Progressively developed cross-media publishing

According to a survey of potential markets from the summer of GRAPHIC ARTS magazine in the United States, the term CROSS-MEDIA is quite popular among many printing companies because more and more companies have invested in this area. plan.
In many companies that design and produce (including print designers, advertising agencies, corporate design departments, and commercial photographers, etc.), 53% of companies use "transmedial" publishing in publishing companies (including magazines, For calendars and book publishers, 61% of companies also implement "transmedial" publishing programs. However, only 37% of companies in the network design and development (including advertising agencies, network organizations, etc.) use "transmedial" publishing.
These surveys show that those companies that are closely related to printing do the most work in terms of “transmedia”, and those who are far from printing companies do less work. Almost half of publishers (49%) believe that "transmedial" publishing is strategically important for the survival of enterprises, and the same is true for companies that design and produce (42%), and only 1/5 of network design and development companies see This strategic significance of "trans media" publishing.
Most companies began to pay attention to "transmedial" publishing and did a lot of work, including transferring printing to other media. Customers want their products to appear online. On the other hand, some customers highlight their products through radio broadcasts and other new media.
However, companies that have already seen the benefits of the new media will no longer use the print media. This is not to say that the status of printing will be reduced under the influence of "other media," but we do see media that are not printed. The status keeps rising in the hearts of customers.