China Mobile default 4G card binding NFC each terminal will subsidize 30 yuan

At the "2014 Sixth China Mobile Payment Industry Forum" held on the morning of April 22, He Xinchu, deputy general manager of China Mobile China Mobile Payments Co., said that in the 4G era, NFC applications will gradually expand, which will trigger a new round of changes, but NFC is still in its infancy in China, and it is necessary to work with partners to make a big market cake.

In view of China Mobile E-Commerce Co., Ltd., He Xinchu pointed out that from the establishment to the present development, China Mobile E-Commerce has been persistently pursuing the development of NFC mobile payment, constantly fighting with itself, fighting with the industry outside the industry, including NFC in NFC business. The five elements of the mobile phone, NFC SIM card, related applications, client, and acceptance environment are laid out.

According to He Xinchu, China Mobile has subsidized 30 yuan for each NFC mobile phone sold to expand the popularity of NFC terminals, and issued a file on the NFC SIM card, requiring the 4G card to be bound to the NFC SIM card by default. At the same time, we constantly develop, upgrade and optimize the client, introduce high-quality application scenarios, and open cooperation. In terms of accepting the environment, we will cooperate with UnionPay to transform POS machines, reach cooperation with more than 20 cities, bus and subway, cooperate with social agency channels to accelerate the coverage of business districts, and continue to strengthen cooperation with financial, public transportation, subway and other business units.

As the five major elements of NFC continue to mature, He Xinchu pointed out that the NFC business will exceed 300 million in the next 3-4 years. Recently, China Mobile will also release the TSM platform to create an open ecosystem. In addition to providing telecom functions, China Mobile will also open up more space for third-party applications to further explore business models.

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