The key to the decisive victory of the range hood market: the large air volume wins, the strong wind pressure wins

The key to the decisive win in the range hood market: the one with the highest air volume wins, the one with the strong wind pressure

Due to the characteristics of Chinese cooking fry and excessive fat, the range hood has gradually become a must for the Chinese kitchen. Such a huge market has attracted a lot of competition. Various manufacturers of the range hood participating in the competition have done their utmost to devote themselves to product development. In the face of the sudden rise of the central range hood, other companies should grasp the precise needs of consumers, strengthen product innovation, and gain a foothold in this market full of opportunities and competition.

The people regard food as the heaven, and words first. As part of the living space, the kitchen carries the important functions of cooking, and is therefore called the heart of the house. Zhongyi Kang's "2017 China Kitchen Appliance Industry Research Report" shows that the kitchen appliance industry has continued to be one of the fastest growing categories of home appliances for 4 years, and the market growth rate is significantly higher than the traditional home appliance industry.

Among them, the range hood, as a weapon to solve the kitchen fume, has become a must-have item in the modern family kitchen. In order to seize the nearly 100 billion kitchen appliances market, in recent years, various manufacturers of hoods participating in the competition have also tried their best.

In order to increase the suction power, some brands have made the suction power 23 cubic meters per minute; some brands continue to adjust the smoking position to enhance the smoking effect; some brands find a balance between the two contradictory elements of air volume and noise; some brands Starting with providing systematic solutions, we will work with housing companies to provide central range hoods.

So, what does the industry say about the central range hood?

The sudden rise of the central range hood

In the past, kitchen fumes were sucked and exhausted by driving the motors of the range hoods in the residents' homes, and the rising fumes were sucked into the hood air ducts and public flues before being discharged into the atmosphere. If the suction of the range hood in the household is small, it will be plagued by the backflushing of the fume caused by the blockage of the public flue during the peak cooking period.

The boss's central range hood has changed the traditional fume exhausting thinking of the house. As a systematic product composed of a host, a terminal, a power distribution valve, and an intelligent cloud platform, the terminal in the household will no longer need to install a motor. Install a host machine on the top of the public chimney of the whole building, and use the negative pressure suction to suck the smoke of the residents on each floor out of the flue, and concentrate the kitchen smoke of the whole building.

Experimental data and actual use results of residents show that compared with traditional range hoods, this product improves the smoke exhaust efficiency of the bottom households by 40%, effectively solving the problem of poor smoke exhaust. In addition, the central range hood can prevent smoke return and odor; the terminal machine reduces noise by 10 decibels; the compound purification rate of residential fume reaches 99.5%.

Not long ago, Du Jun, deputy general manager of the Vanke Construction Research and Engineering Procurement and Supply Center, told reporters that the important significance of the central range hood is to provide customers with a new solution to dissatisfaction and worry about the problem of oil fume emissions. It can be solved at the design stage. This significance is not only for Vanke, but also a good solution for all enterprises selling decorated houses.

Four parameters of household range hoods are concerned

Compared with the maturity of TV, washing machine and other home appliance market, China's kitchen appliance market is still in the early stage of scale expansion. In the past two years, the kitchen appliance industry has been a relatively fast-growing field in the household appliance industry. Emerging companies have entered the market. Old manufacturers have introduced new ones to consolidate their position. Under the new and old competition pattern, the kitchen appliance industry has further accelerated its reshuffle.

The reporter learned that for consumers, the four most important parameters to pay attention to when purchasing household range hoods are air volume, wind pressure, noise value, and motor power. Among them, the most important parameters that affect the effect of smoke exhaust are air volume and air pressure. In order for consumers to be more effective in improving the efficiency of their kitchen electric fume exhaust, it is common practice to buy well-known brand range hoods with greater exhaust air volume and greater wind pressure.

However, this has also led manufacturers to a certain extent in the arms race to pursue the promotion of key indicators of range hoods. In June 2017, Wanhe launched a range hood with a maximum suction capacity of 23 cubic meters per minute, breaking through the industry's bottleneck and becoming the industry's first 23 cubic meter suction hood. At AWE in 2018, Shuaikang also released a new wind cube range hood with a maximum suction of 27m / min. In terms of wind pressure, the reporter learned that since Fang Tai raised the maximum static pressure to 650Pa, after a year of technological breakthroughs by various companies, the wind pressure of new products of mainstream brands such as bosses, Vantage, Siemens, Haier and others all exceeded 700Pa.

In addition to improving key indicators, there are also manufacturers working hard in the direction of intelligence. At AWE in 2018, Xiaomi ecological chain enterprise Yunmi launched an AI artificial intelligence range hood. Yunmi claims that this range hood is equipped with an artificial intelligence system and a built-in camera with image recognition function. It can use motion AI image recognition technology to track the movement of the fume, and then control the suction power according to the size of the fume.

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