-- Huang Haiyu extreme design
The DVD is a new generation of video player products. It is a product that delivers complete digital processing from source to program. It can be said that it is an indispensable program player for realizing home theater. The DVD player is a digital miracle of the end of the 20th century. It is the crystallization of the marriage of high-tech and entertainment. However, when it first appeared, most people were still intoxicated by the low cost of the VCD. They did not pay much attention to this high-tech product because its price was much higher than that of the VCD. However, this multimedia newborn is, after all, a representative of new technologies, and the big climate of domestic DVD has come. The price of ordinary DVDs will gradually drop in price, and it will drop to the price that the people can afford. In this new millennium, it will surely become a hot pursuit for many families. It has become a fashion!
The first part: The status quo and survey methods of the DVD consumer market mainly use questionnaires and on-site consultations by retail market users. Through the sorting, statistics and analysis of market survey data, we can understand the user's buying psychology and grasp the market trend. Consumer Satisfaction: Suitable but disliked before and after the Spring Festival that just passed, DVD machines are selling hot in various electric arcades. Many consumers buy it almost as a new year. The result of the survey was that after they purchased, they generally believed that the price/performance ratio of the machine they purchased was basically satisfactory. They did not think that the machine they purchased was the most favorite and ideal. From another point of view, when consumers purchase DVDs, they do not completely meet their requirements. For example, colors, sizes, functions, shapes, and other aspects always feel lacking. In fact, in the course of the investigation, this fact has been reflected in the fact that consumers have failed to buy “good things†when they are spending, which means that consumers have not been able to buy suitable products for themselves because they are diverse in the market. Favorite product. Influencing the design's consumption factors summary survey, consumers have some requirements for appearance when purchasing a DVD: 1. Appearance coordination After purchasing a DVD, people have a very problematic headache—the decoration style and interior furnishings of the home are not. Matching, or inconsistent with other video equipment, endless troubles on this pile of things. As people's demands for home life increase, the effect of home improvement is becoming more and more important. We hope DVD will be the same as the development of other household electrical appliances--furniture, so the style and color of DVD don't match with home decoration, and gradually become consumers. One of the issues considered at the time of purchase. 2. In the course of the survey, almost 75% of the interviewees still prefer metallic colors, and they can also accept other colors for matching. 3. Image Positioning In addition, more than 50% of the respondents believe that the DVD does not need to have functions other than those on the Internet such as the Internet. Therefore, the appearance of the DVD still appears with professional audiovisual equipment. 4, easy to operate audio-visual equipment has always been set to multi-function and one, this is the consumer's request, but often the machine's layout appears cumbersome dazzling buttons. The survey also showed that 65% of the respondents hoped that the keys could be centralized, multi-functional or one-button control operation; 8% of people liked each key to control one function and multi-key operation; and 32% of the respondents were facing the panel. Almost no buttons, only rely on remote control operation has a good impression. The user requires that the layout of the machine is clear and the keys are compact, and it is hoped that the machine will be simple and easy to use. In order to improve the quality of life, to enrich the entertainment outside of work, to pursue their own preferences, etc., people will come up with many reasons to purchase this fashion. Regardless of what consumers are buying DVDs for, the results of the survey show that the consumer groups in this area are constantly expanding. Consumers of different consumption levels have already purchased or are preparing to purchase such products. Development has also become younger. The purchase of AV appliances is not only mature people of 40 or 50 years old, but many of them are fashion followers in their twenties. Young consumers will also pursue personalized products and purchase products that are suitable for themselves and can express themselves.
The second part: The brand is more and more fast to introduce new products on the market, but most of them are functional fresh patterns. Because DVD is a relatively new product, it is still in its growth phase. Unlike other audio-visual products, such as Micro Hi-Fi, which is already in its mature stage, merchants rely on appearance as the main competitive weapon. The DVD has one special thing - its appearance is always accompanied by the shadow of high technology. Moreover, the merchants have already used the DVD market as a decisive battlefield, and competition is bound to be sharp. Samsung-916\716: Both models use Champagne as the color of the body. The whole machine uses a groove to divide the layout into upper and lower parts, and the two parts also use the change of the shape as a distinction. The flat upper part of the font, Logo and the disc warehouse, the edge of the disc warehouse also made a three-dimensional change; the arc of the lower part of the concentration of function buttons, so that there is a sense of pressure on the visual sense. Step by step high-li sound ab905: As a rising star DVD products, the overall shape is relatively new, stylish, using the popular contemporary arc elements. The designer integrated the disc storage and display, and the large round button made a large curved surface that responded to the panel, giving the overall impression. Shinco DVD-868: The Shinco DVD looks fresh and crisp, and the processing precision is also relatively good. The look and feel are very delicate. It is better to grasp the physical body, such as the comparison of straight lines and rounded corners, and the relationship between the size of the various turning surfaces. All have been carefully studied. Kim Jung-Nut Digital N926F: A time-honored DVD, whether it is from the buttons to the display to the decoration, is full of modernity, is also a very young and active DVD, reflecting the designers intentions, deliberately Break the regular look. However, there is a lack of visual directionality. phlips-DVD860: Makes the faceplate visually rich in two-color, two-material contrasts. The curved arcs break the flat surface more, making it visually active. This is a feature of this model. The relationship between the proportions has been studied very carefully.
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