The current dilemma faced by the newspaper industry is essentially the intensification and amplification of the impact of the Internet development and digital communication technology on the newspaper industry. The high technology newspaper digital technology platform provides a new choice for newspaper users to respond to this change. I will introduce this new product to you in several installments:
General introduction of the platform
Gaoshu Digital Newspaper Technology Platform is a technical support platform that supports the development of digital newspaper industry strategic planning. It supports the comprehensive digital business and management of the newspaper industry, including composite content publishing services (newspapers, online media, mobile media, outdoor media, etc.), main business operations, internal management services, and external customer service services.
The technology platform is based on "all media, large platform", and is built according to the overall design structure of "two networks, three libraries, five platforms and one portal".
Two three five one model of Gaoshu digital newspaper technology platform
Two networks (divided from the network structure)
Intranet: The group's internal network runs most of the core business applications in the intranet, and is connected to various servers, core storage equipment and other important facilities.
External network: Untrusted external network, Internet or metropolitan area network. The external network runs some external service applications, such as content publishing and public services.
DMZ zone: The internal and external networks have different levels of security, and there is a security boundary between the internal and external networks.
Three libraries (divided by business)
Multimedia content library: It can be divided into material class library, process class library, achievement class library, reference class library, support class library, etc. according to the links and functions generated.
Business operation library: advertising library, basic distribution database, customer service center library, printing library ...
Management database: human resources, administrative management database, financial database, operating status database of each peripheral enterprise, customer relationship database ...
Five platforms (divided by business functions)
Content production platform: content collection, editing, processing, publishing platform Business processing platform: advertising, distribution, logistics, B2C and other business processing platforms.
Customer service platform: the newspaper's unified external service and business acceptance platform is the connection channel between internal work and external service data.
Decision management platform: Group-level management and decision-making platform.
Network support platform: Supports all the above application platforms such as network and security technology platforms.
One portal (application integration portal)
It integrates the portal function and the collaborative office function. It is an internal integrated management portal and personal office platform for information sharing and platform comprehensive access control of newspaper units.
[next]
Platform construction content
Constructed a content production platform that adapts to various media forms. The platform reduces the relevance of the content production process and content representation, expands the extension of "content" to include various forms of text, images, audio, video, animation, etc., and expands the "production" capability of content to At the same time, for the processing and processing of the above-mentioned various forms of materials, the content distribution channels have been expanded from traditional single channels to paper media, network media, mobile media, outdoor media and other channels.
A multi-level and three-dimensional management model of "basic business processing →→ business operation monitoring →→ analysis and decision management" has been constructed. The "business processing" system manages specific business processes, the "operation monitoring" system manages the operational status of each business, and "analysis and decision-making" is the mining and analysis of operating data to provide a digital basis for the group's decision-making. This hierarchical management model does not require the decision-making layer to interfere with the specific business processing process, but allows the decision-making layer to control the specific business status in real time and correct it.
Built a core database of digital assets in the newspaper industry. Including content resource library, customer resource library, channel resource library, internal management library, etc., to support the high integration of internal resources of newspaper groups, media groups, newspapers, etc., and maximize the value of internal resources.
Realized the real media fusion. The same news content is processed and released by different media according to their own communication characteristics. At the same time, these media will use the news content as a link to establish a cooperative relationship between the media that supports each other rather than competes. Media integration is an extension of the news content processing chain and value chain, and is an inevitable way to maximize the value of news content. The high-tech digital newspaper technology platform supports media fusion in two ways: one is that multiple media collaborate to publish the same news content, and the other is that an editor can publish a piece of news content to multiple media after being processed differently.
Case
Ningbao Group ’s digital newspaper technology platform combines the Group ’s strategic thinking of “creating a press and publication culture communication group with the multimedia industry as the core, newspapers, periodicals, books, networks and other multimedia interactive developmentâ€, and contacts the group ’s existing Ningbo Daily, Ningbo Evening News, Southeast Commercial newspaper and Ningbo China. These three newspapers and one network in the four content production departments of the print media acquisition and distribution process and digital media acquisition and distribution process. It integrates the content and business of traditional paper media and various new media, creating the first composite digital platform in China that integrates multimedia content production, all-media information dissemination, and all-group management and decision-making. At present, the entire platform has been developed and put into use.
Summary
The high-tech digital technology platform has established a centralized management model of digital assets centered on content resources. Established an open docking technology mechanism with "platform as the core" and "media application as the plug-in" to ensure the ability to "rapidly create new forms of media and new services". The platform uses new data analysis and mining technologies to support The analysis, decision-making and management based on digital technology means further gather and forge the core competitiveness of the newspaper industry in the future.
The high-tech digital newspaper technology platform adopts a componentized design method, which can extract and combine personalized platforms of different sizes and different construction contents according to different users' applications to meet the needs of users in different development stages.
Content production platform
The content production platform is a platform that can collect, process, and publish content in various media forms. The content production process is oriented to all media, including existing print media and digital media as well as new media in the future.
The content production platform is divided into the following four main subsystems:
1. Content collection system: a complete process from the generation of news clues to the production of interview tasks, the assignment of journalists to interviews, and the writing of articles after interviews. At the same time, it also includes the manpower support and equipment and vehicle management for the interview during the execution of the interview task.
2. Content processing system: the process of editing various types of manuscripts after the original manuscripts are available, and the process from manuscripts to page issuance.
3. Content publishing system: Through the definition of publishing rules for various manuscripts, the content of manuscripts that meet the conditions will be published to the designated location.
4. Configuration management system: configure the background of the system, define the relevant information of the manuscript and the relevant information of the layout position.
Main features of content production platform
All-media-oriented content production center: complete the entire process support from multimedia content collection, multimedia composite manuscript processing, and all-media publishing and docking in one platform;
Content resource management center: unified management of all content resources generated during the entire process of collection, processing, and release, to achieve safe storage, high sharing, and reuse of content assets;
Core + plug-in scalability: With content resources as the core, any new content carrier can be easily docked with the core as a plug-in, continuously expanding the management boundary of the platform;
Standardization of content data management: adopting international / national standard classification and markup language to meet the needs of content information exchange between news and information units;
Real-time reading and editing interaction mechanism: Based on the Internet and wireless communication technology, real-time reading and editing interaction is realized;
[next]
The main technological innovation of the content production platform
Rich Media Editor Technology
The main characteristics of the rich media editor are reflected in two aspects: first, the editor can receive content in all media formats, such as text, pictures, audio and video, Flash, etc .; second, the editor can publish information to different carriers, Such as newspapers, websites, mobile phones, outdoor display screens, etc.
In the past, the editors were oriented to a single content. For example, when processing text, images cannot be processed (images must be processed in other applications and then placed into text). When processing images, text, audio and video cannot be processed file. In the all-media editor designed for this project, content in almost all formats can be included. Under one interface, editors can process content in text, pictures, Flash and other formats at the same time.
The rich media editor can not only process content in multiple formats, but also publish the content to multiple carriers simultaneously. For example, when editing a news item, you can specify to publish the item to newspapers, website news channels, Internet TV channels and other three media. At this time, the text and pictures can be automatically published to newspapers and website news channels. Text summaries and video files can be posted to Internet TV channels at the same time.
Establishment and restriction mechanism of content sharing mechanism
The characteristics of new media publishing must be achieved with the help of professional processing technology. Therefore, a system that can not only complete the publication of traditional paper media but also realize the multi-dissemination of digital media is very suitable for the needs of domestic newspapers. of. The new cross-media publishing platform is bound to break the traditional management and benefit distribution mechanism formed by the form of media. Therefore, the design of the content production platform needs to be able to reasonably cross the transition barriers of the new and old systems and the old and new mechanisms in order to be promoted and applied.
In the content production platform of Gaoshu Digital Newspaper Technology Platform, through the collaborative interview mechanism, content value computer system, and content sharing mechanism, the contradictions in the above-mentioned practical application are effectively solved, and the coexistence management of traditional publishing and digital publishing is achieved. The setting of the sharing mechanism combined with the setting of the value coefficient of news items can not only support centralized interviews and feeds, but also support the needs of various media units for independent interviews and manuscript sharing, and help enterprises smoothly complete traditional print media in the newspaper industry. The transition from publishing business to cross-media business.
Technical mechanism of open docking between "core" and "plug-in"
Core: Centrally manage all news content to form a core resource library with a standard and open interface to the outside world.
Plug-in: Any content carrier can be used as a plug-in to connect with the "core".
Objective: To change the traditional approach of "one carrier and one system" and improve the newspaper industry's ability to "rapidly create new forms of media and new services".
Based on the "content-centric view", a centralized management model of digital assets with content resources as the core will be established to further converge and forge the core competitiveness of the group and meet the needs of the group's diversified business development in the future.
Any new form of media will be content-based, carrier-based, and audience-oriented. Therefore, we can regard the content as the core and the carrier as the plug-in. Once the core is designed, the plug-in can be added or removed at any time. Perhaps there will be more updated technologies in the future to replace some of the content and technologies currently planned, but it will not affect the core content data organization.
Digital technology, network technology, and communication technology are constantly changing, constantly creating new forms of content distribution and new consumption models. We can never predict what new media forms will be produced in a few years, so it is impossible to create production and release technologies suitable for various media forms in advance, but we can establish an open interface technology mechanism based on the core library of content resources. At any time, newspapers can easily integrate new media forms and new services into this technology platform. For example, the system provides integrated use of professional tools such as Adobe Photoshop and Dreamweaver during content processing through plug-ins. [next]
Fast layout generation technology
The content production platform is to manage the entire process of the content business. It can not only achieve content sharing, but also achieve one-process multi-channel publishing for various release media on the unified platform, which can not only process multimedia content, but also Support all media release channels.
The rapid layout generation technology is the fundamental method to solve the problem of timeliness and low cost of content publishing when multiple carrier forms coexist, such as template layout technology and automatic layout conversion technology.
1) Template layout technology is suitable for all digital media, editors only need to pay attention to the content, and the layout effect is automatically completed by the template.
2) The format conversion technology is suitable for media with the same format and content but different reading and saving methods. For example, the PS layout file and PDF layout file of the newspaper, the PS layout file of the newspaper and the network digital newspaper layout file.
Absolute normativity when generating source layouts is required. For example, in the layout of newspaper layouts, the article area, title area, and picture area must be absolutely distinguished.
With digital content as the core, a one-click "one-process full media release" adapted to the characteristics of the carrier can be directly completed in a platform without the need for reverse layout or data format processing. It can be docked and changed with any content carrier (plug-in) The traditional approach of "one carrier and one system" improves the newspaper industry's ability to "rapidly create new forms of media and new services."
Introduce knowledge management theory
Providing readers with innovative, professional, time-effective, and rich content cost products is a manifestation of the core competitiveness of content providers. However, in the industry, no matter whether it is manual indexing of news content during the operation of specific information systems, there is still a lack of a The knowledge base with "self-learning" function has caused a huge waste of many valuable information resources.
The high-tech digital newspaper technology platform adopts knowledge management technology, which can automatically extract and analyze the content of any news manuscript when it is stored in the database, forming a content summary and subject headings. At the same time, through semantic analysis, it is promulgated in accordance with the country. The Chinese news information classification standard automatically classifies the content, and truly realizes the knowledge management function of the content.
In the content production platform, the "Chinese News Information Classification Standard" is placed in the background in the form of application software functions, which can provide tools for the recombination of various news content resources, breaking through the separation of different types of news, and achieving text, pictures, The unified classification of different forms of news information, such as audio, video and network files, is conducive to the timely and comprehensive collection and editing of news information resources, and it is conducive to more in-depth or individual reports on the same news event from different angles. It is also convenient to edit similar information into new content products (such as books, picture collections, etc.). To facilitate the value-added development of news content and maximize the value of news content resources.
The classified content can be entered into the knowledge base according to the choice, providing multi-directional knowledge retrieval support for the entire group of personnel.
White Vinyl Glove
1.Powder or Powder free ,2.white colour
3.passed FDA510K ,EN455,EN374,ISO9001,ISO13485 etc.
4.AQL:1.5,2.50,4.0 ;Medical grade and Industrial grade ,food grade ,electronic grade etc.
5.Size: S,M,L,XL,XL etc.
5.no latex and non sterile
6.beaded cuff;sigle use only
7.soft and comfortable.
8.OEM or ODM packing.
9.usage widely for hospital medical examination,health care,hotel ,restaurant ,home cleaning etc
White Vinyl Glove,Vinyl Gloves Allergy,High Sensitivity White Vinyl Gloves,White Vinyl Disposable Gloves
Zibo Hongye Shangqin Medical Science and Technology Co.,Ltd. , https://www.vinylgloves.cn