It is believed that there are many decoration companies that enter the Fuzhou market because of the large capacity of the Fuzhou home improvement market and the Fuzhou decoration company. However, there are few decoration companies that have grown and developed in the Fuzhou market. Even the large-scale decoration companies must ensure that the break-even is difficult. Therefore, some financial observers call it "Fuzhou Charms."
Why is Fuzhou's home improvement industry only one big? Why are some decoration companies that are eager to burn money and advertise in Fuzhou? The reporter has visited many people in the industry and has a relatively good reputation for the Fuzhou home improvement market. A deep understanding.
Mr. Qi was once the head of a well-known home improvement e-commerce company in Fuzhou. The Fuzhou branch rented a small-scale office space. The preparatory work before the opening of the business went smoothly, and the office building hangs a small shop. The press conference was held before the opening of the business, and the online Fuzhou store was also opened in time. But what is unexpected is that there is no online order for two months after the opening of the business. There are a small number of online users who consult online. The most frequently asked is the comparison between the price and the largest local company. Compared with the last, there is no signing with us. Less than three months after the opening of the business, the headquarters decided to withdraw from the Fuzhou market.
Mr. He has experienced a lot of similar home improvement people. Mr. Huang is now a marketing manager at a large-scale decoration company in Fuzhou. Mr. Huang said that his company entered Fuzhou soon. When he first arrived in Fuzhou, the office was large. The high-level and confidently do the Fuzhou home improvement industry boss, Mr. Huang is from another decoration company in Fuzhou to the new company. When the company opened, the new company also performed very well. The advertising was strong and the promotion was great. The owner rushed to sign the order, but the Fuzhou owners were too savvy. After signing the order, they also took the company's quotation and compared it everywhere. This is no longer coming back from many owners. Some of them were dug up by other decoration companies, that is, the owners are How much deposit was paid by our company, and other decoration companies directly recognized the deduction of the project. Some compare the practices of other decoration companies, forcing our company to provide the same services, which will inevitably increase our costs, resulting in many orders we dare not continue.
It is reported that. Fuzhou is a famous hometown of overseas Chinese. Many homeowners are family members who make big money abroad. The members who stay at home can not go to work. Therefore, they have special free time. They all like to compare with the decoration company. It is said that the owners are forced to make Fuzhou home improvement market more and more. Transparency, which decoration company's preferential policies are good, the owner is based on which one is the blueprint is to ask other families to follow, otherwise it will be free. For example, last year, the home decoration industry in Fuzhou has a home decoration to launch the four guarantees of “materials for one holiday, ten items for free, deferred for rent, and environmental protection for the endâ€. These four guarantees are also thoroughly implemented, such as environmental protection. Refers to the indoor air test after the completion of the complete renovation to ensure indoor air testing standards, while some decoration companies in the industry also do environmental testing, but also set the conditions before the "flooring, before the wardrobe installation, before the curtain installation", Make the test results lose their objective meaning. After the decoration of these four guarantees, the decoration company of Fuzhou owners put forward the same request. The decoration company was forced to accept the move, and soon made the four guarantees become the rules of Fuzhou home improvement industry. You don’t do the owner. I won't play with you.
At the beginning of this year, Fuzhou has a decoration and launched a “first experience after payment†approach, that is, the owner only has to pay the design fee and project management fee. If there is a decoration, the construction can be carried out first, and the hydropower project will be accepted only after the acceptance of the owner. The approval of the project means that a set of 100 square meters of house decoration, the decoration company should let the owners delay the payment of more than 80,000 yuan, and the time for the delay is about one month. This practice has been greatly welcomed by the owners of Fuzhou. The owners in other decoration companies naturally proposed to “show me like a home decoration firstâ€, which makes many decoration companies difficult, especially with the owner’s money to make cash. The decoration company of the flow, this time can not play! Fuzhou does have a decoration company dare to do the first look to the owner, satisfied with the first payment, the owner will naturally choose this way to make themselves more secure.
Lu Xun, a financial commentator, said that market competition is the competition of customer resources. The customer's needs cannot be rejected. Otherwise, you are only far away from customers. The consumption of Fuzhou's home improvement industry is already very transparent. If the decoration company can't keep up with the times, think It is unrealistic to make the decoration company bigger by cash flow.
Editor in charge: Liu Bing
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