The packaging container is designed to conform to the protection functions, the use functions, the excep- tional functions, the sales functions, and the process technology required for all commodities. How to make the packaging design more beautiful, so that people can bring people spirit while using the goods The beauty of the United States and the taste of art, thus promoting people's desire to purchase goods. So what kind of form is beautiful? There are many forms of beauty. Let's talk about the following aspects.
First, change and unity
Change - diverse and beautiful.
Unity - harmony, integrity, connection, and regularity.
In the plastic arts, there is no change in the unification of the light, which makes it inflexible. With changing shapes, it is full of vitality and appeal. On the contrary, if the changes are not uniform, they will appear disorganized, unified, and the modelling will be harmonious and full of overall beauty. Therefore, the change of container shape and the unity of the United States should be to seek change in unity and seek unity in change.
How to make changes and use contrast is the best way to make changes. There are many ways to compare. Here are some comparisons.
1. Line type comparison
The shape of the line mainly refers to the outer contour. There are many shapes of lines, such as straight lines, large arcs, micro arcs, large curves, micro curves, long lines, short lines, etc. These lines determine the shape of the shape. The contrast between different shapes of lines is the linear contrast of the shape.
1) Change in Unity
If a styling uses a linear combination of shapes, then this styling is absolutely harmonious and monotonous. However, if this line type is dominant, then another line type that contrasts with it is used as a supplement. This styling is There is a change in the unification and it is vivid.
2) Seek uniformity in change
The over-contrast and changeable linear combination modeling has the following methods to achieve unity: (1) The mutual penetration between line types. (2) The processing between lines of comparison is organized, organized and regularized. (3) Contrasting lines form a certain internal relationship and are processed according to certain laws and methods. Although this shape is combined with a large arc and a large straight line, the lines form a certain internal connection and achieve unity.
2. Volume comparison
The shape of the container is a certain volume of shape, so we can also study the change of shape from the relationship of the shape of the container. Volume refers to the sense of weight given to the volume of the various parts of the shape that are clearly demarcated. Volume comparison is a comparison of volumetric sensations. We can consider from two aspects.
1) Comparison of the volume of the same shape
The same shape is equally uniform if the contours are equal, but it often appears tedious. At this time, if there is a size contrast between the volumes, the changes can be made.
2) Contrast volume comparison
Contrasting the volumetric contrast of the shape is coordinated by the following methods: (1) The infiltrators infiltrate each other and connect them.
(2) Adopt the transitional method, that is, one form slowly transitions to the other form. (3) To increase the degree of contrast of their proportions between different forms, so that the smaller part will set off the larger part, so that the larger part will give people a more prominent and more characteristic, and vice versa, it may also make small Some of the more detailed and sophisticated.
The volume of each part of the modeling is sometimes inseparable from the needs of the function. We must deal with each volume relationship well, so that the shape has an overall harmonious beauty.
3. Comparison of space and reality
Container shape is three-dimensional, it occupies a certain space. The real space is the space that the container actually possesses. The virtual space is the space outside the entity and surrounded by the entity. The use of virtual space contrast to obtain the change of the shape can make the shape change rich and intriguing.
There are three aspects to the comparison between virtual space and reality:
1) Comparing the virtual and real space and coordinating processing, the phase contrast between the actual and the actual, can make the shape appear more abundant, and can better reflect the sense of form.
2) The same subject but different forms of virtual space in the development and development of the attachment will have different visual sensations.
3) Emphasize that solid space entities appear to be steady and generous. However, if you emphasize the virtual space entity, it is light. Whether it is emphasizing real space or virtual space, there must be imaginary realism, and we must not come up with some imaginary space.
Second, repeat and echo the United States
The repeated beauty in the plastic arts is the repeated application and repeated appearance of the main characteristics, main styles, and regularities of the modeling, which makes the modelling appear to have the beauty of repeated echoing in the changing art. For example, in the series of cosmetics design, some use the styling line type repetition, some cover type complete repetitive series, some are repeated or the same material, and so on. These series of repeated factors are used to design the series.
Third, rhythm and rhythm beauty
Rhythm and rhythm is a sense of formality that has rationality, order, and regularity.
Fourth, symmetry and balance beauty
Symmetry has a solemn, generous and stable beauty. The general performance is symmetrical.
First, change and unity
Change - diverse and beautiful.
Unity - harmony, integrity, connection, and regularity.
In the plastic arts, there is no change in the unification of the light, which makes it inflexible. With changing shapes, it is full of vitality and appeal. On the contrary, if the changes are not uniform, they will appear disorganized, unified, and the modelling will be harmonious and full of overall beauty. Therefore, the change of container shape and the unity of the United States should be to seek change in unity and seek unity in change.
How to make changes and use contrast is the best way to make changes. There are many ways to compare. Here are some comparisons.
1. Line type comparison
The shape of the line mainly refers to the outer contour. There are many shapes of lines, such as straight lines, large arcs, micro arcs, large curves, micro curves, long lines, short lines, etc. These lines determine the shape of the shape. The contrast between different shapes of lines is the linear contrast of the shape.
1) Change in Unity
If a styling uses a linear combination of shapes, then this styling is absolutely harmonious and monotonous. However, if this line type is dominant, then another line type that contrasts with it is used as a supplement. This styling is There is a change in the unification and it is vivid.
2) Seek uniformity in change
The over-contrast and changeable linear combination modeling has the following methods to achieve unity: (1) The mutual penetration between line types. (2) The processing between lines of comparison is organized, organized and regularized. (3) Contrasting lines form a certain internal relationship and are processed according to certain laws and methods. Although this shape is combined with a large arc and a large straight line, the lines form a certain internal connection and achieve unity.
2. Volume comparison
The shape of the container is a certain volume of shape, so we can also study the change of shape from the relationship of the shape of the container. Volume refers to the sense of weight given to the volume of the various parts of the shape that are clearly demarcated. Volume comparison is a comparison of volumetric sensations. We can consider from two aspects.
1) Comparison of the volume of the same shape
The same shape is equally uniform if the contours are equal, but it often appears tedious. At this time, if there is a size contrast between the volumes, the changes can be made.
2) Contrast volume comparison
Contrasting the volumetric contrast of the shape is coordinated by the following methods: (1) The infiltrators infiltrate each other and connect them.
(2) Adopt the transitional method, that is, one form slowly transitions to the other form. (3) To increase the degree of contrast of their proportions between different forms, so that the smaller part will set off the larger part, so that the larger part will give people a more prominent and more characteristic, and vice versa, it may also make small Some of the more detailed and sophisticated.
The volume of each part of the modeling is sometimes inseparable from the needs of the function. We must deal with each volume relationship well, so that the shape has an overall harmonious beauty.
3. Comparison of space and reality
Container shape is three-dimensional, it occupies a certain space. The real space is the space that the container actually possesses. The virtual space is the space outside the entity and surrounded by the entity. The use of virtual space contrast to obtain the change of the shape can make the shape change rich and intriguing.
There are three aspects to the comparison between virtual space and reality:
1) Comparing the virtual and real space and coordinating processing, the phase contrast between the actual and the actual, can make the shape appear more abundant, and can better reflect the sense of form.
2) The same subject but different forms of virtual space in the development and development of the attachment will have different visual sensations.
3) Emphasize that solid space entities appear to be steady and generous. However, if you emphasize the virtual space entity, it is light. Whether it is emphasizing real space or virtual space, there must be imaginary realism, and we must not come up with some imaginary space.
Second, repeat and echo the United States
The repeated beauty in the plastic arts is the repeated application and repeated appearance of the main characteristics, main styles, and regularities of the modeling, which makes the modelling appear to have the beauty of repeated echoing in the changing art. For example, in the series of cosmetics design, some use the styling line type repetition, some cover type complete repetitive series, some are repeated or the same material, and so on. These series of repeated factors are used to design the series.
Third, rhythm and rhythm beauty
Rhythm and rhythm is a sense of formality that has rationality, order, and regularity.
Fourth, symmetry and balance beauty
Symmetry has a solemn, generous and stable beauty. The general performance is symmetrical.
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