not strong. At present, domestic furniture companies mostly rely on exports, but most of the exported furniture products are OEM. Most of the furniture manufacturing enterprises have a low degree of industrial concentration, and they are taking a labor-intensive and extensive management route, which makes the upstream and downstream links of the industrial chain not tight, and increases the cost of the entire furniture industry. In the case of a sharp rise in costs, many companies are under many pressures. The operation of enterprises is not standardized, the quality of personnel is low, and enterprises lack long-term development plans. The management of product design, production technology, quality control, etc. is not enough, and the originality is low. The lack of independent brands has led to a weak overall competitiveness of the furniture industry.
Second, the multi-factor superposition leads to the compression of the industry's profit margin. First, the price of raw materials rose: affected by multiple factors, the prices of paint, adhesives, hardware and other furniture raw materials continue to rise. In terms of timber, the existing forest resources in the country are no longer able to meet the demand for strong wood, and a considerable part of the wood still needs to rely on imports. Second, the increase in labor costs: due to changes in the supply and demand relationship in the labor market in China, the “labor shortage†shows that there is a structural shortage of labor, the supply of skilled workers is in short supply, the skilled workers are generally difficult to recruit, and the imbalance between labor supply and demand areas directly leads to rising labor costs. Third, the appreciation of the RMB exchange rate: The rapid changes in the RMB exchange rate will have a significant impact on export-oriented furniture companies.
Third, the trade barriers have been upgraded, and the export prospects are worrisome. In recent years, the United States has continuously upgraded the technical barriers to imported furniture products, and furniture products are worried about the prospects of US exports. In August 2008, the United States introduced the Consumer Product Safety Enhancement Act, which greatly improved the technical requirements for all contact products for children under the age of 12; in April 2009, the United States announced the "Chinese Wooden Crafts Export Quarantine Requirements", which stipulated that China would lose bamboo. Wood products must be fumigated or heat treated and issued with phytosanitary certificates and traceable traceable signs; in April 2010, the US Lacey Act amendment requires the proof of legal source of timber for each shipment of forest products; 2011 From January 3, the United States "Composite Wood Products Formaldehyde Standards Act" came into effect, and on July 1st, the formaldehyde limit standard was greatly increased. The release of formaldehyde from hardwood plywood should not exceed 0.05 parts per million, and the medium density fiberboard should not exceed one million. In 0.11, the particle board should not exceed 0.09 parts per million. This is by far the most demanding environmental protection law in the United States, and its formaldehyde emission standard is 1000 times higher than the current standard in the world's major countries. The implementation of the above restrictions will inevitably restrict China's furniture exports to the United States.
What can the furniture coating industry do for the furniture industry?
The furniture coating industry and the furniture industry are interdependent and interdependent. The prosperity of China's furniture industry cannot be separated from the promotion of the furniture and coatings industry. In this period of diplomatic difficulties, what can furniture lacquer companies do for the furniture industry? Here I believe that furniture paint companies can at least do three things:
First, quality assurance
Most of the harmful substances in furniture products come from various chemical raw materials used, and paint is one of the most important sources of harmful substances. If furniture coatings companies can provide better products and construction techniques to improve the quality of furniture products, it is enough to effectively reduce the impact of foreign trade barriers on furniture exports. At the same time, through the high-quality painting effect, it can not only enhance the competitiveness of products in the era of homogenization, but also overflow more value-added such as environmental protection and artistry, and increase corporate profits.
Second, cost control
Most of China's furniture manufacturing enterprises have a low degree of industrial concentration, and they are taking a labor-intensive and extensive operation route, and the profit rate is relatively low. The effective control of cost can not only increase the profit margin for enterprises, but also enable enterprises to grasp more initiative in the fierce competition. In the crisis era, cost control will even determine the survival of enterprises. Among the total cost of furniture production, painting accounts for about 13%, while the average profit margin of the Chinese furniture industry is only maintained at 3% to 5%. Furniture coating enterprises can effectively reduce the coating cost of furniture enterprises from the aspects of product price, logistics distribution and painting process. If the furniture manufacturer chooses advanced coating technology, such as the more popular UV coating, it will realize the flow-type production and greatly improve the production efficiency. At the same time, a UV production line can be operated by only a few skilled workers, greatly reducing the coating. Labor cost.
Third, strategic cooperation to enhance core competitiveness
The upstream and downstream links of China's furniture industry chain are not tight. The company lacks long-term development plans. The management of product design, production technology and quality control is not enough. As a result, the overall competitiveness of the furniture industry is not strong, and it will be very passive in the face of crisis.
In the face of crisis, furniture lacquer enterprises and furniture enterprises should form a strategic cooperative relationship. The two parties jointly develop furniture lacquer products that meet the needs of consumers according to the actual needs of the market, and solve the problems in the painting process in the production process and design process. Furniture from the professional painter's point of view for furniture companies in the coating cost, design, research and development, process design and even marketing management, popular information to give furniture companies a comprehensive help.
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Xingtai Wosen Mirror Industry Co., Ltd , https://www.wosenmirror.com