The thinking of fast food industry (2)

During the SARS period, KFC and Pizza Hut responded positively to the Chinese Government’s call for “Catch SARS prevention and control and economic development on the one hand”. With the change in consumption patterns, we actively adjusted the food supply methods and continued to develop new products to ensure the late and later period of SARS. Business continuity. During the SARS period, Yum! Group increased and strengthened the restaurant's take-away, delivery and KFC car shuttle service. Some takeaways accounted for one-third of the restaurant’s turnover, and the nation’s first “car shuttle restaurant” also ushered in peaks. Everyday, hundreds of vehicles travel daily, and every day during SARS The vehicle to buy meals has increased by 100% over the past. During the period of SARS, Yum! Group successfully completed the introduction of another brand “Taco Bell” in the Chinese market. On May 22, Ta Kezhong, the world’s largest Mexican restaurant chain giant, landed in Shanghai and demonstrated “Yumm”’s confidence in the Chinese food and beverage market.
Finding Business Opportunities from the Crisis Chen Lan, Chairman of Malan Ramen Fast Food Chain Co., Ltd., can withstand the test of atypical pneumonia, consistently provide satisfactory services to consumers, and to a certain extent determines the position of Malan in the fast food industry competition.
In the face of the crisis, Malan Ramen Fast Food Chain Co., Ltd. has taken active and effective preventive measures. We thoroughly sterilize the entire process, including thorough cleaning and disinfection of all chain stores in the company building. Disinfect all vehicles used by the company and provide that all newly purchased and rented vehicles must be sterilized before they can be put into use. Malan Ramen Chain Stores and company canteens all use disposable tableware. Food and tableware coming out of the kitchen can no longer go back to the kitchen. This eliminates the SARS transmission from food.
In the face of the crisis, not only defense but also attack. As SARS hit, the sales revenue of the catering industry dropped sharply, and Malan was also unavoidably affected. However, in the face of disasters, the Malanians looked further. After SARS, the catering industry will re-shuffle the cards in the survival of the fittest, and who will win or lose will be in the SARS period. Those restaurants whose quality of service is too close, lack of funds, and weak strength are bound to face unsustainable business situations. This is exactly what Ma Lan is looking for. We will replace these companies that have been eliminated by the market and provide them with convenient, hygienic services to our customers. Whether it is possible to transform Maran’s advantages into winning and providing more real estate for Malan is crucial. The assault of the real estate development department began during this difficult period. They actively searched for shops, and some of the restaurants that were forced to close by the influence of the SARS became their loot. After the disaster, a number of new Malan Ramen chains will open their faces to welcome customers.
Weak water, three thousand drink a spoonfuls Beijing General Manager of Yoshinoya Fast Food Co., Ltd. Zhao Shen Beijing Yoshinoya is the only Japanese-style nutritious fast food in the Yoshinoya System that has no Japanese shares and is operated by the Chinese, adhering to the tenet of "Conscience Quality, Healthy and Delicious" In the face of the SARS test, it insists on serving customers and serving the society. Since June, sales have returned to the highest level in history. In addition to the government's support and team's concerted efforts, the results also benefited from Yoshinoya's "special, professional" operating principles.
Yoshinoya's business is very specific and only sells a bowl of beef rice. Yoshinoya is a specialty store founded by its founder, Matsuda Ryoichi, in 1899, in Meiji 32, Japan, and sells only “cheap, fast, and delicious beef rice bowl”. There has been almost no change in the varieties that have been in business for more than 100 years. In Japan, Yoshinoya still sells only beef rice. This seemingly simple but contains ordinary people is difficult to understand is not simple. After all, few people can repeat simple labor for 100 years. In 1971, Yoshinoya began to move toward the world. Currently, more than 1,100 chain stores are opened in Japan, the United States, Singapore, South Korea, and China (Beijing, Shanghai, Taiwan, and Hong Kong).
Yoshinoya is very professional and we believe that only professional is the best. A dedicated operation provides Yoshinoya with the possibility to focus on achieving specialization within a specific market. Based on its “cheap, fast, and delicious” concept, Yoshinoya refines, converts, and decomposes complex technologies and services according to the requirements of simplification and clarification in accordance with the principle of speciality and professionalism into the criteria for the duties and responsibilities of processes. Staff standardized (programmed) and simplified operations. After 20 hours of pre-employment training, the staff can master the basic operating skills, ensure Yoshinoya's taste and service standardization, and ensure Yoshinoya's unique operating characteristics.
Yoshinoya is actually not the "Japanese cuisine" that people are accustomed to in the concept. It is a very Chinese-styled rice fast food that is almost the same as Chinese food. Compared with Tokyo, Beijing only added two varieties of “chicken rice” and “Dongpo rice.” Both the taste, the dining style, and the amount of meals are very consistent with Chinese dietary habits. Its "deliciousness" comes from the pursuit of high quality of raw materials, using fresh and superior raw materials, auxiliary materials, processing techniques and processes to meet the deep demands of quality; its "fast" is to meet customers' hurry and fight for The needs of the largest source of tourists, because all operations are standard operations after scientific refining, it will become a fact that guests order food within one minute after ordering. The high efficiency makes its seat turnover rate quite high; “cheap” is the inevitable result of puerile, high efficiency. (To be continued)

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