Experts move: how to integrate commodity packaging and security (a)

Anti-counterfeiting is an old topic. With the continuous increase in the types of goods on the market, packaging anti-counterfeiting has emerged as a new scene in the field of anti-counterfeiting. Its attractiveness lies not only in the anti-counterfeiting technology itself, but more importantly, the organic combination of packaging and anti-counterfeiting, creating a new concept of personalized packaging.

For a wide range of goods on the market, businesses in order to protect the credibility of their products, invested a lot of manpower and material resources for security, and most of the implementation in the packaging. As large as cigarettes, famous wines, small toothpastes, and soaps, the types of anti-counterfeit technologies used and the difficulty are not without their attention. Anti-counterfeit efforts are required to pay back. What exactly are the technological inputs and capital investment effects of commodity manufacturers on packaging anti-counterfeiting? And how should we integrate security with product packaging? We listened to people in the industry.

Gripping degree

As we all know, the initial anti-counterfeiting technology is a patent for special printing products such as banknotes and certificates, and the anti-counterfeiting technology it employs is not only high in technological content, but also in complicated form, and the input cost can also be imagined. If the "Yangchun Baixue" anti-counterfeiting technology products are applied to the packaging industry where the demand is increasing, the transition from the document anti-counterfeiting technology to the ordinary packaging anti-counterfeiting technology will inevitably occur. After all, there is a difference between anti-counterfeit packaging and anti-counterfeiting of banknotes and documents. The anti-counterfeiting technology suitable for ticket can not be copied to the packaging. Therefore, some unsatisfying places appear in the packaging anti-counterfeiting, only one cost, some high-end anti-counterfeit Technology is costly and difficult, and most packaging products cannot afford it. Therefore, when choosing the anti-counterfeiting technology for packaging, the standards between anti-counterfeiting technology and the anti-counterfeiting technology of the document should be properly grasped. Xu Shenglin, general manager of Beijing Anxin Anti-counterfeiting Technology Development Co., Ltd., has been committed to the development and application of packaging anti-counterfeiting technology for many years. Xu Zong thinks that “the technology of document anti-counterfeiting and packaging anti-counterfeiting is different, the document is a kind of high-security product, and anti-counterfeit is its The most basic requirement is that the design should be subject to anti-counterfeit; while the packaging is different from the anti-counterfeiting, the design is the primary problem, and the anti-counterfeiting is only an auxiliary technology. Therefore, the packaging anti-counterfeit design can not be transferred to the ticket security design, but some of them can be communicated. The technology is transplanted to the packaging anti-counterfeiting, that is, according to the requirements of the packaging, its essence is used in the local packaging." If the use of the pattern design anti-counterfeiting technology commonly used on documents is applied to the whole package, not only the style of the package is changed, but also the cost is increased. The effective method is to use the anti-counterfeiting technology on the back of the product label or only on the product specification, which not only can play a good anti-counterfeiting effect, but also because the use of small area, the cost increase is not much, will not destroy the packaging The overall style.

Zhang Yanchen, chief engineer of Beijing Haiwei Shenzhou Data System Technology Co., Ltd., who has fought in the field of anti-counterfeiting for many years, said, “The bills and certificates are just a security label, a narrow concept of security, and the packaging is broad, and the anti-counterfeiting labels are only It is a part of the packaging, that is, the more specific the packaging, the more it can be combined with anti-counterfeiting.In fact, the personalized packaging already has the effect of anti-counterfeiting.Second, the packaging and printing are closely integrated in the printing process. All aspects of the various aspects, all aspects of the packaging can be personalized design to achieve the effect of anti-counterfeiting, and not necessarily rigidly adhere to the commonly used anti-counterfeiting technology."

Quantities Clothing

How to choose the anti-counterfeiting technology products that you need from numerous anti-counterfeit technologies, and how to design their packaging anti-counterfeit programs based on the value of the products?

Zhang used four anti-counterfeiting technology products that are commonly used in packaging:

(1) The materials used in packaging printing can be used to package anti-counterfeit designs. Taking paper as an example, it can be divided into active security paper and passive security paper. Active anti-counterfeit paper includes watermark paper and various traces of paper; passive anti-counterfeiting paper is mainly anti-copy paper or anti-copy design. At present, anti-copying technology is more common in China. Watermarked paper accounts for the vast majority of printed anti-counterfeiting papers, and it has been rapidly developed and applied in recent years. It can be designed into different colors according to the needs of customers, giving different technical performance.

(2) Printing materials and new processes play a very important role in packaging anti-counterfeiting. In the early 1990s, large-scale use of fluorescent inks began in the country. Following this, the application of some new fluorescent materials such as ultraviolet light, infrared light, and photochromism made the functions of anti-counterfeiting ink more and more diversified due to its flexibility of use. And the convenience of testing, there will be more room for development in packaging and printing. In addition, with the development of printing consumables, development and application of new processes such as UV printing, the ingenious combination of printed materials and printing processes will gradually become an important means of packaging anti-counterfeiting.

(3) Make reasonable use of the design of printing plate design. Shading anti-counterfeiting design is a kind of printing technology with the lowest cost and better anti-counterfeiting effect. Its design using lines can produce rich changes and realize various special printing effects such as refraction and latent images. The unique feature of shading security design is that it can be completed synchronously with the packaging design. If it is used well, it can also add icing on the packaging design.

(4) The computer data management system is the final direction of packaging security. The use of database management tools, design and production of special or unique digital, and then stored in a computer for query checking. For example, telephone code anti-counterfeiting technology and bar code anti-counterfeiting technology are now used. Moreover, the significance of the data management system is that it can extend the security of packaging to the process of storage, circulation and management of goods.

In short, according to the different requirements of customers, the above four types of anti-counterfeiting technologies can be reasonably used to carry out product packaging anti-counterfeit design or personalized packaging design, and at the same time, anti-counterfeiting will not increase too much.

(to be continued)