Agricultural and Sideline Product Packaging Reforms Cannot Delay

Not long ago, the first item in the “Opinions on Strengthening National Packaging Improvement Work” forwarded by the National Packaging Improvement Office of the State Economic and Trade Commission was: “We must pay close attention to the improvement of the packaging of key commodities and take the resolution of practical problems as an improvement standard.” At the same time, it is also listed. There are eight product packages that need improvement, including agricultural and sideline products and flour. When China's accession to the WTO is approaching, the packaging of agricultural and sideline products is particularly impacted by the international market. Therefore, people in the industry shouted that an American orange named “Sunkist” broke into the Chinese market with a tempting commercial film, giving the Chinese people a lot of surprise: Americans selling fruits are advertising on TV! Let's take a look at our China, where packaging is stuck at a practically low level. In recent years, with the development of agricultural industrialization and the growing awareness of human environmental protection, the development of agricultural and sideline product packaging has attracted widespread attention from society. Apples imported into the United States and New Zealand are all small packages. The price of two apples is more than 20 yuan, and the price of domestically produced apples is less than 1/10 of that of imports. The price of imported fruits is so high, not to mention import tariffs and other reasons, and it does not say people’s cult psychology. It depends on the packaging, and it does improve the grade of the products and increase their brand image.

In response to the packaging problem of China's agricultural and sideline products, the reporter interviewed the China Packaging Technology Association's agricultural and sideline product packaging committee. The Cai Yun engineer pointed out that at present, China's agricultural and sideline product packaging is basically stuck at a low level of practicality, just for the sake of , good equipment, good luck. Packaging manufacturers can not keep up with the needs of users; the technical level of packaging is very different from that of foreign countries; and the operators of agricultural and sideline products are generally undercapitalized and unable to improve the product quality. These problems have resulted in our products being simply packaged without any deep processing. With processing.

In the past, fruit packaging was basically a wicker basket, and the damage was serious during transportation. Nowadays, fruit growers use corrugated cartons, and some fruits come with a single inner package. The outer surface of the box is printed with simple patterns and instructions, but this is limited to a very small portion of fruit. Most fruits are covered with plastic bags, and some fine fruits and vegetables Small packaging is made of EPS foam plastic tray with a layer of polyethylene film.

The development of greenhouses has led to the marketing of green vegetables throughout the year. However, vegetables are generally packaged in bamboo baskets and sold at the farmers' market. Sellers sell them to customers in plastic bags. This kind of plastic bag is basically a small workshop made of waste plastics. The quality of hygiene is not guaranteed at all. Once it is discarded, the wind will fly around and become a “white scene”. The small-packaged net dishes have just been listed, but due to the trays The EPS foam plastic, the State Economic and Trade Commission has explicitly ordered the end of 2000 sales of this disposable foam plastic lunch boxes.

Let's look at food packaging. In the past, grain packaging in China mainly consisted of sacks, and a few of them used cloth sacks. Due to the shortage of cotton resources in China, a large amount of jute and cotton are imported from abroad every year, so the cost of sacks and bags is always high. Since the reform and opening up, the use of plastic woven bags has been promoted because of the high cost of sacks and sacks, which are not conducive to keeping, pest control, moisture, and poor ability to prevent pollution. However, it contains a small amount of additives that are harmful to the human body, and the food security at the direct entrance to the packaging is a source of concern. Food experts pointed out that food needs to be breathed at room temperature, and the air permeability of plastic woven bags is poor, and food is easily degraded and should not be stored for a long time.

China's Accession to WTO Cannot Delay

These status quo have to make us think deeply and have to make us act. Analyzing the reason is that we have not played a good role in the functional and added value of packaging. The key is the preservation effect.

Today's packaging is not simply a matter of packing boxes and bags for agricultural and sideline products. It also includes pre-marketing processing, processing, advertising, marketing methods, brand names, etc. Agricultural and sideline products will be listed on the market. The inevitable trend.

According to relevant information, advanced packaging preservation technology can bring huge economic benefits. The United States picks up 10 yuan of agricultural and sideline products, and can increase the value of 3.7 yuan through packaging preservation. Japan can increase by 2.3 yuan, while China can only add value by 0.48 yuan, which shows that the benefits vary greatly. In relation to freshness preservation, refrigerated transport in developed countries and other countries is well-established. The aim is to minimize the loss of agricultural and sideline products. From the picking of products to the sale of shopping malls, the cold chain system can't be lacked in one step. It is a complete project and an industrialization step. However, this part of China is separated, unsystematic, and lacks unified operations.

China's packaging of agricultural and sideline products has just begun. Under the current circumstances in which China will soon join the WTO, foreign advanced methods of operation and excellent products will enter China. The impact is inevitable. The key is whether our company has such a misfortune. Consciousness, there is no such advancement, some improvement in the packaging improvement.

A consumer suggested to reporters that if people of insight sell and package agricultural and sideline products, although the added value of each product is not high, the combined profits are also considerable. I like to eat dried fruits such as peanuts and melon seeds. Buy the packaged product. And like other agricultural and sideline products, cleanliness and hygiene have increasingly become the first choice for consumers. The role of packaging has been recognized by people.

Call for brand packaging

Experts believe that the packaging of agricultural products must first be separated, different grades, different specifications have different prices, to register trademarks, branding, packaging and environmental protection, and promote green packaging.

"Green packaging" means that in addition to its proper protection function and its ability to increase the added value of goods, packaging materials should also include environmental protection and resource regeneration. In addition, packaging products should be developed, produced, and used from raw materials. The entire process of recycling must comply with the requirements of environmental protection and respond to the environment without harm or pollution. According to the statistics of the grain department, the loss rate of China's grain from harvest to consumption is as high as 18.1%, which is 3.1 times higher than the usual international loss rate of 15%. Percentiles, of which 70% are insects, mildew loss. In response to this situation, the packaging industry needs to develop new types of eco-friendly bags that are pest-proof, mold-proof, and harmless to the human body. Grain packaging should have small packaging and can also produce full-paper drums or cans that meet national standards.

In foreign countries, fruits are often packaged in individual paper and have a longer shelf life. Therefore, in the future, we must strengthen the development in this area. This kind of paper bag is of high strength, heavy load, beautiful and durable, and it prints some exquisite designs or slogans, and functions as a promotional product. Transport should reduce circulation, reduce collisions and improve preservation.

It is reported that in the near future, Iowa pigs, Illinois soybeans, and New Jersey wheat will enter China in large numbers. Their entry is not a simple one, but through brand promotion, product promotion, marketing, and The financial industry “bundled” together to form an industrial system that drove straight into the Chinese market and could imagine the spectacular packaging.

Our division of the long-term management system, the monopoly of the industry, and the existence of local protectionism have severely constrained China's steps toward the international market. Faced with the globalization of today's economy, the agricultural and sideline products packaging industry should hurry to act when it calls out "wolf"!