Traditional Chinese Culture Elements and Modern Graphic Design (Part 2)

4, the use of traditional graphics in modern design

Throughout the ages, the Chinese people have created brilliant national culture with diligence and wisdom. His works are vivid and well-known. Such as dragons and phoenixes in animal patterns, kylin, lions, tigers, and turtles; plums, bamboos, chrysanthemums, peonyes, and lotuses in plant patterns; gatekeepers, Zhong Xu, longevity, and eight immortals in figure patterns; Director, Fang Sheng, Shuang Qiang, Babao, and Nine Chapters; a group of Heqi in the text patterns, Erlongxizhu, the Four Seasons Peace, the Six Contract Spring, the Eight Immortals Heshou, etc. These human beings are jealous of beauty and hope. With longing patterns for happiness. Pictures 5 and 6 use dragon and kylin lines respectively as design elements in modern tea packaging.

(Picture 5) (Picture 6)

(II) Application of Chinese Traditional Cultural Elements in Modern Moon Cake Packaging Design

From the neolithic period Banpo's "Human Facing Painted Pottery Basin" to the Han Dynasty portrait stone "The King of Thorn and the King of Qin", from the enamel pattern on the bronze ware to the tile in the Qin and Han dynasties, the shapes of the figures are different from the ancient style. An Interpretation of the Image of Social Life in Different Periods . Many works with distinctive ethnic characteristics and cultural connotations have been inspired by traditional graphics.

China's "Longfeng culture" has a long history, and it has far-reaching influence on Chinese art creation. Let's take a dragon pattern as an example to see the fusion of ethnic culture and modern design.

Long, this special and magical art image was created by ancient artists and literary artists who created beautiful animals. It consists of antlers, tiger's eyes, lion's nose, cow's ears, hawk's claws, scales, and snakes. There are flames on the legs and dorsal fins on the ridges. They look radiant and full of spirit. They are seen as gods and monsters that can fly into the sea. It has entered the forest of Oriental art with its unique artistic features and has become a symbol of the origin of Chinese nationalities and cultural indecision. In China's architecture, Furniture, stage, textile embroidery, gold and silver vessels, ceramics, lacquerware everywhere shine its extraordinary splendor, has become the soul of the Chinese nation's pattern. The dragon pattern is suitable for various forms of change and has a high modeling value. Nowadays, the dragon has come from a distant history and has gone through all aspects of real life after being dressed by artists.

In modern packaging design, such as picture 6, the dragon's traditional Chinese pattern was successfully used, and combined with Chinese unique calligraphy, the dragon image was blended with the Chinese traditional Mid-Autumn Festival, and its artistic language was deep. Deeply attracting consumers, the image of these dragons is elegant and unique, simple and dignified, and intriguing.

For example, pictures 8 and 9 show the modern interpretation of the Chinese pattern of auspicious figures in the ancient China. In the moon cake package, the buttons in the Tang suit are also used. These traditional elements are very cleverly integrated into modern designs.

Picture 10: "Favorable Moon" is more about adopting a homonym, indicating that the Mid-Autumn Festival is a family reunion. The entire package is full of rich traditional complexes.

(Picture 7) (Picture 8)

(Photo 9) (Photo 10)